The articles are in the order they are listed in revision plan during February 4th week to March 2nd week
If interested you can revise Marketing Management in three hours.
You can read all the articles in 3 hours if you want. But the normal suggestions is to read two articles per day.
Marketing Management Article Directory – KVSS Narayana Rao http://nraomtr.blogspot.com/2011/12/marketing-management-article-list.html
Feb 4th week
The Marketing Concept Kotler: http://nraomtr.blogspot.com/2011/12/marketing-concept-kotler.html
Marketing Strategy - Marketing Process - Kotler's Description: http://nraomtr.blogspot.com/2011/12/marketing-strategy-marketing-process.html
Scanning of Environment for Marketing Ideas and Decisions
http://nraomtr.blogspot.com/2011/11/scanning-of-environment-for-marketing.html
Marketing Strategy - Differentiating and Positioning the Market Offering http://nraomtr.blogspot.com/2011/11/marketing-strategy-differentiating-and.html
Management of Marketing Department and Function http://nraomtr.blogspot.com/2011/12/management-of-marketing-department-and.html
Marketing Research and Market Demand Forecasting: http://nraomtr.blogspot.com/2011/12/marketing-research-and-market-demand.html
Consumer Behavior http://nraomtr.blogspot.com/2011/12/consumer-behavior.html
Analysis of Consumer Markets http://nraomtr.blogspot.com/2011/12/analysis-of-consumer-markets.html
Organizational Buying Processes and Buying Behavior: http://nraomtr.blogspot.com/2011/12/organizational-buying-processes-and.html
Market Segmentation and Selection of Target Segments http://nraomtr.blogspot.com/2011/12/market-segmentation-and-selection-of.html
March 1st Week
29 Feb to 4 March 2016
Analyzing Competitors http://nraomtr.blogspot.com/2011/12/analyzing-competitors.html
Strategy of Market Leader http://nraomtr.blogspot.com/2011/12/strategy-of-market-leader.html
Marketing Strategies for Challenger Firms http://nraomtr.blogspot.com/2011/12/marketing-strategies-for-challenger.html
Competitive Strategies for Followers and Nichers http://nraomtr.blogspot.com/2011/12/competitive-strategies-for-followers.html
Managing Product Lines and Brands http://nraomtr.blogspot.com/2011/12/managing-product-lines-and-brands.html
Marketing Strategy for New Industry Products http://nraomtr.blogspot.com/2011/12/marketing-strategy-for-new-industry.html
Marketing Management for Service Firms: http://nraomtr.blogspot.com/2011/12/marketing-management-for-service-firms.html
Pricing Strategy and Tactics: http://nraomtr.blogspot.com/2011/12/pricing-strategy-and-tactics.html
Marketing Channel Management – Important Issues: http://nraomtr.blogspot.com/2011/12/marketing-channel-management-important.html
Managing Wholesaling and Retailing Network: http://nraomtr.blogspot.com/2011/12/managing-wholesaling-and-retailing.html
2nd Week March
7 to 11 MarchMarketing Communication: Channels and Promotion Tools: http://nraomtr.blogspot.com/2011/12/marketing-communication-channels-and.html
Advertising: http://nraomtr.blogspot.com/2011/12/advertising.html
Sales Promotion: http://nraomtr.blogspot.com/2011/12/sales-promotion.html
Marketing Public Relations: http://nraomtr.blogspot.com/2011/12/marketing-public-relations.html
Sales Process and Sales Training: http://nraomtr.blogspot.com/2011/12/sales-process-and-sales-training.html
Direct Marketing: http://nraomtr.blogspot.com/2011/12/direct-marketing.html
Online Marketing: http://nraomtr.blogspot.com/2011/12/online-marketing.html
Marketing and New Product Development: http://nraomtr.blogspot.com/2011/12/marketing-and-new-product-development.html
International and Global Marketing: http://nraomtr.blogspot.com/2011/12/international-and-global-marketing.html
Sales Force Management: http://nraomtr.blogspot.com/2011/12/sales-force-management.html
March 3 week (14 to 18 of 2016)
14th March
Developing Enterprisewide or Company Wide Marketing Orientation: http://nraomtr.blogspot.com/2011/12/developing-enterprisewide-or-company.html
Management of Marketing Department and Function: http://nraomtr.blogspot.com/2011/12/management-of-marketing-department-and.html
You can read all the articles in 3 hours if you want. But the normal suggestions is to read two articles per day.
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