December 3, 2011

Branding Strategy and Brand Equity

Marketing Management Revision Article Series

Branding is a major issue in product strategy. Developing a brand that consumers demand from the retail stores requires a great deal of long-term investment spending, especially for advertising, promotion and packaging. Branding strategy is important for firms, as many firms with brands are able to retain market power even when they outsourced manufacturing to low cost competitors.

Brand and Branding - Concept definition

Planned Revision schedule for marketing chapters is in February and March


  1. Oh! Nice post this one. I agree with you about branding strategy is important for firms because many brand strategy firms that will help you to build the right image for your organization with various effective strategies. Thanks for sharing this post with us.

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  3. Brand equity is the perception customers have of your products and services based on what they think of your brand. Apple, Google and Microsoft are all considered to have high brand equity.
    Creatix9 is a Creative Branding Agency that is passionate about effective Graphic Design, Brand Identity, Logos and Web Design.