December 3, 2011

Branding Strategy and Brand Equity



Marketing Management Revision Article Series




Branding is a major issue in product strategy. Developing a brand that consumers demand from the retail stores requires a great deal of long-term investment spending, especially for advertising, promotion and packaging. Branding strategy is important for firms, as many firms with brands are able to retain market power even when they outsourced manufacturing to low cost competitors.




Brand and Branding - Concept definition


Planned Revision schedule for marketing chapters is in February and March

2 comments:

  1. Oh! Nice post this one. I agree with you about branding strategy is important for firms because many brand strategy firms that will help you to build the right image for your organization with various effective strategies. Thanks for sharing this post with us.

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  2. Wow ! Really ,This is a wonderful post. I enjoyed the information lot. I will bookmark this page. Thanks for sharing this important information.Thanks. Cigna Media Group

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