March 1, 2017

March - Management Knowledge Revision



Sharpen the Saw - The Mental Dimension - Stephen Covey's Explanation

Read, Write, Think, Plan
http://nraomtr.blogspot.com/2015/03/sharpen-saw-mental-dimension-stephen.html


___________

Henry Fayol

The Engineering Manager who provided the modern description of Industrial Management.
Planning - Organizing - Commanding - Coordinating - Control



















Picture Source:
http://en.wikipedia.org/wiki/Henri_Fayol

___________

March 1st week  (1 March  to 5 March)

Analyzing Competitors
Strategy of Market Leader



Marketing Strategies for Challenger Firms 
Competitive Strategies for Followers and Nichers



Managing Product Lines and Brands
Marketing Strategy for New Industry Products




Marketing Management for Service Firms
Pricing Strategy and Tactics 


Marketing Channel Management – Important Issues
Managing Wholesaling and Retailing Network



March 2nd week ( 8 to 12)



Marketing Communication: Channels and Promotion Tools
Advertising



Sales Promotion 
Marketing Public Relations


Sales Process and Sales Training
Direct Marketing




Online Marketing
Marketing and New Product Development



International and Global Marketing
Sales Force Management


March 3 week  (15 to 19)

Developing Enterprisewide or Company Wide Marketing Orientation
Management of Marketing Department and Function

Operations Management  Revision Starts (16 March)


Introduction to the Field of Operations Management
Operations Strategy and Competitiveness - Review Notes

Optimizing the Use of Resources with Linear Programming

29 March
Subject Update: Principles of Management

30 March
Subject Update: Marketing Management

To April - Management Knowledge Revision

One Year MBA Knowledge Revision Plan

January  - February  - March  - April  - May   -   June

July  - August     - September  - October  - November  - December


March - Birthdays - Management Scholars


1
2
3 - Lyndall Urwick (1891)
4
5 - Edgar Schein (1928),  Stuart Anspach Umpleby (1944)
6 - Raymond Gilmartin (1941
7
8 - Warren Bennis (1925), Nirmalya Kumar (1960)
9
10 - Kenneth R. French (1954)
11
12
13
14 - T.V. Rao (1946)
15 - Rosabeth Moss Kanter (1943)
16 - Ferdinando Pennarola (1963)
17
18 - Water A. Shewart (1891)
19
20 -  Frederick Taylor (1856), Kim B. Clark (1949),  Marshall Goldsmith (1949)
21
22
23
24 - Martin Shubik (1926)
25 - David Meerman Scott (1961)
26 - Larry Page (1973)  http://www.biography.com/people/larry-page-12103347
27
28
29 - Sam Walton (1918)
30 - Arthur White (1924),   Dr. Arno Antlitz (1970)


31

Updated 3 March 2017,  25 March 2016












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