Article in HBR on Organization of Marketing Department
Marketing Managers' Salary Guide for USA - 2016
Negotiation: What Makes the Right Business Deal
I searched for this topic today in my interest to write an article on the topic marketing support for Make in India Campaign. I found that there a huge literature in the area of macromarketing. The reference I came across today are:
Marketing Theory: Philosophy of Science Perspectives
Marketing communication messages have to be different when you announce a product and build buying intention for it. The communication has to change when the product is actually made available in the market for purchase. Read the summary of a recent research paper on adoption of products.
Planned Revision schedule for marketing chapters is in February and March
Why Your Customers’ Social Identities Matter.By: Champniss, Guy; Wilson, Hugh N.; Macdonald, Emma K. Harvard Business Review. Jan/Feb2015, Vol. 93 Issue 1/2, p88-96.
People are highly social animals. Most of us belong to many social groups, each with its own identity.
For five years the authors have been studying how social identity affects customer behavior in a wide range of industries. They have seen that companies can trigger more-favorable reactions in customers by subtly influencing which identities they tap into. This is something firms should take into account when doing market research or designing experiences.
The first step is to surface the range of a customer's possible identities. If a customer's identity encourages targeted behaviors, marketers can help reinforce it. Marketers can also work to add a desired behavior to those that customers associate with an identity, prime different identities in customers, and even create new identities that deepen relationships with existing customers and attract new ones.
2014's top The Gunn Reports' Cases For Creativity
1. 1. IBM's 'A Boy And His Atom' Ogilvy & Mat her, USA
2. Evian Baby & Me
99,261,360 views 29 Jan 2015
"Contagious: Why Things Catch on" by Jonah Berger was named the best book of Marketing of 2014
Talk by Jonah Berger
Talks at Google upload
http://google.co.in/books?id=J2l7pgwTiW4C (For previewing the book)
Marketing News - 15 January Issue
Why Uniqlo Is Winning
By: David Aaker
Uniqlo is Japanese clothing retailer now in top 5 and plans to beat Zara.
Updated 26 February 2017, 6 Dec 2016, 28 Mar 2016, 11 Dec 2015