https://www.mckinsey.com/industries/retail/our-insights/pushing-granular-decisions-through-analytics-in-na
Personalized promotions through insights from analytics can be utilized by retailers. Retailers can operate the use cases at scale because technology has evolved, and customer touchpoints for data collection and communication (especially through e-grocery and loyalty apps) have increased in recent years. When done right, promotions can provide a substantial benefit of 4 to 8 percent sales increase and 2 to 3 percent net income and EBIT uplift.
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