April 30, 2017

Supply Chain Management Revision Articles with Links

3 April to 5 April 2016


Understanding the Supply Chain: http://nraomtr.blogspot.com/2011/12/understanding-supply-chain.html
Supply Chain Performance: Achieving Strategic Fit: http://nraomtr.blogspot.com/2011/12/supply-chain-performance-achieving.html

Supply Chain Drivers and Obstacles - Review Notes: http://nraomtr.blogspot.com/2011/12/supply-chain-drivers-and-obstacles.html
Designing the Distribution Network in a Supply Chain: http://nraomtr.blogspot.com/2011/12/designing-distribution-network-in.html


Facility Decisions: Network Design in the Supply Chain:  http://nraomtr.blogspot.com/2011/12/network-design-in-supply-chain.html
Network Design in an Uncertain Environment: http://nraomtr.blogspot.com/2011/12/network-design-in-uncertain-environment.html

2nd Week

8 April to 12 April 2016


Demand Forecasting in a Supply Chain: http://nraomtr.blogspot.com/2011/12/demand-forecasting-in-supply-chain.html
Aggregate Planning in the Supply Chain - Review Notes:
http://nraomtr.blogspot.com/2011/12/aggregate-planning-in-supply-chain.html

Planning Supply and Demand in the Supply Chain: http://nraomtr.blogspot.com/2011/12/planning-supply-and-demand-in-supply.html
Managing Economies of Scale in the Supply Chain: http://nraomtr.blogspot.com/2011/12/managing-economies-of-scale-in-supply.html

Managing Uncertainty in the Supply Chain: Safety Inventory:
http://nraomtr.blogspot.com/2011/12/managing-uncertainty-in-supply-chain.html
Determining Optimal Level of Product Availability:
http://nraomtr.blogspot.com/2011/12/determining-optimal-level-of-product.html

Sourcing Decisions in a Supply Chain: http://nraomtr.blogspot.com/2011/12/sourcing-decisions-in-supply-chain.html
Transportation in the Supply Chain - Chopra and Meindl:
http://nraomtr.blogspot.com/2011/12/transportation-in-supply-chain.html

Pricing and Revenue Management in the Supply Chain: http://nraomtr.blogspot.com/2011/12/pricing-and-revenue-management-in.html
Coordination in the Supply Chain - Review Notes:
http://nraomtr.blogspot.com/2011/12/coordination-in-supply-chain-review.html

3rd Week

15 April 


Information Technology and the Supply Chain: http://nraomtr.blogspot.com/2011/12/information-technology-and-supply-chain.html
e-business and the Supply Chain: http://nraomtr.blogspot.com/2011/12/e-business-and-supply-chain-review.html




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https://twitter.com/hashtag/Supplychain?src=hash

Zeal - Earnestness to Serve and Survive










There is a company that includes ZEAL in its values statement or philosophy.

Management Philosophy of  SHIMZU Corporation
http://www.shimz.co.jp/english/about/philosophy.html


SHIMZ

Socio-Dynamism

We create structures and facilities around the world that offer superior quality and promote social and cultural values that are in harmony with the environment, all the while working to protect the environment and contribute to culture.

Humanity

We cultivate a workplace environment in which employees can work in comfort and with a sense of purpose and motivation.

Innovation

We tirelessly work to advance corporate growth through business expansion, sales activities, research and development, and business and management innovations, with management and employees alike tackling their duties in a fresh and creative manner.

Market-Oriented
We keep the fundamentals in mind to meet customer needs in a timely manner, thus enabling us to earn fair returns.

Zeal


We undertake each of our tasks with great focus and passion.


Leadership and Zeal


Leadership has been argued to be the prime determinant of growth or decline of an enterprise not only in terms of hard financial figures but also in terms of character, values, and zeal.

It is only when the top management displays the zeal to serve the customer that all employees in the company work with zeal. Business organization's purpose is the service to customers. With what passion, interest and intensity the organization serves its customer is affected by its zeal.  Earnestness to serve increases the chances of survival of the organization and provides it a foundation to grow profitably.

The founders of successful startups are at war against the industry leaders on behalf of underserved customers. The founders identify underserved customers and focus their efforts on serving them well and thereby make their startups survive or succeed. But do top managers that succeed founders have the same focus. Read an HBR article on the issue.

Keeping the Zeal of a Startup as You Scale
James Allen, HBR, JULY  2016
https://hbr.org/2016/07/keeping-the-zeal-of-a-startup-as-you-scale





Top Management Challenges


This article is part of #AtoZChallenge 2017 for Blogging Posts. My Theme for the Challenge is Top Management Challenges - Full List of Articles  http://nraomtr.blogspot.com/2016/12/a-to-z-2017-blogging-challenge-top.html


To Know More About A to Z Blogging Challenge

April 28, 2017

Changing Culture - Top Management Challenge


Culture Change is an Important Issue for Top Management


Every year, top managers make changes to the company's strategy, its most important in response to change in environment. The company structure and culture may have to change. Hence, top managers have to engage in culture change. Sometimes a new CEO or CXO is brought from outside. He may think of a big cultural changes to improve performance. This is a still bigger challenge. In this article the theory and practical implications indicated by the theory will described on this topic of culture change.

Luthans, the popular author of Organization Behavior, Textbook wrote that organizational cultures can be managed and changed over time.

He gave the following guidelines (reference to paper, Patrick Flanagan, "The ABC's of Changing Corporate Cultural)

1.Set realistic goals that impact on the performance and the bottom line.
2. Make changes from top down, so that consistent message is delivered.
3. Include employees in change development process.
4. Take out artifacts that support the earlier culture.
5. Expect some leaving of employees
6. You will face resistance. Building momentum in implementing the new culture and deriving benefits from it will help you defuse the resistance.
7. Stay the course by being persistent. Your commitment to the new culture is important and demonstrating it repeatedly and also demonstrating the benefits are important.



Summary of

Understanding Organizational Culture: A Key Leadership Asset

Fred C. Lunenburg
Sam Houston State University
NATIONAL FORUM OF EDUCATIONAL ADMINISTRATION AND SUPERVISION JOURNAL
VOLUME 29, NUMBER 4, 2011

It is important for a leader to understand an organization’s culture in order to bring about improved
results.

Organizational theorists indicated that cultures are real. They acknowledged that organizations have
personalities just like people.

Changing Organizational Culture

A portion of the paper is on changing organizational culture

The following components are likely to be involved in the change cycle (Frost, 1991): (a) external enabling conditions, (b) internal permitting conditions, (c) precipitating pressures, (d) triggering events, (e) cultural visioning, (f) cultural change strategy, (g) culture change action plans, (h) implementation of interventions, and (i) reformulation of culture


External Enabling Conditions
Enabling conditions in the environment which support culture change facilitate it.

Internal Permitting Conditions
To increase the likelihood of organizational culture change, four internal permitting conditions must exist: (a) a surplus of change resources or managerial slack (administrative time and energy, financial resources, etc.have to exist beyond those needed for normal operating); (b) system readiness (willingness of most members to deal with a discomforting situation and also live with anxiety that comes with anticipated uncertainty associated with the change - change may succeed or fail); (c) minimal coupling (coordination and integration of system components); and (d) change-agent power and leadership (the ability of administrators to envision alternative organizational futures associated with change in culture).

Precipitating Pressures
Four factors that precipitate organizational culture change include (a) atypical performance (performance not up to expectation); (b) pressure exerted by stakeholders; (c) organizational growth or decrement in size, increase in membership heterogeneity, or increase in structure complexity; and (d) real or perceived crises associated with environmental issue or internal issue

Triggering Events
Culture change usually begins in response to one or more triggering events. Examples include (a) environmental calamities or opportunities such as natural disasters, economic recession, innovations, or discovery of new markets; (b) administrative crises such as a major shakeup of top administrators, an inappropriate strategic decision, or a foolish expenditure; (c) external revolution or changes in the environment and (d) internal revolution such as the installation of a new administrative team within the organization.

Cultural Visioning
Creating a vision of a new, more preferred organizational culture is the starting point. Leaders have to  survey the beliefs, values, assumptions, and behaviors of the organization’s existing culture. They anticipate future business conditions and then predict the organization's performance within that future with existing culture. Then, if the expected performance is not satisfactory, they need to determine the changes in culture required.

Culture Change Strategy
Once a new cultural vision exists, an organization needs a strategy to achieve that culture. Such a strategy outlines the general process of transforming the present culture into the new one.

Culture Change Action Plans
A series of explicit action plans for the inducement, administration, and stabilization of change have t be drawn to implement the strategy. Inducement action planning involves stimulating organizational members to a change or countering resistance to change. Administrative action planning involves outlining interventions and mobilizing change agents. Stabilization action planning focuses on the institutionalization of culture change and making the new culture,  an accepted fact.

Implementation of Interventions
An organization selects culture change interventions based on the ecology of a particular organization for each action plan phase and the change agent’s competencies in implementing them.

Reformulation of Culture
When implemented, the intervention plans result in a reformulated culture. It needs to be maintained

Culture Change Program in Lear Corporation


Tom DiDonato, the chief human resources officer at Lear Corporation and Noelle Gill, vice president for leadership development at Lear Corporation wrote an article in Harvard Business Review explaining the culture change initiative that they undertook in Lear in 2013. They explained the program in four steps: Awareness, Learning, Practice, and Accountability.


Summaries of Research Papers on Cultures


ORGANISATONAL VALUES: A CONCEPT AND RESEARCH METHODS

Anne Reino

Organisational values are part of of organisational culture

Organisational culture has been characterised as a “soft” part of an organisation; it is a holistic;
historically determined and socially constructed, and therefore not easily changing concept. Organisational culture can be defined as “a social or normative glue that holds an organisation together” (Wiener, 1988).

Schein (1992) views organisational culture as a result of interaction between an individual and organisation. In the course of time certain methods and systems emerge that keep an organisation
working and as workable and generally accepted solutions reduce uncertainty, people repeat behaviours leading to positive feedback. As a result, organisational culture will take shape.
According to Schein (1992), three levels of organisational culture can be observed - artifacts, values, and basic assumptions. Artifacts are the most visible manifestations of an organisation’s culture,
being expressed in terms of material objects, technology, language, rites, etc. The artifcats enable
the researcher to determine the values and basic assumptions of an organisation. The deepest level of organisational culture – basic assumptions – are taken-for-granted solutions to problems which are held unconsciously and are very difficult to reveal. Values determine what people think ought to be done. 


Concept of value


Values are believed to be defining a social institution, and norms, symbols, rituals and other cultural activities revolve around them (Enz, 1988).

Rokeach defines: “A value is an enduring belief that a specific mode of conduct or end-state of existence is personally or socially preferable to an opposite or converse mode of conduct or endstate
of existence” (Rokeach, 1973: 5). Rokeach (1973) distinguishes between two types of individual values: instrumental values (modes of conduct) and terminal values (end-states of existence). 

Values act as guidelines that help people to choose goals and make decisions about how to realise them. In the case of  an individual values guide how he or she “should” or “ought to” behave. Even though many people tell him what he should do, values expressed by him are his or her internalised interpretations about socially desirable ways to fulfill his or her needs (Meglino, Ravlin, 1998: 354). Rokeach (1973) proposes that the more widely shared a value is (more people declare it as a value), the greater are the societal demands placed upon us and the greater “oughtness” we experience.
Roe and Ester (1999) stress that values are there for groups of people also (e.g. organisation, occupational group, subculture. 


Concept of organisational values

Enz defines organisational values as “the beliefs held by an individual or group regarding means and ends that organisations “ought to” or “should” identify in the running of the enterprise, in choosing what business actions or objectives are preferable to alternate actions, or in establishing rganisational objectives” (Enz, 1988: 287). Values enable members’ activity through self-control and social mechanisms and being clearly communicated to organisational members, they will become the criteria for making decisions and choices in everyday work (Vadi, 2000). Several authors have
seen stabilisation of individual behaviour as a most important function of organisational values (De Witte, van Muijen, 1999).

A clear organisational values system provides depth, stability and consistency to management practices (Padaki, 2000). Organisational values may be used to replace the traditional control mechanism within an organisation and they have an impact on human resource management (Vadi, 2000). More self management can be allowed in an organization where values are strong.

Individuals take their  values to the group and communicates them to the members of the organisation. In the socialisation process a new organisational member learns the organisational values and gives up some of his or her values. Usually it is necessary to accept the organisation’s values in order to fit in with it.


According to  Wiener the sources of forming values could be traditional (values are derived from and passed on between different members of an organisation) or charismatic (values transmitted from the leadership). Values transmitted from workers and those which come from the management should fit in with and would be integrated into the organisational value system. If that is not the case, the organisation has two “parallel systems” (Padaki, 2000) and there may be conflict. If there is no substantial agreement that a limited set of values is important in a social unit, a strong culture cannot be said to exist (O’Reilly, Chatman, Caldwell, 1991). In large decentralised organisations multiple value systems could exist (Wiener, 1988), but even if there are several subgroups in an organisation, all holding differing values, there should be some core values which are shared by the whole organisation and the values of different subgroups should not be. The values of different groups should complement the values of the whole organisation.


There is categorization of  “espoused values” and values “in use” concepts. Formal values could be set up as desirable states and they are communicated publicly to interest groups, but they are not always taken as guidelines in real work situations. Instead the values “in use” are those guiding behaviours that are accepted as decision-making criteria in everyday life. Socially desirable values are expressed publicly (“espoused values”) whether or not they are held internally (“in use”). In case of many organisations, there could be a great difference between the values expressed publicly and
those which are actually shared inside an organization. An organisation’s value system could be seen as one consisting of terminal values (end-states of existence) and instrumental values that should lead to attainment of terminal values. 


Speaking about differences between organisational values, many authors share the position that there are values which are common to many organisations (terminal values), while differences could be found mostly among instrumental values.

THE IMPORTANCE OF ORGANIZATIONAL VALUES FOR ORGANIZATION

Mitja Gorenak and Suzana Košir
Management, Knowledge and Learning International Conference 2012

Svetlik (2004, p. 323) says that organizational values are values that are being pushed forward by the management and have proven itself as a good foundation for development of organization. Same author also says that organizational values are intended to inspire employees with creative energy that will push organization forward towards desired goals.

Cingula (1992, pp. 499–500) sees organizational values as: “what people within organization think is good for organization, what needs to happen within organization and what might be needed within organization in the future”. Same author also says that due to mentioned above organizational values reflect the mission and strategic goals of the organization.

The research finds that companies that explicitly stated the values have performance edge. Their conclusion is: "Overall we can say that How are organizational values stated within your organization influences Organizational performance – combined with a 5 % risk interval."



Cultures exist because they work. They may have dysfunctional elements-most do-but a culture survives because it does the group more good than harm.

Change behaviors first, not values. The difference between capabilities and culture is this: Capabilities are the things we do well; culture is all the things we do, including those we do badly. The way to start changing culture is to start with things an organization is doing well. Appreciate and change a few key things for the better. You are strengthening the capability, recognizing the people and providing a platform for further success. You win the trust of the people and then you expand that beachhead to examine things or behaviors which are dysfunctional.
(Source: http://www.freshbusinessthinking.com/corporate-revolution-unlock-your-cultures-revolutionary-zeal/)



Further reading resources

A current active blog on culture development

Competing Values Framework Culture Model
https://www.ocai-online.com/blog/2017/Competing-Values-Framework-Culture-Model


https://www.business.com/articles/a-guide-to-changing-workplace-culture/

http://www.pwc.com/gx/en/services/audit-assurance/risk-assurance/game-changers/culture-behaviours.html


The Changing Culture of a Factory

Elliott Jaques
Psychology Press, 1951 - Social Science - 341 pages


Tavistock Press was established as a co-operative venture between the Tavistock Institute and Routledge & Kegan Paul (RKP) in the 1950s to produce a series of major contributions across the social sciences.
This volume is part of a 2001 reissue of a selection of those important works which have since gone out of print, or are difficult to locate. Published by Routledge, 112 volumes in total are being brought together under the name The International Behavioural and Social Sciences Library: Classics from the Tavistock Press.
https://books.google.co.in/books?id=aSGEEq3jbckC



https://www.google.co.in/search?tbm=bks&hl=en&q=changing+culture


Top Management Challenges



This article is part of #AtoZChallenge 2017 for Blogging Posts. My These for the Challenge is Top Management Challenges - Full List of Articles  http://nraomtr.blogspot.com/2016/12/a-to-z-2017-blogging-challenge-top.html


To Know More About A to Z Blogging Challenge
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Updated 30 April 2017, 4 April 2017

Xerophilous Organization - Surviving the Business Cycles




Meaning of Xerophilous


from The American Heritage® Dictionary of the English Language, 4th Edition

adj. Flourishing in or adapted to a dry hot environment.

from Wiktionary
adj. Being able to thrive in dry weather.

from the GNU version of the Collaborative International Dictionary of English
adj. Drought-loving; able withstand the absence or lack of moisture.

from The Century Dictionary and Cyclopedia
In recent usage correlated with xerophyte and equivalent to xerophytic, properly in sense 1: first used by Thurmann (1849), who regarded xerophilous plants as correlated with dysgeogenous soils.

Loving dryness: in botany noting plants which are in various ways peculiarly adapted to dry, especially to hot and dry climates, as by possessing coriaceous leaves, succulent stems, etc.;

So What is Xerophilous Organization: In one sense it is an organisation planning for business scenarios under global warming. Many warnings are there regarding global warming and the hot climate. Is any organization planning to do business in that environment? Is it developing products that are especially required in more hot climates?

In a second sense, xerophilous organizations have contingency plans ready to take low demand situations. That is when the demand for the products of the company dries up, how does the company change its course of action to survive the low demand period of the existing products. Is it flexible enough to reduce its fixed costs quickly and thus survive the low demand period?  Does it have innovation capability to come out with new products that use existing facilities and provide the capacity utilization that is at least sufficient to break even for certain number of years require to build demand that will give profit?

Top managers have to look at opportunities to expand business but there are years when instead of a growth opportunity they may face a year of contracting demand. What are they going to do? Top managers have to spend time on this issue and keep a plan ready to face dry years of business.


Top Management Challenges


This article is part of #AtoZChallenge 2017 for Blogging Posts. My Theme for the Challenge is Top Management Challenges - Full List of Articles  http://nraomtr.blogspot.com/2016/12/a-to-z-2017-blogging-challenge-top.html


To Know More About A to Z Blogging Challenge

April 27, 2017

Wandering to Manage - Shop Floor and Office - Observe the Action to Plan and Control




Management by Wandering Around (MBWA) was  invented by Hewlett-Packard sometime in the 1970s. It was made famous by Tom Peters and Robert Waterman as one of the ‘Eight Basics’ in their book, In Search of Excellence,  in 1982.  It is practiced by many managers in various industries.

One of the executives in Hotel industry wrote that  MWBA is an integral part of hotel management culture - top management must have that direct informal communication line with the information source- customers and employees and it is accomplished by meeting customers and frontline employees by going to the lobby, guest rooms and dining halls. It’s part of the job. It is important for the top managers to get a feel of what’s going on out there and observe whether things are going on as per the strategies and policies approved by them.
(https://www.isixsigma.com/community/blogs/your-office-out-there-mbwa-desk-bound-managers/page/2/)

Good article on MBWA

Management by walking around: 6 tips to make it work

Anne Fisher
Aug 23, 2012
http://fortune.com/2012/08/23/management-by-walking-around-6-tips-to-make-it-work/


How to manage by wandering around

In The Workplace
Reylito A. H. Elb
Posted on September 21, 2012
http://www.bworldonline.com/content.php?section=Labor&title=how-to-manage-by-wandering-around&id=58824


Management by Wandering Around (MBWA) - When Will It Succeed?


Anita L. Tucker and Sara J. Singer, in the working paper "The Effectiveness of Management-By-WalkingAround: A Randomized Field Study" [HBS Working Paper 12-113, 4 September 2013] provided the following ideas regarding the successful outcomes from management by wandering around.

MBWA-based program was associated with improved perceptions of performance under two conditions: (1) when a higher percentage of solved problems were considered “easy” to solve, enabling more problem solving, and (2) when senior managers took responsibility for ensuring that identified problems were resolved. This suggests that the action-taking that results from the program, rather than the mere physical presence of the senior managers, is what positively impacts the front line staff. 

Rather than increasing reporting, organizations might be better served by addressing known problems, which builds problem-solving capabilities, which in turn enables action-taking on more problems. This finding corroborates prior research that highlighted the importance of problem-solving capacity for successful improvement programs.

The above ideas are logical. Management which starts with planning and ends with the accomplishment of the task is concerned with action. Management by wandering around is to be done in an action oriented way. The top man must be able to observe as well as listen and become aware of the issues which need to be improved. Only when those issues are successfully resolved to the satisfaction of the customers, suppliers and employees, performance of the organization will up first in the favorable opinions of the persons involved and then in the operating and financial performance areas. 


Benefit of A to Z Blogging 2017


This time A to Z Blogging Challenge has proved useful in number of ways. It helped to me to create some new popular posts. It helped me to learn more about management especially the issues of interest to top management. There is good amount of advice on management by academics and practitioners. But still taking it to the right people who need to become aware of it and then study it in more detail is an important job. Bloggers and other online writers have to keep writing as well as try to reach such decision makers through various social media outlets that include communities with focused interests.





Top Management Challenges


This article is part of #AtoZChallenge 2017 for Blogging Posts. My Theme for the Challenge is Top Management Challenges - Full List of Articles  http://nraomtr.blogspot.com/2016/12/a-to-z-2017-blogging-challenge-top.html


To Know More About A to Z Blogging Challenge

April 26, 2017

Values Statement of the Organization



In the organizational culture model, behavior is the result of values and beliefs. Values are ideas now being promoted by the organization. Beliefs are the results of values promoted earlier and also the experience of people and the organization.

Behavior can be changed by values being promoted presently. Hence, values statement by the top management is very important. It is not just statement. The management has to assess the behavior that will result from the values being promoted. Is the behavior positive for organizational goals? They have to estimate the results that will come with various values and have to select the right combination.


Build-A-Bear Workshop

Core Values: Reach, Learn, Di-bear-sity Colla-bear-ate Give, Cele-bear-ate

L.L.Bean

Core Values Statement: Sell good merchandise at a reasonable profit, treat your customers like human beings, and they will always come back for more.
This quote from Leon Leonwood Bean has been known as “L.L.’s Golden Rule” at his namesake company since the 1920s, and it is posted prominently in its retail stores and manufacturing and shipping facilities,

Zappos.com

10 Core Values:
1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and a Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships with Communication
7. Build a Positive Team and Family Spirit
8. Do More with Less
9. Be Passionate and Determined
10. Be Humble

Wegmans Food Markets

Our “Who We Are” Values: Caring, High Standards, Making a Difference, Respect, and Empowerment

Bright Horizons Family Solutions

Core Values Statement: The HEART Principles:
Honesty
Excellence
Accountability
Respect
Teamwork

Coke’s values include having the courage to shape a better future, leveraging collective genius, being real, and being accountable and committed.

Differentiating Role of Values from Other Similar Concepts

A vision statement says what the organization wishes to be like in some years’ time. It’s usually drawn up by senior management, in an effort to provide a memorable destiny.

The mission describes what business the organization is in (and what it isn’t) both now and projecting into the future. Its aim is to provide focus for management and staff.

Values describe the desired culture. They serve as a behavioral compass.

Principles give employees a set of directions.


Purpose provides outward focus. Purpose statements must  inspire your staff to do good work for customers. So purpose statements  must  express the organization’s impact on the lives of customers and clients.  Make employees feel the benefit they are providing to customers.

http://fortune.com/2015/03/13/company-slogans/

Your Company’s Purpose Is Not Its Vision, Mission, or Values
https://hbr.org/2014/09/your-companys-purpose-is-not-its-vision-mission-or-values


Top Management Challenges


This article is part of #AtoZChallenge 2017 for Blogging Posts. My Theme for the Challenge is Top Management Challenges - Full List of Articles  http://nraomtr.blogspot.com/2016/12/a-to-z-2017-blogging-challenge-top.html


To Know More About A to Z Blogging Challenge

April 25, 2017

Utility - Value to Customer


The products of any organization must have utility to the customer. Based on the utility to him customer values a product and offers it to the producer in return for the product.

Product conception, development and design and its further marketing activities are part of product management. Within the marketing discipline product management is popularly used. Within the product development and design areas product development management is the term more popularly used.

The managers of the company have to see that the products utility is more to get higher value for it. The value given for a product depends on other services also that are provided along with the product like delivery location, warranty offered, the retail environment etc.

Product Management is a technical capability in marketing and it deals with the planning, forecasting, production and marketing of a product, proposition or portfolio of products, throughout a product life cycle.

Below are 5 levels of this competence  in the area of innovation and management

Level 5

Leads organisation wide co-operation in the development of customer value propositions, identifying strategic opportunities for innovation.

Leads and directs the management of projects related to the delivery of customer value propositions and product/service portfolios

4

Manages cross-functional processes for the development of customer value propositions and their progression to market

Manages and maintains customer value propositions and product/service portfolios through cross-functional teams

3
Contributes to the development of customer value propositions

Contributes to the management of customer value propositions and product/service portfolios

2
Provides information to support the development of customer value propositions

Assists with the management of customer value propositions and product/service portfolios

1
Recognises the importance of analysing product portfolio performance and innovating new customer propositions

Recognises the importance of developing, launching and monitoring customer value propositions

CEO has to develop level 5 competence in development of customer value proposition and managing to provide value to customer.

http://www.cim.co.uk/more/professional-marketing-competencies/


Top Management Challenges


This article is part of #AtoZChallenge 2017 for Blogging Posts. My Theme for the Challenge is Top Management Challenges - Full List of Articles  http://nraomtr.blogspot.com/2016/12/a-to-z-2017-blogging-challenge-top.html


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