February 17, 2016

Philip Kotler's Lectures, Presentations and Interviews on Marketing



Philip Kotler: Future of business is doing good (and the four Ps are safe)

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Marketing Magazine
Uploaded 22 Feb 2015

Marketing 1.0  -Rational appeal to consumers.
Marketing 2.0 - Emotional appeal to consumers
Marketing 3.0 - Think of consumer segment who cannot buy your present product. Think of cost reduction of the product and serve those sections out of philanthrophic feelings.


The Larger Context for Social Marketing
Marketing for Planned Social Change
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World Social Marketing upload
2013




The Larger Context for Social Marketing

Social marketing is one of six social change strategies. To be maximally effective, social marketers must work with other social change strategies. Social marketers must tie their work to new technologies that become available and also tie their work to current and emerging
social movements. The addition of upstream and mid-stream social marketing thinking is enriching the power of social marketers to more effectively bring about behavioral change, its main objective.

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