June 28, 2014

Service Marketing and Management - Christian Gronroos - Video Lectures and Articles




First Lecture

What is Service? Why Service Business?

_______________________________

________________________________

Second Lecture - Service Profit Logic: Implications for Management

_________________________________

_________________________________

Total 5 videos were posted by Hanken External Relations



Services Marketing Theory Revisited
2012 article
http://www.iosrjournals.org/iosr-jbm/papers/Vol4-issue4/F0443645.pdf


Service Management and Marketing: Customer Management in Service Competition, 3 ed
Christian Gronroos
http://books.google.co.in/books?id=2cbteRrlf3IC

3 comments:

  1. Popularity, fame and celebrity standing is another prime reason to rent a production firm. a high quality video can hit the social media, talks as before long because it hits the market, for more information click here Jacksonville Corporate Video Production.

    ReplyDelete
  2. Thank you so much for sharing this information, it's been a really interesting read, Thanks for the great tips.Video Production Services

    ReplyDelete
  3. Thanks for your information, it was really very helpfull.. Miami Video Production

    ReplyDelete