June 28, 2014

Service Marketing and Management - Christian Gronroos - Video Lectures and Articles

First Lecture

What is Service? Why Service Business?



Second Lecture - Service Profit Logic: Implications for Management



Total 5 videos were posted by Hanken External Relations

Services Marketing Theory Revisited
2012 article

Service Management and Marketing: Customer Management in Service Competition, 3 ed
Christian Gronroos


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