June 28, 2014

Service Marketing and Management - Christian Gronroos - Video Lectures and Articles




First Lecture

What is Service? Why Service Business?

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Second Lecture - Service Profit Logic: Implications for Management

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Total 5 videos were posted by Hanken External Relations



Services Marketing Theory Revisited
2012 article
http://www.iosrjournals.org/iosr-jbm/papers/Vol4-issue4/F0443645.pdf


Service Management and Marketing: Customer Management in Service Competition, 3 ed
Christian Gronroos
http://books.google.co.in/books?id=2cbteRrlf3IC

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