The Power Of Consistent Branding That Tells A Story
American Marketing Association
Build Your Brand as a Relationship
Mark BonchekCara France
MAY 09, 2016, Harvard Business Review
How Social Media Is Changing the Way Industries Approach Branding
Digital or Die: The Choice for Luxury Brands
2015 A to Z Blogging Challenge Post
Brands are Promise Marks
Brands are psychology and science brought together as a promise mark as opposed to a trademark. Brands convey a uniform quality, credibility and experience.
Now building brands has become a lot less expensive and smart brands can take advantage of new tools and rocket up there globally, very fast.
(The article indicates further links to various brand building activities)
Three Benefits of a Brand
A new product must have practical benefit. If that benefit is due to an invention (means, the customer is getting that benefit for the first time), there is an instant support for the product from people who were experiencing the need for the benefit but unable to satisfy the need.
Campaigns that carry an emotional element that helps consumers identify with the brand leave a deeper impression than those solely focused on practicality.
In addition to a practical benefit and an emotional benefit, consumers are now looking for a societal benefit. They want to know there’s a purpose behind the product. When brands listen to what their consumers are saying, they gain valuable insight to help direct their marketing strategies. In this way, consumers actually help shape the brand or co-create the brand
10 resolutions to make for your brand in 2015
Marc Pritchard, Global Marketing and Brand Building Officer
Learn Brandbuilding from him through various YouTube videos
Past Articles by Narayana Rao on Branding
Managing Product Lines and Brands
Branding Strategy and Brand Equity
Updated 2 April 2017, 10 December 2015