December 10, 2015

Chief Marketing Officers Subject Update


15 mindblowing stats about Search Engine Marketing
SEM provides 300% traffic over Social Media Marketing. But remember social media presence improves search ranking. So you have to build a foundation of SMM and encash it through search.

Reinventing the Chief Marketing Officer: An Interview with Unilever CMO Keith Weed

Today's CMO: More Renaissance Man

25 June 2014
Jack Trout - Five important steps for a CMO

24 June 2014
The Business KPIs of Marketing ROI

23 June 2014
Takeaways for CMOs from the Cannes Lions Festival


Keynote Address: Future Practice of Marketing in Big Data World - Interaction between Marketing and Information Technology
2013 CMO = CIO Forum - IBM Japan Channel



Strategic Marketing Leadership: The Role of a Chief Marketing Officer
Yale School of Management Video


Marketing Technologist: Neo of the Marketing Matrix

The Role of The Chief Marketing Officer
Chris Williams, CMO, Cap Gemini

Uploaded by BigThink - 9,330 videos

Jack Trout  - You must differentiate or Lose it All

MBA Knowledge Revision Schedule

January  - February  - March  - April  - May   -   June

July       - August     - September  - October - November  - December

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