August 4, 2018

Qualitative Research - Use in Business Research



Applications of Qualitative Research in Business


Job Analysis
Advertising Concept Development
Productivity Enhancement
New Product Development
Benefits Management Retail Design
Process Understanding
Union Representation
Market Segmentation
Sales Analysis

Ch 7 in Cooper Schlinder 11th Edition
http://highered.mheducation.com/sites/0073373702/student_view0/chapter7/index.html
Download PPT Slides and read them


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