June 4, 2017

Digital Products, Services, Operations and Enterprise Innovation




Accenture is becoming a digital-first company,  digital first in two main directions – first, being the leader in providing digital services to our clients and second, making Accenture the most digitalized organization. So digitalization is on both sides, the client-facing side and the Accenture inside.


Leading in an Unpredictable World
MIT SMR -Magazine: Fall 2016
Pierre Nanterme (CEO - Accenture), interviewed by Paul Michelman

Digital disruption has only just begun
Pierre Nanterme
CEO, Accenture
17 Jan 2016


Mastering the Digital Innovation Challenge

Magazine: Spring 2017 Issue Research Highlight March 07, 2017
Fredrik Svahn, Lars Mathiassen, Rikard Lindgren, and Gerald C. Kan


Related Research
F. Svahn, L. Mathiassen, and R. Lindgren, “Embracing Digital Innovation in Incumbent Firms: How Volvo Cars Managed Competing Concerns,” MIS Quarterly 41, no. 1 (March 2017): 239-253.

Digital innovation in Asia: What the world can learn

October 2016

Digital innovation strategy: A framework for diagnosing and improving digital product and service innovation

Daniel Nylén, Jonny Holmström
Business Horizons
Volume 58, Issue 1, January–February 2015, Pages 57–67

When It Comes to Digital Innovation, Less Action, More Thought

Scott Anthony
Narvard Business Review
JANUARY 21, 2015


Before you take your minimal viable product to market, answer the following questions or do the suggested activity.

Identify offerings comparable to what you envision that have struggled commercially and find out why. Avoid the mistakes.

Consider why it is that the large companies that could have gone into the space you’re contemplating haven’t. Is it possible they know something you don’t?

Talk to someone who knows more than you do about the key activities  of your business, such as your target customer, distribution channel partner. Find out  hidden risks?

Plan and document, how you will do your first  transaction. Who is your first customer? How will he hear about your idea? How will she obtain it? How will you support him if he’s not happy?

Devour publicly available financial statements for companies competing in markets related to yours. How do people make money? What big investments are typically required? Are you missing an important ingredient that is necessary to compete? Are you underestimating what it will take to get to market?

Create a plan for how you will make money based on economic hypothesis of the existence of the market for the product you are planning to make and sell, and describe it to a business savvy friend. Ask that friend to poke holes in it.

Updated on 6 June 2017, 28 May 2017

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