June 6, 2017

Planning in the Marketing Process

Marketing Management Revision Article Series

The marketing process consists of analyzing marketing opportunities, developing the marketing strategies, planning marketing programs, and managing the marketing effort. (Kotler)

Developing a marketing plan  (interesting information is in the article)

Planned Revision schedule for marketing chapters is in February and March

Updated on 8 June 2017, 3 December 2011

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