Growing When Your Industry Doesn’t
Success and profits flow to companies with uniquely valuable market propositions — regardless of their sector.
by Kasturi Rangan and Evan Hirsh
strategy+business: Corporate Strategies and News Articles on Global Business, Management, Competition and Marketing
Published: April 28, 2014 / Summer 2014 / Issue 75
How to thrive in a slow-growth industry
LRed - Sunday 24th May 2015