You need to get objective or subjective information about your competitors and potential competitor that provides output created by the following analyses. Your strategy is based on your view of competitor's likely actions in the future based on their current products, markets, R&D activities, capabilities, competences, resources and relationships.
SCP Framework ( Structure-Conduct-Performance)
Porter's Five Forces Analysis
Industry cost curves
The Space Matrix
Inflection point analysis
50 Competitive Intelligence Analysis Techniques
7 OCTOBER 2013 | BY ESTELLE METAYER