Fundamentals of Strategic Management' 2007 Ed.
Front Cover
N. Orcullo
Rex Bookstore, Inc., 2007 - Strategic planning - 302 pages
Offensive Strategies - Page 239
https://books.google.co.in/books?id=xr64aks8wCEC&pg=PA239#v=onepage&q&f=false
Offensive and Defensive Marketing: Closed-Loop Duopoly Strategies
Gary M. Erickson
Marketing Letters
Vol. 4, No. 4 (Oct., 1993), pp. 285-295 (11 pages)
https://www.jstor.org/stable/40216310?seq=1#metadata_info_tab_contents
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