https://www.linkedin.com/pulse/first-mover-advantages-mads-vangkilde/
Beyond first or late mover advantages: timed mover advantage
Authors: Xie, Frank Tian ; Donthu, Navee ; Johnston, Wesley J. ;
Source: The Journal of Business and Industrial Marketing, Volume 36, Number 7, 2020, pp. 1163-1175(13)
https://www.ingentaconnect.com/content/mcb/080/2020/00000036/00000007/art00007
https://www.emerald.com/insight/content/doi/10.1108/JBIM-11-2018-0334/full/html
First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions
Kerin, Roger A; Varadarajan, P Rajan; Peterson, Robert A. Journal of Marketing; New York Vol. 56, Iss. 4, (Oct 1, 1992): 33.
https://www.proquest.com/openview/6b58bc268bb23ea45dd0b832fea8ee81/1
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