Browse Online MBA Management Theory Handbook
"New retail" is a phenomenon recently coined by Chinese e-commerce group Alibaba, entails retailers integrating their online and offline businesses, and leveraging the Internet and customer data to sell better.
24 July 2017
Omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out.
Omni-channel uses multiple channels but integrates them so that customers gets similar experience when using any channel. The store salesman is not ignorant of the product information presented on website. He is not ignorant of price discounts offered on mobile marketing channel.
15 Examples of Brands With Brilliant Omni-Channel Experiences
https://blog.hubspot.com/service/omni-channel-experience
The future of retail is omni-channel, say brand leaders
16 Jul 2019,
https://www.livemint.com/brand-stories/the-future-of-retail-is-omni-channel-say-brand-leaders-1563250430540.html
updated on 11 February 2020
21 August 2017
Omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out.
Omni-channel uses multiple channels but integrates them so that customers gets similar experience when using any channel. The store salesman is not ignorant of the product information presented on website. He is not ignorant of price discounts offered on mobile marketing channel.
15 Examples of Brands With Brilliant Omni-Channel Experiences
https://blog.hubspot.com/service/omni-channel-experience
The future of retail is omni-channel, say brand leaders
16 Jul 2019,
https://www.livemint.com/brand-stories/the-future-of-retail-is-omni-channel-say-brand-leaders-1563250430540.html
updated on 11 February 2020
21 August 2017
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