September 1, 2016

Productivity Orientation

As a result of these technological and cultural trends, consumers are constantly concerned with being productive, making progress, and accomplishing more in less time—a tendency that we label “productivity orientation.”
Productivity Orientation and the
Consumption of Collectable Experiences
JOURNAL OF CONSUMER RESEARCH, Inc. ● Vol. 37 ● April 2011

Jun Ye , Jesse King , (2016) "Managing the downside effect of a productivity orientation", Journal of Services Marketing, Vol. 30 Iss: 2, pp.238 - 254

The authors find evidence of a trade-off when a productivity orientation is adopted. A productivity orientation improves frontline service employee productivity performance but indirectly harms quality performance and job satisfaction. The authors find further evidence that trust in management helps to mitigate these negative effects.

This paper suggests that a productivity orientation must be managed carefully.

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