Consumer pyramid is a concept being used by many marketing authors and executives.
Four Consumer tiers in Wold Economic Pyramid
http://www.ide.go.jp/English/Data/Africa_file/Manualreport/bop03.html
Middle of the pyramid used by a marketing researcher.
Chinese Consumer Pyramid
India's Consumer Pyramid - Techpro
India's Consumer Pyramid - Proctor and Gamble
Socio-Economic Classification of Consumers in India - 2011 Scheme
Items owned Q1
Items owned / have access at home
1a
Electricity Connection 01
Ceiling Fan 02
LPG Stove 03
Two Wheeler 04
ColourTV 05
Refrigerator 06
Washing Machine 07
Personal Computer/ Laptop 08
Car/Jeep/Van 09
AirConditioner 10
1b
Agricultural Land 11
Chief Earner: Education (Q2)
1. Illiterate
2. Literate but no formal schooling/School Upto 4 years
3. School- 5 to 9 years
4. SSC/ HSC
5. Some College (incl a Diploma) but not Grad
6. Graduate/Post Graduate: General
7. Graduate/Post Graduate: Professional
No. of Educational Qualification of the Chief Earner
Durables
(TRANSFER
FROM Q1)
1 2 3 4 5 6 7
None E3 E2 E2 E2 E2 E1 D2
1 E2 E1 E1 E1 D2 D2 D2
2 E1 E1 D2 D2 D1 D1 D1
3 D2 D2 D1 D1 C2 C2 C2
4 D1 C2 C2 C1 C1 B2 B2
5 C2 C1 C1 B2 B1 B1 B1
6 C1 B2 B2 B1 A3 A3 A3
7 C1 B1 B1 A3 A3 A2 A2
8 B1 A3 A3 A3 A2 A2 A2
9 + B1 A3 A3 A2 A2 A1 A1
Source: http://imrbint.com/research/The-New-SEC-system-3rdMay2011.pdf
Calibrating Indian SEC Classifications In Terms Of Relative Purchasing Power
http://www.ramabijapurkar.com/10-demand-drivers/126-calibrating-sec-classifications-in-terms-of-relative-purchasing-power
Socio-economic Groups in UK
The National Statistics Socio-economic Classification (often abbreviated to NS-SEC) is the primary social classification in the United Kingdom. It was used in the 2001 UK census.
The full version of NS-SEC has 17 main categories. The version intended for most users (the analytic version) has eight categories:
Higher managerial and professional occupations
Lower managerial and professional occupations
Intermediate occupations (clerical, sales, service)
Small employers and own account workers
Lower supervisory and technical occupations
Semi-routine occupations
Routine occupations
Never worked and long-term unemployed
The three-category version is reduced to following categories:
Higher occupations
Intermediate occupations
Lower occupations
https://en.wikipedia.org/wiki/National_Statistics_Socio-economic_Classification
USA Socio Economic Classification
Upper - Upper
Lower Upper
Upper Middle Class
Lower Middle Class
Upper Lower Class
Lower Lower Class
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