Communicate, Convince, and Convert. Selling through communications. Selling through web communications, selling through catalogues, Selling through annual calendars etc. have to follow this strategy.
E-commerce websites have to adopt this mantra. Communicate, Convince, and Convert.
Direct marketing approaches have to adopt this mantra. Communicate, Convince, and Convert.
Email marketers have to adopt this mantra. Communicate, Convince, and Convert.
Catalogue marketers have to adopt this mantra. Communicate, Convince, and Convert.
Social media marketers have to adopt this mantra. Communicate, Convince, and Convert.
Brochure marketers have to adopt this mantra. Communicate, Convince, and Convert.
Annual calendar marketers have to adopt this mantra. Communicate, Convince, and Convert.
Seminar marketers have to adopt this mantra. Communicate, Convince, and Convert.
YouTube video marketers have to adopt this mantra. Communicate, Convince, and Convert.
Webinar marketers have to adopt this mantra. Communicate, Convince, and Convert.
Communicate - You have to try. You have to catch the attention. You have to retain the attention. You have to enter into dialogue. Use the selling process.
Convince - You have to present the value proposition to the listener. What is his need? Have you found out? How does your solution benefit him? What is your claim? How do you validate it? Are you presenting testimonials? Are allowing him to validate? Can he check with prior users? Are you providing a sample to him to try?
Convert - Give a call to buy. Make it easy for him buy. Promote your solution by offering incentive to buy early (Sales promotion).
Learn more about marketing and selling by reading good number of articles posted in this blog on marketing and selling.
Top article on Marketing Communication Channels and Promotion Tools
Integrated Marketing Communications - Kotler's Explanation
No comments:
Post a Comment