July 4, 2014

Advertainment - Component of Interactive Marketing - Kotler

Full Definition of ADVERTAINMENT

:  a form of entertainment (such as a movie or television show) that is created primarily to advertise something :  advertisement presented in the form of entertainment.
Merriam Webster Dictionary

Advertainment: Branded content or brand clips, commercials vignettes that are packaged like mini-movies and barely mention the advertiser’s name are a fast-growing trend.

Advertainment by Spotify

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Top 10 Advertainments

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