Marketing Management Update 2014

July 2014

HBR Issue of July - August 2014 has a special focus on marketing organization.
http://hbr.org/archive-toc/BR1407


June 2014

Evolution of Website Optimization and Design
http://www.chiefmarketer.com/b2b/evolution-website-optimization-design-30062014

Mastering Digital Marketing
Interview with David Edelman, Coleader, McKinsey Global  Digital Marketing Strategy Group
Video embedded in the article
http://www.mckinsey.com/insights/marketing_sales/mastering_digital_marketing

Digital Volunteer Marketing
Companie have a new channel in marketing especially marketing communications. They have to identify, organize and facilitate digital volunteer marketers that take interest in their product and brand.


Your presence in social media does not deliver competitive advantage any more. You need to use it innovatively to drive marketing performance.
MIT Sloan Management Review Article
http://sloanreview.mit.edu/article/social-media-marketing-doesnt-matter/

2013
Marketing Technologist: Neo of the Marketing Matrix
http://chiefmartec.com/2013/12/marketing-technologist-neo-marketing-matrix/