November 25, 2011

Service to Customer: Follow Up After The Sale

Selling Skills

A satisfied customer is the best advertisement to you as a salesman and to your product. But if you make a sale and runaway, you do not know the feelings of your customer. The prospect became your customer after buying from you. High performing salespersons do the follow up and provide any service the customer requires and convert this interaction into further sales to the customer or to his friends and acquaintances through referrals.

Service to Customer





A satisfied customer is the best advertisement to you as a salesman and to your product. But if you make a sale and runaway, you do not know the feelings of your customer. The prospect became your customer after buying from you. High performing salespersons do the follow up and provide any service the customer requires and convert this interaction into further sales to the customer or to his friends and acquaintances through referrals.



Service will keep customers and increase sales. Use your company’s goods return policies judiciously to replace defective products with customers. Go back to the customer, check the product that you have sold and make sure that the customer is getting the expected services from it.


Become a customer benefit oriented salesman, your profits swell through your efforts to make the benefits of customers swell. Develop your reputation from providing benefit to customers. Provide service above and beyond the call of duty. Always schedule some time in your daily sales plan for delighting customers. Delight comes to a customer when you deliver something beyond expectations.

Part of Selling Process - 10 Steps

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