7 P Framework for Strategic Planning for International Marketing

Browse  Online MBA Management Theory Handbook

7Ps for going international:   Potential, Path, Process, Pace, Pattern, Problems and Performance

Toward a 7-P framework for international marketing
Justin Paul &Erick Mas
Published online: 24 Jan 2019

https://www.tandfonline.com/doi/abs/10.1080/0965254X.2019.1569111?journalCode=rjsm20




"7 P's" of Marketing: Product, Place, Price and Promotion, Physical Environment, People, Process.
Customer satisfaction,  value and decision to buy depend on the 7Ps.
https://en.wikibooks.org/wiki/Business_Strategy/Marketing_Plans_and_Strategies


In the 1990s "strategic thinking" concept emerged. Strategic thinking is discovering novel, imaginative strategies and envisioning potential futures very different from the present. In other words, strategic thinking is higher order thinking that should take place to explore potential directions for the company.

Strategic planning is the operationalization of those ideas. These two concepts combine to form strategic management. Scenario planning is a tool for enhancing strategic thinking.
https://open.oregonstate.education/strategicmarketing/chapter/chapter-4-strategy-and-strategic-planning/



2007’s international trade in merchandise exceeded US$10.5 trillion and world trade in services is estimated at around US$2.4 trillion. Whilst most of us cannot visualise such huge amounts, it does serve to give some indication of the scale of international trade today.

The United Nations estimate that global e-business is now worth more than US$10 trillion, most of which is business-to-business (B2B), not business-to-consumer (B2C) purchases.

This global marketplace consists of a population of 6.6 billion people which is expected to reach 10 billion by 2050 according to the latest projections prepared by the United Nations.

The top 500 companies in the world now account for 70 per cent of world trade and 80 per cent of international investment.

2015 Ten Highest Population Cities in the World
City Country Population (millions)
Tokyo Japan 26.4
Mumbai India 26.1
Lagos Nigeria 23.2
Dhaka Bangladesh 21.1
Sao Paulo Brazil 20.4
Karachi Pakistan 19.2
Mexico City Mexico 19.2
New York USA 17.4
Calcutta India 17.3
Jakarta Indonesia 17.3

194 countries in the world. Gross national income in the world is US$62 trillion (purchasing power parity [ppp]); 

 75 per cent of the world’s population is poor, that is, they have a per capita income of less than US$3470.  Only 11 per cent of the population  have a per capita income of more than US$8000.

FIFTH EDITION
INTERNATIONAL MARKETING STRATEGY: ANALYSIS, DEVELOPMENT AND
IMPLEMENTATION
ISOBEL DOOLE and ROBIN LOWE
2008 Cengage Learning