July 15, 2017

Product Management in Digital World - Recent Trends



The one-stop product management guide
http://www.experiox.com/productmanagementguide/

Down the Book - Strategic Role of Product Management
http://pragmaticmarketing.com/strategic-role-of-product-management.aspx


The evolving role of product management
What product management is and why it’s so relevant today.
By Martin ErikssonRichard BanfieldNate Walkingshaw June 22, 2017
Excerpt from Chapter 1 of “Product Leadership.
https://www.oreilly.com/ideas/the-evolving-role-of-product-management

“The job of a product manager is to discover a product that is valuable, usable, and feasible.”
Product management is the intersection between business, user experience, and technology

Product managers for the digital world
By Chandra Gnanasambandam, Martin Harrysson, Shivam Srivastava, and Yun Wu
May 2017
http://www.mckinsey.com/industries/high-tech/our-insights/product-managers-for-the-digital-world


Product managers connect many functions related to  a product— market research, design, engineering,  marketing, sales, marketing, operations, finance, legal, and more. They are involved in the decisions about what gets built but also influence every aspect of how it gets built and launched.

The product manager of today is increasingly given the role of  the mini-CEO of the product.

16 Killer Videos on Product Management Essentials
June 9, 2016
https://userbrain.net/blog/12-killer-product-management-videos

A Panel Discussion on Product Management
12 March 2010
Stanford Graduate School of Business
Features executives formerly at Apple Computer, Hewlett-Packard, PeopleSoft, and Sybase:
Rita Iorfida, VP Products, Liquid Engines;
Rich Mironov, former VP Product Marketing, AirMagnet;
Tiffany Riley, VP Marketing at Nextance;
David Straus, SVP Worldwide Sales and Marketing, Corticon.
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Product Management At Google
http://a-knol.blogspot.com/2010/01/product-management-at-google.html

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