Henri Fayol
Picture Source:
http://en.wikipedia.org/wiki/Henri_Fayol
March 1st week (29 February to 4 March 2016)
Analyzing Competitors
Strategy of Market Leader
Marketing Strategies for Challenger Firms
Competitive Strategies for Followers and Nichers
Managing Product Lines and Brands
Marketing Strategy for New Industry Products
Marketing Management for Service Firms
Pricing Strategy and Tactics
Marketing Channel Management – Important Issues
Managing Wholesaling and Retailing Network
March 2nd Week (7 to 11 March 2016)
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