January 15, 2015

Narayana Rao - Core Management Books Reading and Blogging Challenge 2015




Books I am reading or read in 2015 (Narayana Rao K.V.S.S.)

1. Principles of Management by Koontz and O'Donnell - 4th Edtion and 13 Edition (Reading Completed)

2. Marketing Management by Kotler and Keller, (12,13and 14 Editions, 9th Edition by Kotler) - Currently Reading. (January 12 2015 to   )


5. Scanning the Marketing Macroenvironment - Philip Kotler's Book Chapter 
4. Managing Marketing Information and Measuring  Market Demand
3. Marketing Strategy - Marketing Process - Kotler's Description

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