June 4, 2014

Corporate Theory - Todd Zenger

I offer what I call the corporate theory, which reveals how a given company can continue to create value. It is more than a strategy, more than a map to a position—it is a guide to the selection of strategies. The better its theory, the more successful an organization will be at recognizing and composing strategic choices that fuel sustained growth in value. - Todd Zenger, in an Harvard Business Review Article, 2013


We may think of entrepreneurs as scientists. They engage in theory development about possibilities and associated testing.

Entrepreneurs as Theorists
Teppo Felin and Todd R. Zenger
Strategic Entrepreneurship Journal
3: 127-146 (2009)

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