June 4, 2014

Corporate Theory - Todd Zenger

I offer what I call the corporate theory, which reveals how a given company can continue to create value. It is more than a strategy, more than a map to a position—it is a guide to the selection of strategies. The better its theory, the more successful an organization will be at recognizing and composing strategic choices that fuel sustained growth in value. - Todd Zenger, in an Harvard Business Review Article, 2013

http://hbr.org/2013/06/what-is-the-theory-of-your-firm/ar/1


We may think of entrepreneurs as scientists. They engage in theory development about possibilities and associated testing.

Entrepreneurs as Theorists
Teppo Felin and Todd R. Zenger
Strategic Entrepreneurship Journal
3: 127-146 (2009)


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