June 28, 2023

People, jobs and organization - Operations Management - Nigel Slack - Summary

 

7th Edition


Chapter 9

People, jobs and organization 251

Introduction 251

People in operations 253

Human resource strategy 253

Organization design 256

Job design 259

Allocate work time 271

Summary answers to key questions 273

Case study: Service Adhesives try again 274

Problems and applications 276

Selected further reading 277

Useful websites 277

Supplement to Chapter 9

Work study 279

Introduction 279

Method study in job design 279

Work measurement in job design 282







People, jobs and organization 251

Introduction 251

P 252


W.L. GORE 


 In a recent ‘Best Companies to work for’ list, its associates (the company does not use the term 

‘employees’) gave it the very top marks for ‘feeling you can make a difference’.



People in operations 253

Human resource strategy 253

P 253

 Human resource strategy is the overall long-term approach to ensuring that an organization’s 

human resources provide a strategic advantage. It involves two interrelated activities. First, identifying the number and type of people that are needed to manage, run and develop the organization so that it meets its strategic business objectives. Second, putting in place the programmes 

and initiatives that attract, develop and retain appropriate staff.



P 256

The idea that there is a link between human resource strategy and the incidence of stress at 

work is not new. Even some of the early ‘scientific management’ pioneers accepted that working 

arrangements should not result in conditions that promoted stress.

Organization design 256



Job design 259


P 260

● How long will it take and how many people will be needed? Work measurement helps us calculate the time required to do a job, and therefore how many people will be needed.

P 231

Designing job methods – scientific management 

 The term ‘scientific management’ became established in 1911 with the publication of the book of the same name by Fredrick Taylor


Basic tenets of scientific management: (as written by authors)

All aspects of work should be investigated on a scientific basis to establish the laws, rules and formulae governing the best methods of working. 

● Such an investigative approach to the study of work is necessary to establish what constitutes a ‘fair day’s work’. 

● Workers should be selected, trained and developed methodically to perform their tasks. 

● Managers should act as the planners of the work (analysing jobs and standardizing the best method of doing the job), while workers should be responsible for carrying out the jobs to the standards laid down. 

Co-operation should be achieved between management and workers based on the ‘maximum prosperity’ of both.

Scientific management gave birth to two separate, but related, fields of study: method study, which determines the methods and activities to be included in jobs; and work measurement, which is concerned with measuring the time that should be taken for performing jobs. Together, these 
two fields are often referred to as work study and are explained in detail in the supplement to this chapter.


Allocate work time 271

Summary answers to key questions 273

Case study: Service Adhesives try again 274

Problems and applications 276

Selected further reading 277

Useful websites 277

Supplement to Chapter 9

Work study 279

Introduction 279

Method study in job design 279

Work measurement in job design 282

Manufacturing Strategy - Course Page With Links to Notes and Resources


Many things have to be right for an organization to be Effective and Efficient.

Right Manufacturing Management - Right Technologies - Right Processes - Right Resources - Right People - Right Suppliers - Right Industrial Engineering (Continuous Improvement Engineering & Management).

As a manufacturing manager, you are not going to do every thing. You need to many managers and operators to fulfill the manufacturing task. You have to determine the material resources you need and manpower resources you need and you have to acquire them. This is the resourcing function of management. Every manager has to do it. Then the resources have to allocated to products production so that market requirements are satisfied with the required profit for the organization providing satisfaction to the customers.

News

22 January 2021
Started teaching manufacturing strategy. Process improvement is one of the four decision areas.

Work study by ILO is actually Time and Motion Study only in a repackaged format. Method study is at a higher level than motion study. But complete process improvement using process chart method requires machine effort improvement also. Industrial engineering became a weak discipline because there is no proper machine effort improvement content. I am trying to develop a base for it through my online lessons for process industrial engineering.

Process Industrial Engineering Online Lesson 14. Surface Finish - Industrial Engineering and Productivity Aspects



Manufacturing Strategy - Course Textbook


Operations Strategy, 6th Edition
Prof Nigel Slack, Warwick Business School, Warwick University

Mike Lewis, Bath University

©2020 Pearson 

Table of Contents

1  An introduction to operations strategy

2  Operations performance

3  Socially responsible operations strategy   

4  Capacity strategy   

5  Purchasing and supply strategy  

6  Process technology strategy  

Includes notes on: Chapter 7: Creating an Edge Through New Process Development of Operations, Strategy, and Technology: Pursuing the Competitive Edge - Hayes et al.

7  Improvement strategy  

Improved strategy in Manufacturing Strategy. Three ways are to be planned. Improvements by Process Engineers - Improvements by Industrial Engineers - Improvements by Operators and their Supervisors and Managers.  #industrialengineering  #productivity 


8  Product and service development and organisation

9  The process of operations strategy – formulation and implementation

10  The process of operations strategy – monitoring and control   


https://ocw.mit.edu/courses/sloan-school-of-management/15-769-operations-strategy-spring-2003/

https://ocw.mit.edu/courses/sloan-school-of-management/15-769-operations-strategy-fall-2010/lecture-notes/

https://dspace.mit.edu/bitstream/handle/1721.1/66489/15-769-fall-2005/contents/lecture-notes/index.htm

The mission of each production department is to produce specified goods with targeted quality at targeted speed, dependability, flexibility and achieve targeted profit. - Narayana Rao


Operations, Strategy, and Technology: Pursuing the Competitive Edge

Robert Hayes, Gary Pisano, David Upton and Steven Wheelwright

2005

https://bcs.wiley.com/he-bcs/Books?action=contents&itemId=0471655791&bcsId=2135



Producing Prosperity: Why America Needs a Manufacturing Renaissance


Gary Pisano, Willy Shih

Harvard Business Review Press, 2012 M10 16 - 192 pages


Manufacturing’s central role in global innovation


Companies compete on the decisions they make. For years—even decades—in response to intensifying global competition, companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those choices: in many cases, once manufacturing capabilities go away, so does much of the ability to innovate and compete. Manufacturing, it turns out, really matters in an innovation-driven economy.


In Producing Prosperity, Harvard Business School professors Gary Pisano and Willy Shih show the disastrous consequences of years of poor sourcing decisions and underinvestment in manufacturing capabilities. They reveal how today’s undervalued manufacturing operations often hold the seeds of tomorrow’s innovative new products, arguing that companies must reinvest in new product and process development in the US industrial sector. Only by reviving this “industrial commons” can the world’s largest economy build the expertise and manufacturing muscle to regain competitive advantage. America needs a manufacturing renaissance—for restoring itself, and for the global economy as a whole.


This will require major changes. Pisano and Shih show how company-level choices are key to the sustained success of industries and economies, and they provide business leaders with a framework for understanding the links between manufacturing and innovation that will enable them to make better outsourcing decisions. They also detail how government must change its support of basic and applied scientific research, and promote collaboration between business and academia.


For executives, policymakers, academics, and innovators alike, Producing Prosperity provides the clearest and most compelling account yet of how the American economy lost its competitive edge—and how to get it back.


Speed-Based Target Profit: Planning and Developing Synchronous Profitable Operations

Alin Posteucă

CRC Press, 19-Nov-2020 - Business & Economics - 346 pages

Profitable production planning is and will remain an eternal challenge to ensuring the prosperity and dignity of companies in a global market. There are different approaches to improve productivity. But an approach to achieve  the target profitability through productivity in the production planning stage is not available so far.  Alin Posteucă, a researcher and consultant working in the area of manufacturing cost policy, now presents the system called speed-based target profit (SBTP) that will provide the method for planning profit along with production for the year.

SBTP is the profitable production management and manufacturing improvement system that approaches production planning to achieve unit speed of target profit for target products through manufacturing cost improvement and bottleneck profitability control for required takt time. Managers and practitioners within manufacturing companies will discover a practical approach for cost down and cash up by applying a powerful operational profitable production planning formula to meet profitability expectations through productivity based on strong leadership with the help of a specific system for feedforward, concurrent, and feedback control. 

The uniqueness of the book is reinforced by a detailed presentation of the successful application of the SBTP system in two case studies, as a way of life and a unit speed of target profit improvement ethos at all hierarchical levels, in two multinational manufacturing companies operating in highly competitive markets in order to address the synchronous profitable operations.

By adopting the SBTP system, your company will be able to consistently achieve unit speed of target profit in the bottleneck process for fulfilling annual and multiannual target profit as a unique and effective way through a new profitable production planning paradigm.

Paper

MANUFACTURING COST POLICY DEPLOYMENT 

Abstract. It is obvious that the gap between the need to reduce manufacturing costs and the level that manufacturing companies can achieve is large and often companies do not know how to cope with this situation.  Moreover, this gap is widening for many companies. There are  different pathways such as: Industrial Engineering (IE), Total Quality Management (TQM), Total Productive Maintenance (TPM),  Just-In-Time (JIT), Lean Manufacturing (LM), Six Sigma and World Class Manufacturing (WCM). However, these approaches have to be combined as an improvement portfolio to derive the benefit of targeted manufacturing cost reduction.  Publications on the Manufacturing Cost Policy Deployment (MCPD) system by Alin Posteuca provide a methodology for setting targets and means of reducing unit costs.  MCPD system establishes competitive cost targets and expected profit targets, breaks down cost improvement targets at the level of products, processes, departments and individuals and aligns systematic and systemic improvement activities accordingly. The three phases and the seven steps of the MCPD system and an example of applying the MCPD system are provided in the paper. 

Ro. J. Techn. Sci. - Appl. Mechanics, Vol. 65, No 1, P. 136-150, Bucharest, 2020

https://rjts-am.utcluj.ro/journal/rev2020-2/RJTS-AM_2020_65_2_a3_Posteuca.pdf



Manufacturing Strategy
The Strategic Management of the Manufacturing Function
By Terry Hill · 2017

Manufacturing Strategy: How to Formulate and Implement a Winning Plan, Second Edition

John Miltenburg
CRC Press, 09-Mar-2005 - Business & Economics - 448 pages

To stay competitive and meet market expectations in a global economy, both domestic and foreign companies must realign their manufacturing processes, make improvements, and increase their manufacturing capabilities. With large numbers of employees working in a network of domestic and foreign facilities, production processes are as varied as the products being produced. Manufacturing managers need a manufacturing plan or strategy that will bring structure to this complex environment.

In Manufacturing Strategy: How to Formulate and Implement a Winning Plan, 2nd Edition, John Miltenburg offers a sensible and systematic method to: (1) evaluate domestic and foreign factories and international manufacturing and (2) plan the appropriate manufacturing strategy to be first in the market.

In the first edition of Manufacturing Strategy, John Miltenburg expands and improves on his focus in the areas of: International Manufacturing — where the focus is on a company's international network of factories; Competitive Strategy — where managers must understand the role manufacturing strategy plays in their company's business strategy; and Manufacturing Programs — showing how programs such as productivity management, quality management, six sigma, agile manufacturing, and supply chain management fit within the manufacturing strategy.

Manufacturing Strategy gives managers a common language for dealing with manufacturing problems at both strategic and operational levels. It improves communication between manufacturing managers and those outside manufacturing (who will now have a better understanding of what manufacturing can and cannot do).

Preview

https://books.google.co.in/books?id=k6f5tti-_cIC&pg=PA6#v=onepage&q&f=false

Indian Edition for sale
https://www.routledge.com/Manufacturing-Strategy-How-to-Formulate-and-Implement-a-Winning-Plan-Second/Miltenburg/p/book/9781563273179

Manufacturing Strategy - Series of Articles


Survey - IMSS
http://www.manufacturingstrategy.net/

Assignments


1. Manufacturing Strategy Issues - Relating to an industry, product, or shop - To be assigned (two in a group)

2. Productivity/Quality Strategies - Industries to be Assigned (YouTube Videos will be indicated) (Two in a group)

3. Research paper on manufacturing strategy - will be sent by mail. - individual - 2 page summary to be made

4. Case study paper on manufacturing strategy - To be identified by each on topics (individual) 2 page summary to be made

Technology Selection (OT, IT), Process Design, Automation Strategy, Facilities Location (Global/Domestic),, Equipment Selection,  Capacity Determination, Manufacturing supply chain strategy (Global or Domestic), Manufacturing Outsourcing Decision, Inbound Logistics, Outbound Logistics, Improvement Alternatives - Industrial Engineering, Productivity Services, BPR, TPS/JIT/Lean manufacturing, TQM, TPM, Six Sigma




Manufacturing Strategy - 2020 Articles and Papers

https://global.hitachi-solutions.com/blog/top-manufacturing-trends

https://www.gartner.com/en/doc/385264-top-10-strategic-technology-trends-for-manufacturing-industries-smart-factory






https://www.supplychainbrain.com/articles/32362-watch-how-the-pandemic-is-impacting-manufacturing-strategies


https://iopscience.iop.org/article/10.1088/1757-899X/925/1/012040/meta


https://www.caixinglobal.com/2020-09-17/alibaba-unveils-digital-factory-as-part-of-its-new-manufacturing-strategy-101606494.html




https://www.ipl.org/essay/Samsung-Manufacturing-Strategy-Process-Strategies-F37P3JC3RCEDR


https://www.cambridge.org/core/journals/journal-of-materials-research/article/abs/manufacturing-strategies-for-waferscale-twodimensional-transition-metal-dichalcogenide-heterolayers/813A47D377BE11A6DA00CA06CD266272


2017

Interesting Article: Medtech Manufacturing - Inflection Point
By Michele Brocca, Kevin D'souza, Samantha Baron, and Ted Sisko



David Simchi-Levi


MAGAZINE WINTER 2012
Is It Time to Rethink Your Manufacturing Strategy?
Factors such as oil price volatility, increasing labor costs in emerging markets and shifts in demand all come into play when deciding where to manufacture products.

David Simchi-Levi, James Paul Peruvankal, Narendra Mulani, Bill Read and John Ferreira
December 21, 2011
https://sloanreview.mit.edu/article/is-it-time-to-rethink-your-manufacturing-strategy/

Operations ResearchVol. 60, No. 5
Understanding the Performance of the Long Chain and Sparse Designs in Process Flexibility
David Simchi-Levi, Yehua Wei
Published Online:26 Sep 2012https://doi.org/10.1287/opre.1120.1081
https://pubsonline.informs.org/doi/pdf/10.1287/opre.1120.1081


Increasing Supply Chain Robustness through Process Flexibility and Inventory
May 2018Production and Operations Management 27(8)
DOI: 10.1111/poms.12887
https://www.researchgate.net/publication/324911557_Increasing_Supply_Chain_Robustness_through_Process_Flexibility_and_Inventory

---------------------

Manufacturing Strategy - Chapters Related Bibliography

Socially responsible operations strategy  


https://www.researchgate.net/publication/260507971_Sustainable_operations_strategy_theoretical_frameworks_evolution

https://www.researchgate.net/publication/263502355_An_empirical_examination_of_the_relationship_between_business_strategy_and_socially_responsible_supply_chain_management

Improving supply chain social responsibility through supplier development
Production Planning & Control
The Management of Operations
Volume 28, 2017 - Issue 6-8: Improving Supply Chain Performance through Management Capabilities
https://www.tandfonline.com/doi/abs/10.1080/09537287.2017.1309717?src=recsys&journalCode=tppc20

MARCH 2014 MODULE NOTE
Implementing Environmentally Sustainable Operations
By: Michael W. Toffel
https://www.hbs.edu/faculty/Pages/item.aspx?num=46963

https://mitsloan.mit.edu/sustainability-initiative/managing-sustainable-operations



https://link.springer.com/chapter/10.1007/978-1-84800-131-2_53


-------------------------

4  Capacity strategy   


Strategic Capacity Management - Operations Management Review Notes

Capacity Planning - Important Points - Summary - Krajewski - 12th Edition

Plant Location Decision



--------------------------

Supply Chain Related


Supply Chain Design: Issues, Challenges, Frameworks and Solutions
Steven A. Melnyk,Ram Narasimhan &Hugo A. DeCampos
IJPR, Pages 1887-1896  Published online: 18 Jun 2013

---------------------

6  Process technology strategy 


Process Strategy and Analysis - Important Points - Summary - Krajewski - 12th Edition

Process Analysis

Manufacturing Process Selection and Design - Review Notes

(Go to the link given and download ppts etc.)
http://highered.mheducation.com/sites/0072983906/student_view0/chapter6/study_guide_questions.html

Job Design and Work Measurement - Review Notes

Developments in Operations Technology - Review Notes
Operations Technology Chapter from Chase Aquilano Jacobs Book



----------------------

Subjects covered in the second term

1)Organisational Behaviour

2)SCM

3)Quality Engineering and management

4)Information system and Artificial Intelligence

5)Work system design - Productivity Engineering and Management

6)Managerial Accounting

 

Subjects in the current quarter  

1)Technology and Innovation Management

2)Manufacturing Strategy

3)Sustainable development for business

4)Manufacturing system design

5)Manufacturing planning and control
-----------------------------------------------

VP/EVP - Manufacturing Strategy 

Posted on 20 November 2020


Job Description 

- Control fixed cost, WIP and EM inventories within budget and norms respectively

- Evaluate improvement initiatives, cost-benefit and CAPEX prepared by improvement teams and recommend to Co | Bu for implementation

- Facilitate in achieving production as per quality specification against budget

- Monitor efficiencies of key products in coordination with production and technology team

- Evaluate new technologies | new facilities identified by teams and give recommendations to Co | Bu

- Evaluate implementation of improvement projects and track their performance

- Achieve compliance to statutory and EHS norms

- Prepare manufacturing strategy and implement 'best manufacturing practices'

- Perform the role of people manager

- Create culture to achieve 'first time right' quality as per specification

- Prepare, review and ensure adherence to Co | Bu | Fu | Dept policies and SOPs (as applicable)

- Encourage optimum use of ERP system

- Facilitate engineering assistance to new product | process development and new project implementation

https://www.iimjobs.com/j/vp-evp-manufacturing-strategy-25-30-yrs-864151.html

-----------------

Leong and Ward (1995) developed six Ps of MS by relating content and process to MS formation and argued that each of the six P provide a unique window into MS. Three of the views, planning, proactiveness and performance measure describe the process of MS, and other three views, programmes of improvement, portfolio of manufacturing capabilities and pattern of action represent MS content. These six Ps need to be sequenced and integrated for a successful MS.

Extending Canvas of Manufacturing Strategy: 8Ps Model  Available on Research Gate



The Six Ps of Manufacturing Strategy,  International Journal of Operations & Production Management, 15(12), 32–45


 Author
Barnes, D Chatha, K.A. & Butt, I. Dangayach,GS &Deshmukh,SG and many others
Title

The complexities of the manufacturing strategy formation process in practice

Themes of study in manufacturing strategy literature
Structuring manufacturing strategy
Manufacturing strategy - literature review and some issues
New production models: a strategic view
Performance measurement systems, competitive priorities, and advanced manufacturing
technology - some evidence from the aeronautical sector
Resource-based competition and the new operations strategy
The limited effect of EU emissions trading on corporate climate strategies: comparison of a Swedish and a Norwegian pulp and paper company
Manufacturing and business performance in small and medium-sized enterprises of the textile and automotive supply industry
Metrics and performancemeasurement in operations management: dealing with the metrics maze
A comparative analysis of manufacturing practices of small vs large west Michigan organizations
Simultaneous effects of functional involvement and improvement programs on manufacturing and financial performance in Chinese firms
Linking order winning and external supply chain integration strategies

Journal/Conference

International journal of operations & production management


 



Rusjan, B Swamidass ,PM;
Darlow,N & Baines,
TWu, BWu, BWu, B; Kay,JM; Looks, V& Bennett, MZhan, Y


Model for manufacturing strategic decision making Evolving forms of manufacturing strategy development - evidence and implications

Strategy analysis and system design within an overall framework of manufacturing system management

A unified framework of manufacturing systems design 
The design of business processes within manufacturing systems management

An empirical model in industrial competitiveness analysis

International journal of operations and production management


Suggestions from Practitioners


Sustainability and circular economy, by far the most challenging and needed aspect of any supply chain in the future.

The change from sequential SCM to interconnected, Digital Supply Network

Demand driven process (TPS) enabled by Digital

The role of Technology, and the principles of future technology: universal, friendly, connected, intelligent, adaptive, predictive, modular, flexible...

Partnerships

Resilience
This is an excellent book
Mr. Paganini.

I have to add Mr. Sumit's guidance.


Manufacturing Strategy Books


2013
https://books.google.co.in/books?id=1YFKAAAAQBAJ

2012

Chapter
https://books.google.co.in/books?id=cgqr0BmLhAYC&pg=PT17#v=onepage&q&f=false

Book
https://books.google.co.in/books?id=cgqr0BmLhAYC

Japanese Workplaces
https://books.google.co.in/books?id=NKfvTLAvuNMC

2010
Biopharmaceuticals
https://books.google.co.in/books?id=gNUltOoceOQC

2009

Production Development
https://books.google.co.in/books?id=dcnNBE6uW-UC

2000

Terry Hill
https://books.google.co.in/books?id=SjpdDwAAQBAJ


1990
https://books.google.co.in/books?id=Q8DtCAAAQBAJ


Updated on  29.6.2023,  11 Feb 2022,   17 May 2021
Pub 26 Feb 2021

June 27, 2023

Nigel Slack et al. Operations Management - 9th Edition - Book Information

 


https://www.pearson.com/uk/educators/higher-education-educators/program/Slack-Operations-Management-9th-Edition/PGM2514129.html


Part One – Directing the operation

1. Operations management

2. Operations performance

3. Operations strategy

4. Product and service innovation

5. The structure and scope of operations



Part Two – Designing the operation


6. Process design

7. Layout and flow

8. Process technology

9. People in operations



Part Three – Deliver

10. Planning and control

11. Capacity management

12. Supply chain management

13. Inventory management

14. Planning and control systems

15. Lean operations



Part Four – Development

16. Operations improvement

17. Quality management

18. Managing risk and recovery

19. Project management


https://www.pearson.com/uk/educators/higher-education-educators/program/Slack-Operations-Management-8th-Edition/PGM1094158.html?tab=contents





Ud. 28.6.2023

Pub. 10.5.2022

June 18, 2023

Arnoldo Hax - Delta Model of Customer Centric Strategy

 

Strategy is the most central issue in management. It has to do with defining the purpose of an organization, understanding the market in which it operates and the capabilities the firm possesses, and putting together a winning plan (the product and the segment of the market to serve).  The most dominant approaches to strategy making  are Michael Porter’s "Competitive Strategy" and the "Resource-Based View of the Firm," popularized by Gary Hamel and C.K. Prahalad. Arnoldo Hax argues that they define strategy as a way to achieve sustainable competitive advantage. This line of thinking could be extremely dangerous because it puts the competitor at the center and establishes success as a way of beating your competitors. 


The Delta Model  puts the customer at the center. By doing that it allows us  pursue a unique and differentiated customer value proposition. Many years of intense research at MIT, supported by an extensive consulting practice, have resulted in development of powerful new concepts and practical tools to guide organizational leaders into a completely different way of looking at strategy, including a new way of doing customer segmentation and examining the competencies of the firm, with an emphasis on using the extended enterprise as a primary way of serving the customer. This last concept means that we cannot play the game alone; that we need to establish a network among suppliers, the firm, the customers, and complementors – firms that are in the business of developing products and services that enhance our own offering to the customer. Illustrated through dozens of examples,  the Delta Model will help readers in all types of organizations break out of old patterns of behavior and develop effective strategy to capture adequate customer base to sustain the business/organization. 

Preview Google Book

https://books.google.co.in/books?id=ROSTnjmTjxQC   


Applying the Delta Model in Higher Education


Enrique R Suarez

If Educational Institutions are to achieve success in the marketplace, they must begin to think about their business strategy in new ways. Traditional competitive approaches that rely on product differentiation do not produce optimal results, nor do they take advantage of new sources of profitability that the connectivity of a networked economy offers. Too often, they focus the attention in the wrong place. To survive and prosper today, Educational Institutions must shift their attention from products to customers and create a business plan based on: •The innovative restructuring of your customer relationships •Segmenting your customers more creatively •Delivering a value proposition that places the customer at the center of your strategy

https://www.academia.edu/15611831/Applying_the_Delta_Model_in_Higher_Education


The Delta Model — discovering new sources of profitability in a networked economy


Arnoldo Hax

2001, European Management Journal

https://www.academia.edu/26014734/The_Delta_Model_discovering_new_sources_of_profitability_in_a_networked_economy



Prof. Arnoldo Hax is from industrial engineering.

https://news.mit.edu/2023/arnoldo-hax-dies-0531


https://corporatefinanceinstitute.com/resources/management/haxs-delta-model/



 

June 10, 2023

Artificial Intelligence - AI Solutions in Marketing

AI is additional machine based data processing support to marketers. Even data may be collected by AI based machines/cameras and voice recorders and thus provide additional help to marketers to understand reactions of consumers to various marketing stimuli. Hence marketers have to welcome AI and test its potential.



11.6.2023

Marketing’s AI revolution
By Abhiraj Ganguli, Editor at LinkedIn News
8 June 2023

The Impact of AI on Marketers: Thriving in a Transformed Landscape
Pragya Shree
May 29, 2023



https://www.linkedin.com/posts/abhijitpatil20_ai-digitalmarketing-marketing-activity-7071478271795695616-fUTo  

https://www.linkedin.com/posts/somtoochukwubenedictezioha_9-game-changing-ai-marketing-tools-in-2023-activity-7071810537600225280-vpNR 

https://www.linkedin.com/posts/ratheshpillai_aiinmarketing-digitaltransformation-brandpromotion-activity-7071867968816578560-16-G  

https://www.linkedin.com/posts/sindhubiswal_marketing-branding-activity-7065256188250120192-z6D0 



26.12.2019

Five AI Solutions Transforming B2B Marketing
February 13, 2019
Brian Kardon (@bkardon) is the chief marketing officer at Fuze.
https://sloanreview.mit.edu/article/five-ai-solutions-transforming-b2b-marketing/

Lead Scoring and Predictive Analytics
Automated Email Conversations
Customer Insights
Personalizing With Data
Content Creation


Co-author - Kambhampati Uma Priyanka


Browse  Online MBA Management Theory Handbook



Ud. 11.6.2023
Pub 26.12.2019

April 28, 2023

Three types of Compassionate Leadership - Dalai Lama

 

Buddhist tradition describes three styles of compassionate leadership: the trailblazer, who leads from the front, takes risks, and sets an example; the ferryman, who accompanies those in his care and shapes the ups and downs of the crossing; and the shepherd, who sees every one of his flock into safety before himself. Three styles, three approaches, but what they have in common is an all-encompassing concern for the welfare of those they lead. - Dalai Lama.


The Dalai Lama on Why Leaders Should Be Mindful, Selfless, and Compassionate

by The Dalai Lama with Rasmus Hougaard

HBR, February 20, 2019

https://hbr.org/2019/02/the-dalai-lama-on-why-leaders-should-be-mindful-selfless-and-compassionate










April 20, 2023

BloombergGPT - Generative AI Model in Financial Markets

 


March 30, 2023


Bloomberg today released a research paper detailing the development of BloombergGPTTM, a new large-scale generative artificial intelligence (AI) model. This large language model (LLM) has been specifically trained on a wide range of financial data to support a diverse set of natural language processing (NLP) tasks within the financial industry.

https://www.bloomberg.com/company/press/bloomberggpt-50-billion-parameter-llm-tuned-finance/



Original Paper

Review of the paper


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https://www.youtube.com/watch?v=3ZqJaL1jJN4
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