July 3, 2022

Product Industrial Engineering - Grenoble INP - Génie industriel, UGA

The Grenoble Institute of Technology is composed of

8 Grandes Ecoles specialised in different areas of Engineering and Management.


Grenoble INP - Génie industriel, UGA is the Industrial and Management Engineering School of the Institute.

https://genie-industriel.grenoble-inp.fr/en/about-us



 Product Industrial Engineering 1 - 3GMC0515

A+A-

Number of hours

Lectures : 3.0

Tutorials : 15.0

Laboratory works : 7.5

Projects : -

Internship : -

Written tests : 1.5

ECTS : 1.5 

Officials : Marie-Anne LE DAIN, Pierre CHEVRIER

Goals


• Carry out a piece of work in groups using a project-based approach (10 project teams with 12-13 students, each team member has a specific role to play within the project, use of project management tools...)


• Carry out an integrated, cross-sectional analysis in "industrial engineering" according to the following five approaches: Market approach, Product approach, Manufacturing Process approach, Production Management approach, Supply Chain approach.


Content


• From October to November: students organise themselves into 10 project teams and decide on the individual role of each team member. Students put forward a list of potential products and target companies to be contacted in the context of the particular project.


• From November to the end of March: descriptive, explanatory and prospective analysis of an existing product, chosen by the project teams and validated by the teaching staff. This analysis must include the five approaches, be based on bibliographic research as well as include interviews with professionals. A report must be written on this analysis.


• From April to May: after analysing the product, suggestions are to be made on how to improve the product. This piece of work will be presented orally in front of a panel of industrialists/business professionals and teaching staff.


• Tutorials (23hours). Instructions are given before each tutorial specifying the work to be carried out.


Two types of tutorials take place depending on the stage of the projects:


• Tutorial on 'the project' supervised by 2 tutors (staff members):

-Each project team chooses a project manager and a person responsible for managing data and documents.

-6 tutorials where students can talk with teachers about any difficulties encountered, the work carried out for the project and the progress of the project.

-2 tutorials to prepare for the oral presentation.


• Tutorial on 'approaches' supervised by 1 tutor (staff member):

-within each project team, students organise themselves into 5 "approach" groups and choose one person responsible for each approach.

-4 tutorials for sharing knowledge, providing information, helping out with methodology, providing assistance in developing an interview guide to follow when meeting industrialists in companies.



• 30 hours are also programmed in the timetable for general work on the project and visits to companies.


Tests

Evaluation from 1st exam period = the final project mark for each student is calculated on the following marks :


E1 = analysis approach based on documentary research (staff members)

E2 = oral presentation assessed by the panel (staff members and professionals)


Tutors will give students oral and written feedback about analysis approach and project reports. Feedback concerning the oral presentation will be given by the chairman of the panel.


No 2nd exam period except on jury decision


N1 = Final mark from 1st exam period

N2 = Final mark from 2nd exam period


N1 = 0,5*E1 + 0,5*E2

N2 = N1

Cette pondération est compatible avec une organisation des enseignements et des examens en distanciel

En cas d'évaluation à distance due à la crise sanitaire, E2 sera fait en visio conférence.


Calendar

The course exists in the following branches:


Curriculum - Engineer student Bachelor - Semester 5

see the course schedule for 2022-2023

Additional Information

Course ID : 3GMC0515

Course language(s): FR


https://genie-industriel.grenoble-inp.fr/en/studies/product-industrial-engineering-1-3gmc0515

https://genie-industriel.grenoble-inp.fr/en/studies/product-industrial-engineering-2-3gmc1115

https://genie-industriel.grenoble-inp.fr/en/studies/product-industrial-engineering-2-3guc1501


Full course list

https://genie-industriel.grenoble-inp.fr/en/studies/course-list





June 24, 2022

Meme Marketing

 


https://blog.hubspot.com/marketing/meme-examples

https://brandequity.economictimes.indiatimes.com/news/marketing/rise-of-meme-marketing-in-india/79809387

https://nealschaffer.com/meme-marketing/   - meme generator 

Practical Meme Marketing

https://imgflip.com/memegenerator/Change-My-Mind




Do it. It is Real Engineering. Industrial Engineering is Engineering Primarily.

Find 5 new engineering developments every day in elements related to facilities, products and processes in your organization and assess their use for industrial engineering. 

Best Practices in #IndustrialEngineering 

https://nraoiekc.blogspot.com/2022/06/do-it-it-is-real-engineering-industrial.html

292 hits in first 8 hours.  24.6.2022 7 pm to 3 am 25.6.2022.

550 hits by 4.30 pm on 25.6.2022

600 hits in the first 24 hours. For a blog post I consider 100 hits in the first 24 hours as good. I call it a trending post.

Post on the profile

https://www.linkedin.com/posts/narayana-rao-kvss-b608007_do-it-it-is-real-engineering-industrial-activity-6946084102445895680-Phq-

IISE community post

https://www.linkedin.com/feed/update/urn:li:activity:6946216164469420032

45,329 impressions - 325 likes - 4.7.2022

IE Network Community

https://www.linkedin.com/feed/update/urn:li:activity:6946084813086801920

22,809 impressions - 218 Likes - 4.7.2022



June 2, 2022

Business Horizons - Journal Information

 Business Horizons is the bimonthly journal of the Kelley School of Business, Indiana University. The editorial aim is to publish original articles of interest to business academicians and practitioners. Articles cover a wide range of topical areas within the general field of business, with emphasis on identifying important business issues or problems and recommending solutions that address these. Ideally, articles will prompt readers to think about business practice in new and innovative ways. Business Horizons fills a unique niche among business publications of its type by publishing articles that strike a balance between the practical and the academic. To this end, articles published in Business Horizons are grounded in scholarship, yet are presented in a readable, non-technical format such that the content is accessible to a wide business audience.

https://www.sciencedirect.com/journal/business-horizons/about/aims-and-scope


https://www.sciencedirect.com/journal/business-horizons/vol/65/issue/3

https://www.sciencedirect.com/journal/business-horizons/vol/65/issue/2

https://www.sciencedirect.com/journal/business-horizons/vol/65/issue/1


The open academic: Why and how business academics should use social media to be more ‘open’ and impactful

Ian P.McCarthy Marcel L.A.M.Bogers


The mission of Business Horizons is to publish research that practitioners can understand to help them change how they think and act. However, this mission remains an elusive ideal for many business school academics because they struggle to design and produce research capable of overcoming the “research-practice gap.” 


To help scholars address this gap, we explain why and how they should use social media to be more ‘open’ to connecting with, learning from, and working with academics and other stakeholders outside their field. We describe how social media can be used as a boundary-spanning technology to help bridge the research-practice gap. 

To do this, we present a process model of five research activities: networking, framing, investigating, disseminating, and assessing. 

Using research published in Business Horizons as an illustrative example, we describe how social media was used to make each activity more open. 

We present a framework of four social media enabled open academic approaches (connector, observer, promoter, and influencer) and outline some dos and don’ts for engaging in each approach. 

https://www.sciencedirect.com/science/article/abs/pii/S0007681322000453?via%3Dihub

May 31, 2022

Industrial Engineering - Introduction




Lesson 4. Pioneering Efforts of Taylor, Gilbreth and Emerson

Industrial Engineering in Toyota Motors – Production System (TPS)


______________

______________


Industrial Engineering - Introduction


There is a difference between industrial engineering and engineering management. Now both these programs are run by IE departments only in USA. IE is better described as engineering in response to industry data, economic theories, social science theories, and management requirements etc. Engineering has to be core of industrial engineering. It is done in response to industry generated data. Basic engineering is driven by scientific and technical development. Industrial engineering is response to industry data that is generated in using basic engineering output.  Cost data and human factor related data are two important data which find a significant role in industrial engineering. Work measurement and productivity measurement were developed within industrial engineering as useful measurements in industrial engineering design. Industrial engineering is very valuable. That is what Taiichi Ohno and Shigeo Shingo proved in Toyota after a period of IE successes in USA. Japanese practitioners of IE made significant contributions to industrial engineering.

Innovation is the daily activity of industrial engineers. They have to come out with redesigns and convince their colleagues as well as top managers to use them.  Ideas are to be identified or created  and their economic value has to be demonstrated. Solutions are to be implemented and customer satisfaction has to be ensured.

Industrial Engineering - Definitions



Industrial engineering directs the efficient conduct of manufacturing, construction, transportation, or even commercial enterprises of any undertaking, indeed in which human labor is directed to accomplishing any kind of work . Industrial engineering has drawn upon mechanical engineering, upon economics, sociology, psychology, philosophy, accountancy, to fuse from these older sciences a distinct body of science of its own . It is the inclusion of the economic and the human elements especially that differentiates industrial engineering from the older established branches of the profession (Going, 1911) [1].


“Industrial engineering is the engineering approach applied to all factors, including the human factor, involved in the production and distribution of products or services.” (Maynard, 1953) [2]


“Industrial engineering is the design of situations for the useful coordination of men, materials and machines in order to achieve desired results in an optimum manner. The unique characteristics of Industrial Engineering center about the consideration of the human factor as it is related to the technical aspects of a situation, and the integration of all factors that influence the overall situation.” (Lehrer, 1954) [3]

“Industrial engineering is concerned with the design, improvement, and installation of integrated systems of men, materials, and equipment. It draws upon specialized knowledge and skill in the mathematical, physical, and social sciences together with the principles and methods of engineering analysis and design, to specify, predict, and evaluate the results to be obtained from such systems.” (AIIE, 1955). [4]


"Industrial engineering may be defined as the art of utilizing scientific principles, psychological data, and physiological information for designing, improving, and integrating industrial, management, and human operating procedures." (Nadler, 1955) [5]


“Industrial engineering is that branch of engineering knowledge and practice which

1. Analyzes, measures, and improves the method of performing the tasks assigned to individuals,

2. Designs and installs better systems of integrating tasks assigned to a group,

3. Specifies, predicts, and evaluates the results obtained.

It does so by applying to materials, equipment and work specialized knowledge and skill in the mathematical and physical sciences and the principles and methods of engineering analysis and design. Since, however, work has to be carried out by people; engineering knowledge needs to be supplemented by knowledge derived from the biological and social sciences.” (Lyndall Urwick, 1963) [6]


"Industrial engineering is concerned with the design, improvement and installation of integrated systems of people, materials, information, equipment and energy. It draws upon specialized knowledge and skill in the mathematical, physical, and social sciences together with the principles and methods of engineering analysis and design, to specify, predict, and evaluate the results to be obtained from such systems." [7]

"Industrial engineering is an art for creating the most efficient system composed of people, matters, energy, and information, by which a specific goal in industrial, economic, or social activities will be achieved within predetermined probabilities and accuracy. The system may be for a small single work station, a group, a section, a department, an institution or for a whole business enterprise. It may be also be of a regional, national, international, or inter-planetary scope."(Sawada, 1977) [8]

“Industrial Engineering is Human Effort Engineering. It is an engineering discipline that deals with the design of human effort in all occupations: agricultural, manufacturing and service. The objectives of Industrial Engineering are optimization of productivity of work-systems and occupational comfort, health, safety and income of persons involved.” (Narayana Rao, 2006) [9]


"Industrial Engineering is Human Effort Engineering and System Efficiency Engineering. It is an engineering discipline that deals with the design of human effort and system efficiency in all occupations: agricultural, manufacturing and service. The objectives of Industrial Engineering are optimization of productivity of work-systems and occupational comfort, health, safety and income of persons involved."(Narayana Rao, 2009) [10]

Total Industrial Engineering is "a system of methods where the performance of labor is maximized by reducing Muri (unnatural operation), Mura (irregular operation) and Muda (non-value added operation), and then separating labor from machinery through the use of sensor techniques." (Yamashina)

( Source: http://wenku.baidu.com/view/a1cdf8ec4afe04a1b071de84.html)

"Industrial Engineering is Human Effort Engineering and System Efficiency Engineering. It is an engineering-based management staff-service discipline that deals with the design of human effort and system efficiency in all occupations: agricultural, manufacturing and service. The objectives of Industrial Engineering are optimization of productivity of work-systems and occupational comfort, health, safety and income of persons involved."(Narayana Rao, 2011) [Added to this knol (blog post) on 14.9.2011]

References

1. Going, Charles Buxton, Principles of Industrial Engineering, McGraw-Hill Book Company, New York, 1911, Pages 1,2,3

2. Maynard, H.B., “Industrial Engineering”, Encyclopedia Americana, Americana Corporation, Vol. 15, 1953

3. Lehrer, Robert N., “The Nature of Industrial Engineering,” The Journal of Industrial Engineering, vol.5, No.1, January 1954, Page 4

4. Maynard, H.B., Handbook of Industrial Engineering, 2nd Edition, McGraw Hill, New York, 1963.

5. Nadler, Gerald, Motion and Time Study", McGraw-Hill Book Company, Inc., New York, 1955

6. Urwick, Lyndall, F., “Development of Industrial Engineering”, Chapter 1 in Handbook of Industrial Engineering, H.B. Maynard (Ed.), 2nd Edition, McGraw Hill, New York, 1963.

7. http://www.iienet2.org/Details.aspx?id=282

8. Sawada, P.N., "A Concept of Industrial Engineering," International Journal of Production Research, Vol 15, No. 6, 1977, Pp. 511-22.
9. Narayana Rao, K.V.S.S., “Definition of Industrial Engineering: Suggested Modification.” Udyog Pragati, October-December 2006, Pp. 1-4.
10. Narayana Rao K.V.S.S., Industrial Engineering


Industrial Engineering and Supporting Science


Industrial engineering is based on science. It is based scientific theories developed by examining the work of machines and men in practical applications in delivering outputs using engineering processes.

Productivity Science - Principle of Industrial Engineering

Develop a science for each element of a man - machine system's work related to efficiency and productivity.

The productivity science developed is the foundation for industrial engineering in productivity engineering and productivity management phases.

Industrial Engineering is a Management Function



Industrial engineering (IE) discipline emerged out of the involvement of engineers in management of engineering departments. It is management function. Henry Towne in a 1886 paper, presented in ASME called for learning of economics, management, cost accounting and cost reduction by engineers. Frederick Taylor identified the short coming in the shop management that engineers really do not understand how operators are using machines or hand tools. It is not proper management of manufacturing activity. Taylor came with the theory that managers have to know how work is to be done by operators and must have the capability to train them. Managers have to specify standard operating procedures. Taylor used time study as the tool to identify the best practices or methods being used by operators (mechanic arts) at that point in time and based on them developed standard operating procedures for human effort that improved productivity. Along with it, Taylor developed theory of various machine work methods, conducted experiments and came out with improvements in machine work and thus increased man-machine system productivity. Gilbreth came with a different approach of developing micro motions used by operators to carry any activity. He developed optimal methods by removing certain non-value adding micro motions and specifying more optimal micro motions. Harrington Emerson, developed principles of efficiency for manufacturing organizations.

Within the management functions its present focus of industrial engineering is on the improvement of efficiency of products, processes and systems and  design of work done by operators.  

In certain companies, IE department was made a part of management services department which was appropriate. Management accounting, Management controls, Management audit, Industrial engineering and some more such similar functions can be organized under management services departments. Such a departmentation clearly recognizes that these sections or functions are functions of management assisting management in planning, organizing and directing resources. Productivity services department was also in existence in some companies. In the recent days, there was trend to start operational excellence departments and industrial engineers are being employed in them.

______________________

Explanation for the Words "Industrial" and "Engineering" in Industrial Engineering


Difference between Pure Engineering and  Industrial Engineering

Pure Engineering creates  technical products and processes that produce them, inspect them, operate them and service them.

Industrial Engineering is engaged in evaluation and further improvement of the technical products and processes created by the pure engineers so that at the price offered by the customers to buy a specified quantity of production, profit is made by the firm through resource use minimization and through further iterations over the life cycle of the product,  profit is further increased.

That is why Taiichi Ohno termed it Profit engineering

Target costing developed in Japan best explains the role of industrial engineering in new product introduction.

IE techniques are primarily used for improving technical processes and managerial processes of technical processes (planning, organizing, resourcing, executing and controlling of technical tasks and processes) for increasing productivity. All IE pioneers worked in engineering concerns. They improved technical processes as well as managerial methods and processes used to manage technical processes.

F.W. Taylor improved metal cutting processes, machines, and management of machine shop. He recommended functional management scheme for the machine shop.

Gilbreth improved bricklaying process by making changes in techniques. Then he proceeded to make fatigue studies to decide the speed at which workers can function without fatigue and also time.

As an augmented activity, IE is applied to business processes and managerial activities related to business processes. With the development of information technology, industrial engineers with focus on information technology have made significant contribution to business process improvement.

The emphasis on engineering tasks is the engineering component of industrial engineering. Emphasis on making products profitable is the explanation for the term "industrial". Technical products are made commercial products or industrial products by IEs by reducing their costs below the prices quoted by potential consumers and still further reducing the costs by eliminating wastes so that profit is maximized through increase in sales (due to lower prices) as well as reduction in unit costs.

The basis for reduction of costs is better explained by value engineering. A potential customer quotes a price for a new product by the services it provides to him and by comparison to the prices that he is paying for current equipment that he is using. So for reducing the costs of a proposed product to bring it in line with customer's quote, industrial engineers have to study the architecture of the current products being used by potential customers. They need to get ideas for redesigning the proposed product by understanding how the required functions are being provided by the existing products being currently used.  In investigating the product, the processes being used for producing them also come into investigation.

Productivity Engineering - Principle of Industrial Engineering

Industrial engineering is concerned with redesign of engineering systems with a view to improve their productivity. Industrial engineers analyze productivity of each  resource used in engineering systems and redesign as necessary to improve productivity.

It has to be ensured that the increase in productivity due to the use of low-cost materials, processes and increasing speed of machines and men, should not lead to any decrease in quality of the output.


1908 – The industrial engineering department at Penn State wa founded by Hugo Diemer, a pioneer in the field. James Gunn coined the term “industrial engineering” in 1900 to describe the fusion of the engineer who understands production costs, analyzes them and reduces them.  Diemer was named the first head of the department.
http://www.ime.psu.edu/department/history.aspx

The fusion created by Taylor, Gilbreth, Emerson, Diemer and Going is the efficiency improvement of engineering systems to make projects viable and prosperous.


Functions and Focus Areas of Industrial Engineering


Functions and focus areas are discussed in the following article and the lists are shown in pictures..

Functions and Focus Areas of Industrial Engineering






What is Industrial Engineering?

______________

______________

Narayana Rao


Principles of Industrial Engineering - Taylor - Narayana Rao

Presentation by Narayana Rao on 23 May 2017 at IISE 2017 Annual Conference - Pittsburgh

Professor Narayana Rao developed Principles of Industrial Engineering in July 2016 and presented them in two conferences. The detailed set of principles were presented in the 2017 IISE Annual Conference held in Pittsburgh, USA. The paper is included in the proceedings of the conference.
_______________


_______________
Narayana Rao


Basic Principles of Industrial Engineering - Narayana Rao

1. Develop science for each element of a man - machine system's work related to efficiency and productivity.
2. Engineer methods, processes and operations to use the laws related to the work of machines, man, materials and other resources.
3. Select or assign workmen based on predefined aptitudes for various types of man - machine work.
4. Train workmen, supervisors, and engineers in the new methods.
5. Incorporate suggestions of operators, supervisors and engineers in the methods redesign on a continuous basis.
6. Plan and manage productivity at system level.

(Principles developed by Narayana Rao based on principles of scientific management by F.W. Taylor on 4 July 2016.)

Detailed List of Principles - Presented at IISE 2017 Annual Conference at Pittsburgh on 23 May 2017.


1. Productivity science
2. Productivity engineering
3. Industrial Engineering is applicable to all branches of engineering
4. Principles of machine utilization economy to be developed for all resources used in engineering systems.
5. Industrial engineering optimization
6. Industrial engineering economics
7. Implementation team membership and leadership
8. Human effort engineering for increasing productivity
9. Principles of motion economy to be used in all IE studies in the area of human effort engineering
10. Operator comfort and health are to be taken care of.
11. Work measurement
12. Selection of operators
13. Training of operators, supervisors and engineers
14. Productivity training and education to all
15. Employee involvement in continuous improvement of processes and products for productivity improvement.
16. Productivity incentives
17. Hearty cooperation
18. Productivity Management
19. System level focus for productivity
20. Productivity measurement
21. Cost measurement

Levels of Industrial Engineering in an Organization

Industrial Engineering Strategy - Enterprise Level Industrial Engineering

Policy Decisions by Top Management: Starting and Expanding IE Department, Approval of Productivity Improvement Project Portfolio as part of Capital Budgeting of the Company, Approving Productivity Policy, Setting Productivity and Cost Reduction Goals. Setting Employee related comfort, health and safety goals. Incentive income policy making.

https://nraoiekc.blogspot.com/2014/11/industrial-engineering-strategy.html


Facilities Industrial Engineering

Facilities are used by processes. Facilities are common to processes. Taylor clearly mentioned in his "Piece Rates - Elementary Rate Fixing System" paper that he has to make modifications to all machines to increase productivity of his machine shop. Toyota even today carries out gradual improvements to the machines in the direction of autonomation. Machines are continuously improved. Period layout studies and readjustments are another example of facilities industrial engineering. 5S that demands upkeep of facilities is another example of facilities IE when it is implemented for the first time and proposed and initiated by the IE department. Thereafter it becomes the activity of operations management.

https://nraoiekc.blogspot.com/2020/05/facilities-industrial-engineering.html



Process Industrial Engineering - Process Machine Effort Industrial Engineering - Process Human Effort Industrial Engineering.

Process industrial engineering is the popular method of industrial engineering. But, the process chart method was promoted by Motion Study books. The machine effort industrial engineering, that is improvement of machine effort, that was done by Taylor primarily to increase productivity got neglected in the evolution of industrial engineering. It is a weakness to be corrected to make IE a strong discipline.

https://nraoiekc.blogspot.com/2021/11/process-industrial-engineering-process.html


Operation Industrial Engineering.

Process chart is a condensed version that show the entire process of producing a full product and the production of each part. The process chart is composed by symbols representing 5 operations. Operation - Inspection - Transport - Temporary Delay (WIP) - Permanent Storage (controlled store). Using process chart, the sequence of operations can be investigated and changed for more benefit. But each operation needs to be improved. It is termed simplification in process chart analysis. To do simplification information on each operation has to be collected in operation information sheets and they have to be analyzed in operation analysis sheets (Stegemerten and Maynard)

https://nraoiekc.blogspot.com/2013/11/approach-to-operation-analysis-as-step.html


Element Level Analysis in Industrial Engineering

Elements are in Operations - We can understand the term "element" from the subject "Design of Machine Elements". Each engineering product has elements. Similarly each operation, that is part of a process has elements. Some are related to machines and tools used in the process. Some are related to human operators. Some are related to working conditions. Some are related to the work being done. Taylor first named the productivity department as "Elementary Rate Fixing Department." It has to improve each and every element in task and determine the output possible for unit time in the work element. The time allowed for that element for a piece or batch is determined through these elementary standard times or allowed times.

More Detailed Articles on Industrial Engineering


Taylor's Industrial Engineering
https://nraoiekc.blogspot.com/2019/06/taylors-industrial-engineering.html

Taylor's Industrial Engineering in New Framework - Narayana Rao
https://nraoiekc.blogspot.com/2019/07/taylors-industrial-engineering-in-new.html

Industrial Engineering in Various Functions of a Business/Industrial Organization

Industrial engineering is primarily applied in engineering departments of organizations.  But as productivity is a relevant issues in other departments, application of industrial engineering is available in other departments also.

Product Design Industrial Engineering
http://nraoiekc.blogspot.com/2012/09/product-design-industrial-engineering.html

Maintenance System Industrial Engineering - Online Book
http://nraoiekc.blogspot.com/2012/09/maintenance-system-industrial.html

Information Systems Industrial Engineering - Online Book
http://nraoiekc.blogspot.com/2012/09/information-systems-industrial.html

Financial System Industrial Engineering - Online Book
http://nraoiekc.blogspot.com/2012/09/financial-system-industrial-engineering.html

Marketing System Industrial Engineering - Online Book
http://nraoiekc.blogspot.com/2012/09/marketing-system-industrial-engineering.html

Supply Chain Industrial Engineering - Online Book
http://nraoiekc.blogspot.com/2012/09/supply-chain-industrial-engineering.html

Manufacturing System Industrial Engineering - Online Book
http://nraoiekc.blogspot.com/2012/09/manufacturing-system-industrial.html

Total Cost Industrial Engineering - Industrial Engineering of Enterprise Cost
http://nraoiekc.blogspot.com/2012/09/total-cost-industrial-engineering.html

Quality System Industrial Engineering
http://nraoiekc.blogspot.com/2012/10/quality-system-industrial-engineering.html

Logistical Systems Industrial Engineering (Truck, Rail, Air and Ship Transport related Industrial Engineering) (Suggested B. Venkateswara Rao, FaceBook)
__________________




Attributes of Industrial Engineering 

Research Possibilities are there in relation to them.
Think of a sentence that links industrial engineering with each term.


#Activity #adjustment #advantage  #Adoption  #Agreement  #Aptitude #Arrangement
#Best #Big  #Better  #Bound #Benchmarking
#Comfort #care #communication #cooperation  #clear #concept #cost #costreduction #costing #costcontrol #Casestudy #Creativity
#Decision  #Development #Distribution  #Design #Decrease #Dance #Danger #Dream #Dignity #Demonstration #Desire
#Engine #Engineering #Employee #Employment #Effectiveness  #Efficiency  #Engagement #Excitement  #Excellence #Eager #eagerness #Extreme #Extrovert #Extroversion #Extension #Existence #Extra #Estimate
#Fatigue #Forecasting #Finance #Fitness  #Future
#Goal #Game  #Going  #Gain #Guess
#Hope #Heat #Harness #Hard #
#Increase  #Involve #Insure #Improve #Improvement

Top 100 Management Theory Articles of the blog

June First Week - IE Knowledge Revision

http://nraoiekc.blogspot.com/2016/05/june-first-week-ie-knowledge-revision.html


Industrial Engineering ONLINE Course

Online Handbook of Industrial Engineering

Updated  1 June 2022,  3 June 2021,  20 May 2020,  1 June 2019, 25 May 2019,   4 June 2017,  27 May 2016,  16 Dec 2011

Defining Marketing for the New Realities - Kotler - Keller - 15th Edition

 


Defining Marketing for the New Realities - Important Points


Skillful marketing is a never-ending pursuit.


What Is Marketing?

Marketing is about identifying and meeting human and social needs.


The American Marketing Association offers the following formal definition: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.


Marketing management "The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value."


Social definition: Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others.


The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available. - Peter Drucker.


Marketers market 10 main types of entities: goods, services, events, experiences, persons, places, properties, organizations, information, and ideas. 


A marketer is someone who seeks a response—attention, a purchase, a vote, a donation—from another party, called the prospect. If two parties are seeking to sell something to each other, we call them both marketers.


Needs, Wants, and Demands

Needs are the basic human requirements such as for air, food, water, clothing, and shelter. Humans also have strong needs for recreation, education, and entertainment. These needs become wants when directed to specific objects that might satisfy the need. Demands are wants for specific products backed by an ability to pay. Many people want a Mercedes; only a few can buy one.


A value proposition is a set of benefits that satisfy needs. The value proposition is made physical by an offering, which can be a combination of products, services, information, and experiences. A brand is an offering from a known source.


The buyer chooses the offerings he or she perceives to deliver the most value, the sum of the tangible and intangible benefits and costs. Value is an important and central marketing concept. It is primarily a combination of quality, service, and price.  Value perceptions increase with quality and service but decrease with price.


Kotler - Keller - Chernev - Marketing Management, 16th Edition - Book Information

 Marketing Management, 16th Edition

Philip Kotler, Northwestern University


Kevin Lane Keller, Dartmouth College


Alexander Chernev, Northwestern University


©2022 

|

Pearson


Table of Contents

PART I: FUNDAMENTALS OF MARKETING MANAGEMENT

1. Defining Marketing for the New Realities

2. Marketing Planning and Management


PART II: UNDERSTANDING THE MARKET

3. Analyzing Consumer Markets

4. Analyzing Business Markets

5. Conducting Marketing Research


PART III: DEVELOPING A WINNING MARKETING STRATEGY

6. Identifying Market Segments and Target Customers

7. Crafting a Customer Value Proposition and Positioning


PART IV: DESIGNING VALUE

8. Designing and Managing Products

9. Designing and Managing Services

10. Building Strong Brands

11. Managing Pricing and Sales Promotions


PART V: COMMUNICATING VALUE

12. Managing Marketing Communications

13. Designing an Integrated Marketing Campaign in the Digital Age

14. Personal Selling and Direct Marketing


PART VI: DELIVERING VALUE

15. Designing and Managing Distribution Channels

16. Managing Retailing


PART VII: MANAGING GROWTH

17. Driving Growth in Competitive Markets

18. Developing New Market Offerings

19. Building Customer Loyalty

20. Tapping into Global Markets

21. Socially Responsible Marketing


https://www.pearson.com/us/higher-education/program/Kotler-Revel-for-Marketing-Management-Access-Card-16th-Edition/PGM100003054015.html?tab=contents

May 26, 2022

Marketing Management Article Directory – KVSS Narayana Rao


Marketing Management Revision Article Directory - Based on Kotler and Keller's Book - Marketing Management




Marketing Concept - Kotler

Planning in the Marketing Process

Marketing Strategy - Marketing Process - Kotler's Description

Scanning of Environment for Marketing Ideas and Decisions
Revised Article: Scanning the Marketing Macroenvironment - Philip Kotler's Book Chapter Summary

Marketing Strategy - Differentiating and Positioning the Market Offering

Management of Marketing Department and Function

Determinants of Customer Satisfaction and Loyalty

Marketing Research and Market Demand Forecasting

Consumer Behavior

Analysis of Consumer Markets

Organizational Buying Processes and Buying Behavior

Market Segmentation and Selection of Target Segments

Branding Strategy and Brand Equity

Brand Positioning

Analyzing Competitors

Strategy of Market Leader

Marketing Strategies for Challenger Firms

Competitive Strategies for Followers and Nichers

Managing Product Lines and Brands

Marketing Strategy for New Industry Products

Marketing Management for Service Firms

Pricing Strategy and Tactics

Marketing Channel Management – Important Issues

Managing Wholesaling and Retailing Network

Marketing Logistics

Integrated Marketing Communication - Kotler and Keller Chapter Summary

Marketing Communication: Channels and Promotion Tools

Advertising

Sales Promotion

Marketing Public Relations

Sales Process and Sales Training

Direct Marketing

Online Marketing

Marketing and New Product Development

International and Global Marketing

Sales Force Management

Developing Enterprisewide or Company Wide Marketing Orientation

Management of Marketing Department and Function



Marketing Management Research - Propositions


Planned Revision schedule for marketing chapters is in February and March

Marketing Management, 16è Indian Edition co-authored by Philip Kotler, Kevin Lane Keller, Alexander Chernev, Jagdish Sheth N Sheth, & Shainesh G. 
The most anticipated book is finally dropping on 31st May' 2022.

Updated 27.5.2022,  4 Sep 2016,  28 Jan 2015, 7 June 2014, 4 December 2011


Papers from the Conference of Australia and Newzealand Marketing Academy Conference 2008 - Index and Full Papers
http://pandora.nla.gov.au/pan/25410/20101006-0008/www.anzmac2008.org/_Proceedings/Index.html