October 17, 2023

Digital Marketing - Introduction, Evolution, Trends and Bibliography


Doing digital marketing myself. I am trying share my Free EBook.

Bringing Clarity and Brand Names to IE Areas.

1. Industrial Engineering Strategy
2. Product  Industrial Engineering
3. Facilities Industrial Engineering
4. Process  Industrial Engineering

A New E-Book on Industrial Engineering by Narayana Rao incorporating published research papers.
INTRODUCTION TO MODERN INDUSTRIAL ENGINEERING. Very Popular.  FREE Download. 3075+ downloads so far.
.
From 2000 downloads, I succeeded with sending emails to my blog subscribers. Then LinkedIn contacts messages. Now I doing messaging to FB contacts - PGDIE Alumni.

2019

https://www.sas.com/en_us/insights/marketing/digital-marketing.html

https://www.facebook.com/business/learn/series/guide-to-digital-marketing-using-facebook?curriculum_id=1066271893760429

https://books.google.co.in/books/about/Digital_Marketing_Strategy.html?id=yO2ODwAAQBAJ

https://www.forbes.com/sites/forbesagencycouncil/2019/02/14/five-digital-marketing-trends-for-2019

2015


https://books.google.co.in/books/about/Digital_Marketing.html?id=hRvNDwAAQBAJ

Gartner World Digital Marketing Conference 2015 Presentation
http://www.gartner.com/imagesrv/marketing/misc/gml1-b4-gml1_b4_118_sarner_mcguire_os.pdf


https://www.accenture.com/_acnmedia/PDF-1/Accenture-and-Adobe-Unleashing-the-Power-Digital-Marketing.pdf

http://www.wipro.com/documents/mastering-the-digital-brand.pdf

https://www.infosys.com/digital/insights/Documents/digital-marketing.pdf

2012

Longitudinal Study of Digital Marketing Strategies Targeting Millennials
Journal of Consumer Marketing, Vol. 29, No. 2, (2012)
22 Pages Posted: 26 Oct 2016 Last revised: 23 Nov 2016
Katherine Taken Smith
Murray State University - College of Business
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2859146

https://www.atkearney.de/documents/856314/1214642/BIP_Digital_Marketing_Dont_Miss_the_Forest_for_the_Trees.pdf/8785e324-e319-4aa6-a9f6-9ea771915f2d


Training Programmes

http://executiveeducation.wharton.upenn.edu/for-individuals/all-programs/digital-marketing-strategies-for-the-digital-economy



India

https://www.worldmarketingcongress.org/images/50%20Most%20Influential%20Digital%20Marketing%20Leaders.pdf


Updated on  17.10.2023, 13 Feb 2020
16 March 2017

October 12, 2023

Search Quality Improvement

 2023


The Top 11 Search Engines, Ranked by Popularity

Download Now: Free SEO Starter Pack

Caroline Forsey

Caroline Forsey

Published: June 09, 2023

https://blog.hubspot.com/marketing/top-search-engines




Search Quality

Rater Guidelines:

An Overview

Download the full Search Quality Rater Program Guidelines

December 2022

https://services.google.com/fh/files/misc/hsw-sqrg.pdf


How our Quality Raters make Search results better

At Google, we’re always working on ways we can improve your Search experience.


We constantly experiment with ideas to improve the results you see. One of the ways we evaluate those experiments is by getting feedback from third-party Search Quality Raters. Quality Raters are spread out all over the world and are highly trained using our extensive guidelines. Their feedback helps us understand which changes make Search more useful.


https://support.google.com/websearch/answer/9281931?hl=en



https://www.searchenginejournal.com/google-eat/quality-raters-guidelines/


https://blog.google/products/search/overview-our-rater-guidelines-search/


Is Google Search Deteriorating? Measuring Google's Search Quality in 2022

Edwin Chen

Edwin Chen

Jan 10, 2022

https://www.surgehq.ai/blog/is-google-search-deteriorating-measuring-search-quality-in-2022