Browse Online MBA Management Theory Handbook
Introduction - Digital Marketing
Interactive Marketing - Philip Kotler's (Keller) Chapter Topic Summary
Philip Kotler on Digital Marketing
https://www.thinkwithgoogle.com/
Bibliography on Digital Marketing
20232019
https://www.sas.com/en_us/insights/marketing/digital-marketing.html
https://www.facebook.com/business/learn/series/guide-to-digital-marketing-using-facebook?curriculum_id=1066271893760429
https://books.google.co.in/books/about/Digital_Marketing_Strategy.html?id=yO2ODwAAQBAJ
https://www.forbes.com/sites/forbesagencycouncil/2019/02/14/five-digital-marketing-trends-for-2019
2015
https://books.google.co.in/books/about/Digital_Marketing.html?id=hRvNDwAAQBAJ
Gartner World Digital Marketing Conference 2015 Presentation
http://www.gartner.com/imagesrv/marketing/misc/gml1-b4-gml1_b4_118_sarner_mcguire_os.pdf
https://www.accenture.com/_acnmedia/PDF-1/Accenture-and-Adobe-Unleashing-the-Power-Digital-Marketing.pdf
http://www.wipro.com/documents/mastering-the-digital-brand.pdf
https://www.infosys.com/digital/insights/Documents/digital-marketing.pdf
2012
Longitudinal Study of Digital Marketing Strategies Targeting Millennials
Journal of Consumer Marketing, Vol. 29, No. 2, (2012)
22 Pages Posted: 26 Oct 2016 Last revised: 23 Nov 2016
Katherine Taken Smith
Murray State University - College of Business
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2859146
https://www.atkearney.de/documents/856314/1214642/BIP_Digital_Marketing_Dont_Miss_the_Forest_for_the_Trees.pdf/8785e324-e319-4aa6-a9f6-9ea771915f2d
Training Programmes
http://executiveeducation.wharton.upenn.edu/for-individuals/all-programs/digital-marketing-strategies-for-the-digital-economy
India
https://www.worldmarketingcongress.org/images/50%20Most%20Influential%20Digital%20Marketing%20Leaders.pdf
Updated on 17.10.2023, 13 Feb 2020
16 March 2017