Management Theory Articles - Directory

Management - Online Books

• Marketing Management - Online Book with Globally Popular Content
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• Principles of Management - Online Book with Globally Popular Content
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• Supply Chain Management - Online Book with Globally Popular Content

Popular Management Articles

•  Principles of Management
•  Marketing Concept - Kotler
•  Marketing Strategy - Differentiating and Positioning the Market Offering
•  Human Resource Management - Introduction - A Revision Article
•  Organizational Buying Processes and Buying Behavior

•  Marketing Communication: Channels and Promotion Tools
•  Marketing and New Product Development
•  Organization Behavior – History of Development of The Discipline
•  Role of Costing and Cost Accounting in the Organization 
•  Selling Process - 10 Steps

•  Engineering Economy or Engineering Economics: Economic Decision Making by Engineers
•  Managing Product Lines and Brands
•  Marketing Strategies for Challenger Firms
•  Market Segmentation and Selection of Target Segments
•  Organizational Behavior – Theoretical Frameworks

•  Communication: Importance and Definition
•  Groups - Group Dynamics
•  Theories of Leadership

Directory of  Articles,  Concepts and Subjects

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