Meme Marketing

 

https://blog.hubspot.com/marketing/meme-examples

https://brandequity.economictimes.indiatimes.com/news/marketing/rise-of-meme-marketing-in-india/79809387

https://nealschaffer.com/meme-marketing/   - meme generator 

Practical Meme Marketing

https://imgflip.com/memegenerator/Change-My-Mind

Do it. It is Real Engineering. Industrial Engineering is Engineering Primarily.

Find 5 new engineering developments every day in elements related to facilities, products and processes in your organization and assess their use for industrial engineering. 

Best Practices in #IndustrialEngineering 

https://nraoiekc.blogspot.com/2022/06/do-it-it-is-real-engineering-industrial.html

292 hits in first 8 hours.  24.6.2022 7 pm to 3 am 25.6.2022.

550 hits by 4.30 pm on 25.6.2022

600 hits in the first 24 hours. For a blog post I consider 100 hits in the first 24 hours as good. I call it a trending post.

Post on the profile

https://www.linkedin.com/posts/narayana-rao-kvss-b608007_do-it-it-is-real-engineering-industrial-activity-6946084102445895680-Phq-

IISE community post

https://www.linkedin.com/feed/update/urn:li:activity:6946216164469420032

45,329 impressions - 325 likes - 4.7.2022

IE Network Community

https://www.linkedin.com/feed/update/urn:li:activity:6946084813086801920

22,809 impressions - 218 Likes - 4.7.2022

Business Horizons - Journal Information

 Business Horizons is the bimonthly journal of the Kelley School of Business, Indiana University. The editorial aim is to publish original articles of interest to business academicians and practitioners. Articles cover a wide range of topical areas within the general field of business, with emphasis on identifying important business issues or problems and recommending solutions that address these. Ideally, articles will prompt readers to think about business practice in new and innovative ways. Business Horizons fills a unique niche among business publications of its type by publishing articles that strike a balance between the practical and the academic. To this end, articles published in Business Horizons are grounded in scholarship, yet are presented in a readable, non-technical format such that the content is accessible to a wide business audience.

https://www.sciencedirect.com/journal/business-horizons/about/aims-and-scope

https://www.sciencedirect.com/journal/business-horizons/vol/65/issue/3

https://www.sciencedirect.com/journal/business-horizons/vol/65/issue/2

https://www.sciencedirect.com/journal/business-horizons/vol/65/issue/1

The open academic: Why and how business academics should use social media to be more ‘open’ and impactful

Ian P.McCarthy Marcel L.A.M.Bogers

The mission of Business Horizons is to publish research that practitioners can understand to help them change how they think and act. However, this mission remains an elusive ideal for many business school academics because they struggle to design and produce research capable of overcoming the “research-practice gap.” 

To help scholars address this gap, we explain why and how they should use social media to be more ‘open’ to connecting with, learning from, and working with academics and other stakeholders outside their field. We describe how social media can be used as a boundary-spanning technology to help bridge the research-practice gap. 

To do this, we present a process model of five research activities: networking, framing, investigating, disseminating, and assessing. 

Using research published in Business Horizons as an illustrative example, we describe how social media was used to make each activity more open. 

We present a framework of four social media enabled open academic approaches (connector, observer, promoter, and influencer) and outline some dos and don’ts for engaging in each approach. 

https://www.sciencedirect.com/science/article/abs/pii/S0007681322000453?via%3Dihub