Marketing Management Revision Article Series
The marketing process consists of analyzing marketing opportunities, developing the marketing strategies, planning marketing programs, and managing the marketing effort. (Kotler)
Developing a marketing plan (interesting information is in the article)
http://canadabusiness.ca/managing-your-business/marketing-and-sales/marketing-basics/developing-a-marketing-plan/
Planned Revision schedule for marketing chapters is in February and March
Updated on 8 June 2017, 3 December 2011
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