Marketing Management Revision Article Series
Branding is a major issue in product strategy. Developing a brand that consumers demand from the retail stores requires a great deal of long-term investment spending, especially for advertising, promotion and packaging. Branding strategy is important for firms, as many firms with brands are able to retain market power even when they outsourced manufacturing to low cost competitors.
Brand and Branding - Concept definition
Planned Revision schedule for marketing chapters is in February and March
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ReplyDeleteBrand equity is the perception customers have of your products and services based on what they think of your brand. Apple, Google and Microsoft are all considered to have high brand equity.
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