May 25, 2013

Niche/Focus Competitive Strategy



Niche or focus competitive strategy is attention on a narrow piece of the total market. The narrow piece can be a small geographic area, specialized requirement in using a product, or a special product attribute combination that appeals to only a small segment. Local bakery is a good example of niche market position.  Automobile manufacturers catering to only sports cars is another example of niche strategy.

Niche market positions are attractive when:

The niche is big enough to provide a profitable business opportunity and growth.
The market leaders do not serve the niche and show no intention of serving it.
It is costly for multi-segment players to service the niche.
The industry has more niches

Differentiation Competitive Strategy



Differentiation strategies are attractive in product or service industries whenever buyers' needs and preferences are too diverse and therefore a standard product cannot satisfy the entire market. This gives opportunity for companies to study or research the market and find out a distinct set of buyer-desired product attributes into its product or service offering that are distinct from its rivals. Competitive advantage results once a sufficient number of buyers become strongly attached to the unique set of attributes offered by the company.

Successful differentiation allows the firm to:

charge a premium price
increase sales by making more persons aware of the product
increase sales by more frequent purchase by loyal customers


Differentiation through all Activities of Value Chain

Porter strongly stated that differentiation is not limited to the product alone or marketing and advertising activities. All value chain activities have the potential to provide differentiation benefits to the buyers.

Buyers have to perceive the differentiation features and benefits to pay the premium. Hence the company has to make efforts to make the buyer aware of the differentiation features and benefits.

March 25, 2013

Aggregate Planning in the Supply Chain - Review Notes




Chapter Summary - Based on Chopra and Meindl's book, Supply Chain Management: Strategy, Planning, and Operation,  a comprehensive introduction on supply chain management.

In this chapter, the author only described the general nature of the aggregate planning problem and the details involved in aggregate planning are to be learned from books in production planning and control or operations planning and control.

Aggregate Planning



The objective of aggregate plan is to satisfy demand in a way that maximizes profit for the firm over the planning horizon. The time period for the aggregate planning  is not sufficient for building a new set of facilities to increase production to meet the increase in demand.  So in some periods, inventory may need to be accumulated.

 Aggregate planning is done for a given supply chain design. This means that capacity of the various facilities in the supply chain are constraints now. There may be scope to do multiple shifts or to stop using multiple shits by recruiting extra manpower or laying off them.  But demand has predictable or predicted variability for period to period in the planning horizon. Also there is a demand variation which cannot be predicted. Aggregate plan is made to get maximize profit from the estimated demand and given supply chain constraints.


The definition of aggregate planning problem



Given the demand forecast for each period in the planning horizon, determine the production level, inventory level and the capacity level (to extent variation is possible like number of shifts, overtime etc.) for each period that maximizes the firm's profit over the planning horizon (Chopra and Meindl).

Data Required for Aggregate Planning



Demand forecast in units for each period in the planning horizon

Cost data:

Labor cost - for regular time and overtime

cost of subcontracting

cost of changing capacity by hiring and firing workforce

Cost of adding or reducing machine capacity

Inventory carrying cost or holding cost

Stockout or backlog cost or backfilling cost


Manhours and machine hours required per unit

Constraints

overtime

layoffs

capital available for inventory financing

stockouts

To get the cost data required for the decision making model, supply chain managers, production managers, and production planners have to design and develop systems in management accounting system to get the past data and have to get the help of executives involved in economic forecasting and various operating activities like purchasing/sub contracting, human resource management etc.


Aggregate Planning Strategies



1. Chase strategy: Capacity is the lever. Capacity is changed as per the demand. Capacity includes both machine capacity and man power capacity.

2. Workforce time flexibility based capacity strategy: Workforce works for more or less time depending on the demand. The machine capacity is not varied. Workforce size is also not varied but the working time is made flexible.

3. Level Strategy: Production levels are kept uniform and inventory is accumulated during slack periods and used during peak demand periods. In this case in some months excess production is there and it is carried as inventory and in some month, some orders will not be fulfilled. It can be used when inventory and backorder costs are relatively low.

Aggregate planning problems can be formulated as linear programming problems and solved. The book has given more explanation for the L.P. formulation of the problem. It also has material on using excel for solving the problem.

Some Suggestions for Effective Aggregate Planning:



Do sensitivity analysis and be flexible with aggregate plans.

Be ready to rerun the aggregate plan when conditions warrant.

As capacity utilization increases more attention is required on capacity planning.


References


Sunil Chopra and Peter Meindl, Supply Chain Management: Strategy, Planning and Operations, Prentice Hall, 2001.

Originally posted at
http://knol.google.com/k/narayana-rao/supply-chain-planning-aggregate-planning/2utb2lsm2k7a/1357#

Updated   29.3.2012, 23.1.2012

December 23, 2012

Management Theory Review - December



I am preparing Knowledge History Review sheet one for each calendar day. Collecting events in science, engineering, and management in it. Collecting also some interesting recent videos. I am also including two blog posts from this blog. Such inclusion should help revision of management knowledge by prompting some topics every day.



Knowledge History of The Day


December
December
December
December
December


December
December
December
December
December 10


December
December
December
December
December 15


December
December
Dember
Deceecmber
December 20


December
December
December
December
December


December 21
December 22
Science, Engineering and Management - History - 23 December
December 24
December 25

December 26

December 27
December 28
December 29
December 30

December 31


This Knowledge Management History series helps me also to do revision reading.






August 23, 2012

Management Theory and Practice - Bulletin Board - August 2012



24.8.2012

Usain Bolt explaining his mission success in London 2012 Olympics to IMD B-School people.
http://mgmtvideo.blogspot.com/2012/08/usain-bolt-sharing-secrets-of-his.html


The editors of MIT Sloan Management Review are pleased to announce the winners of this year’s Richard Beckhard Memorial Prize: Rob Cross, Peter Gray, Shirley Cunningham, Mark Showers and Robert J. Thomas for their Fall 2010 article “The Collaborative Organization: How to Make Employee Networks Really Work.” In the article, the authors discussed how the most effective organizations make smart use of employee networks to reduce costs, improve efficiency and spur innovation.
Article available for free access for some days.
http://sloanreview.mit.edu/the-magazine/2010-fall/52121/the-collaborative-organization-how-to-make-employee-networks-really-work/


23.8.2012

Social Media's Productivity Payoff
Your employees are active on Social media. Don't worry. The collaboration and communication facilitated by social media technologies help your knowledge workers to innovate and help your organization to grow
HBR Blog post by James Maryika, Michael Chui and Hugo Sarrazin, McKinsey & Co.
http://blogs.hbr.org/cs/2012/08/social_medias_productivity_pay.html