Agentic AI - AI Agents in Marketing and Sales

 

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When Shopping Agents Meet Marketing Agents: The Convergence Reshaping Commerce

Sandhya Ranganathan Iyer 

Associate Partner - AI & Analytics at IBM

December 19, 2025

https://www.linkedin.com/pulse/when-shopping-agents-meet-marketing-convergence-reshaping-iyer-kmqkc/

A detailed article

AI agents in marketing

Matthew Finio

Staff Writer

IBM Think

Amanda Downie

Staff Editor

IBM Think

https://www.ibm.com/think/topics/ai-agents-in-marketing

Prof. Marc Opresnik’s Marketing AI News – Everything You Must Know (Edition #45/2025)

20 Dec 2025

https://www.linkedin.com/pulse/prof-marc-opresniks-marketing-ai-news-everything-you-must-opresnik-rlone/

Agentic AI Is the Next Frontier in Autonomous Marketing

Marketers can apply the reasoning and decision-making capabilities of AI-powered agents to perform increasingly complex tasks

 Dec 10, 2024

https://deloitte.wsj.com/cmo/agentic-ai-is-the-next-frontier-in-autonomous-marketing-1d39e441

Agentic AI is no longer theory according to McKinsey study

Agentic AI is moving beyond hype with real impact in marketing and sales.

Patrecia Meliana

18 Nov 2025

https://www.contentgrip.com/ai-agents-mckinsey-report/

Kotler framework for how marketers can harness generative AI to drive transformation

🔹 Build tech-enabled capabilities

 🔹 Align with adaptive leadership

 🔹 Balance innovation with public trust

August 5, 2024

Can Artificial Intelligence Improve Marketing Decisions?

Philip Kotler

https://4pkotler.medium.com/august-5-2024-bb7e6c6f49e6

https://www.linkedin.com/posts/drhellman_august-5-2024-activity-7351737227736989696-aVvy/