Total Innovation Management - Introduction

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Total Innovation Management

Theory and Practice

https://doi.org/10.1142/12118 | July 2023

Pages: 528

By (author): Qingrui Xu (Zhejiang University, China)

https://www.worldscientific.com/worldscibooks/10.1142/12118#t=toc

The Technological and  Competitive environments of the new century require enterprises to implement total innovation 

Since the 1990s,  a tide of new scientific and technological revolutions featuring the universal application of IT technologies and the Internet has led to a fundamental reform of the environment for survival and development, operating objectives and models of enterprises. In the networking environment, the information interaction capability has been greatly improved, thus enabling information to break through space-time limitations and providing enterprises with good material and technical support for the implementation of total innovation management (TIM). 

It is embodied in the following aspects: Information can be distributed and transferred among different regions, functional departments and positions, and all employees within an organization, thus providing employees involved in research, development, production, manufacturing and management with information and relevant knowledge necessary for implementing total innovation.

Information can  also be sufficiently shared with external suppliers, consumers, partners and competitors at a lower cost, thus technically supporting the innovation based on rapid and continuous integration of internal and external resources of an enterprise, even its global resources.  With economic globalization and the vigorous development of e-business and networking transactions, the boundaries of enterprises become increasingly blurred. 

To remain 

competitive in the market, enterprises have to respond to the overall 

demands of consumers faster than their competitors, alter the existing 

innovation management modes, realize the synergy effects between 

technology and non-technology elements, and fully mobilize employees 

from all departments such as production, manufacturing, marketing 

and services to innovate whenever and wherever possible. Only in such 

a manner can enterprises improve the efficiency of developing new 

products, continuously expand their market shares and obtain great 

profits.

 In the framework of total innovation management, total-round innovation is the content, total-involvement innovation is the subject, and total space-time innovation is the form of realization.

As Rui-Min Zhang said, “the world is my human 

resources department, and the world is my research and development department”. Each of Haier's 

research and development centers is required to rely on the local advantages to carry out their own 

innovation, committed to research and development of industry-leading products

The business mode in the Internet era requires zero distance from users. The  “end to 

end”  distance has to be zero.  One end refers to internal employees, while the other end is users. For this reason, Haier puts forward the transformation from “customer” to “user”, there is similarity 

between two words, but the meanings are very different. Customers may only have one transaction 

with the enterprise, who are just the consumers of the product terminal, while users will participate 

in the design and experience of the product, and they become the designers, producers and 

consumers of the product. Haier attaches great importance to user innovation and puts forward the 

concepts such as “user stickiness”, “user multiplier”, etc., hoping to promote the improvement of 

Haier's innovation capability with the help of the wisdom of users. Among them, Haier's 

COSMOPlat is an intelligent manufacturing system focusing on user innovation and user value,.

Source - Haier Innovation path, Qingrui xu

Application of Total Innovation Management to Leverage Innovation Capabilities of Chinese Small & Medium Sized Enterprises 

Final Technical Report Submitted to International Development Research Centre (IDRC) by Research Center for Innovation and Development (RCID) - 135 pages

Date of Submission: March, 2010 Grant No.: 104044-001 

RCID (ZJU) Research Team #1: XU Qingrui (Project Leader), SHOU Y.Y. (Project Coordinator), WANG L.H. (Project Secretary), ZHANG J., REN Z.Q., ZHANG S.P., CHEN F., JIN L., DING X., LOU Y.Y. RCS&T (ZJU) Research Team:  CHEN Jin (Senior Researcher), LI Qing, YU X.Z., LI W.F., ZHANG Z.Y., ZHANG Y.T. SSI (Fuzhou University, FJU) Research Team:  ZHU Bin (Senior Researcher), GAO Qun, YANG Z.R. etc. IEDept (ZJU) Research Team:  GUO Bin (Senior Researcher), SHOU Y.Y., GUO J.J., YIN H.B., WU L.B., SUN Y., WANG J. RCID (ZJU) Research Team #2: ZHAO X.Q., LIU Jingjiang, ZHENG Gang, CHEN L.T., WANG L., LI W. T. 

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