INNOVATION MANAGEMENT AND NEW PRODUCT DEVELOPMENT
Paul Trott
https://www.pearson.com/en-gb/subject-catalog/p/innovation-management-and-new-product-development/P200000005632/9781292744957
Plan of the book
Part One Innovation management
Chapter 1 Innovation management: an introduction
Chapter 2 National systems of innovation and entrepreneurship
Chapter 3 Market adoption and technology diffusion
Chapter 4 Managing innovation within firms
Chapter 5 Operations and process innovation
Chapter 6 Managing intellectual property
Part Two Turning technology into business
Chapter 7 Managing organisational knowledge
Chapter 8 Strategic alliances and networks
Chapter 9 Management of research and development
Chapter 10 Managing R&D projects
Chapter 11 Open innovation and technology transfer
Part Three New product development
Chapter 12 Business models
Chapter 13 Product and brand strategy
Chapter 14 New product development
Chapter 15 New service innovation
Chapter 16 Market research and its influence on new product development
Chapter 17 Managing the new product development process
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