Unit 1.
Development of Management Subject. Theory of Management developed over a long a period of time with periodic quantum jumps in thinking.
Managing Product Lines and Brands http://nraomtr.blogspot.com/2011/12/managing-product-lines-and-brands.html
What are Operations and Operations Management?
Understanding the Supply Chain
Human Resource Management - Introduction
Unit 1 of the course introduces the reader to the subjects of principles and practices of management, product development and design, marketing management, operations management, supply chain management and human resource management.
Business or industry requires marketing to identify products having demand, product design and development expertise and effort to develop marketable products, operations management which produces the specified products as per market requirement, supply chain management for requires materials and services, and human resource management to recruit, train and employ people in various activities of the organization. Module 1 of the program contains the six subjects mentioned and the unit 1, introduces all the six subjects.
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