October 17, 2023

Digital Marketing - Introduction, Evolution, Trends and Bibliography


Doing digital marketing myself. I am trying share my Free EBook.

Bringing Clarity and Brand Names to IE Areas.

1. Industrial Engineering Strategy
2. Product  Industrial Engineering
3. Facilities Industrial Engineering
4. Process  Industrial Engineering

A New E-Book on Industrial Engineering by Narayana Rao incorporating published research papers.
INTRODUCTION TO MODERN INDUSTRIAL ENGINEERING. Very Popular.  FREE Download. 3075+ downloads so far.
.
From 2000 downloads, I succeeded with sending emails to my blog subscribers. Then LinkedIn contacts messages. Now I doing messaging to FB contacts - PGDIE Alumni.

2019

https://www.sas.com/en_us/insights/marketing/digital-marketing.html

https://www.facebook.com/business/learn/series/guide-to-digital-marketing-using-facebook?curriculum_id=1066271893760429

https://books.google.co.in/books/about/Digital_Marketing_Strategy.html?id=yO2ODwAAQBAJ

https://www.forbes.com/sites/forbesagencycouncil/2019/02/14/five-digital-marketing-trends-for-2019

2015


https://books.google.co.in/books/about/Digital_Marketing.html?id=hRvNDwAAQBAJ

Gartner World Digital Marketing Conference 2015 Presentation
http://www.gartner.com/imagesrv/marketing/misc/gml1-b4-gml1_b4_118_sarner_mcguire_os.pdf


https://www.accenture.com/_acnmedia/PDF-1/Accenture-and-Adobe-Unleashing-the-Power-Digital-Marketing.pdf

http://www.wipro.com/documents/mastering-the-digital-brand.pdf

https://www.infosys.com/digital/insights/Documents/digital-marketing.pdf

2012

Longitudinal Study of Digital Marketing Strategies Targeting Millennials
Journal of Consumer Marketing, Vol. 29, No. 2, (2012)
22 Pages Posted: 26 Oct 2016 Last revised: 23 Nov 2016
Katherine Taken Smith
Murray State University - College of Business
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2859146

https://www.atkearney.de/documents/856314/1214642/BIP_Digital_Marketing_Dont_Miss_the_Forest_for_the_Trees.pdf/8785e324-e319-4aa6-a9f6-9ea771915f2d


Training Programmes

http://executiveeducation.wharton.upenn.edu/for-individuals/all-programs/digital-marketing-strategies-for-the-digital-economy



India

https://www.worldmarketingcongress.org/images/50%20Most%20Influential%20Digital%20Marketing%20Leaders.pdf


Updated on  17.10.2023, 13 Feb 2020
16 March 2017

6 comments:

  1. I have read everything and its very useful to me.

    SAS Training in Chennai

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  2. This comment has been removed by the author.

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  3. Thanks for sharing such a nice blog. I am Digital Marketing Certified and I have Successfully managed over $300 million of total projects on time and budget consistently.
    -Fahim Moledina

    ReplyDelete