February 12, 2020

Digital Marketing - Introduction, Evolution, Trends and Bibliography


Introduction - Digital Marketing


Interactive Marketing - Philip Kotler's (Keller) Chapter Topic Summary

Philip Kotler on Digital Marketing


https://www.thinkwithgoogle.com/



Bibliography on Digital Marketing



2019

https://www.sas.com/en_us/insights/marketing/digital-marketing.html

https://www.facebook.com/business/learn/series/guide-to-digital-marketing-using-facebook?curriculum_id=1066271893760429

https://books.google.co.in/books/about/Digital_Marketing_Strategy.html?id=yO2ODwAAQBAJ

https://www.forbes.com/sites/forbesagencycouncil/2019/02/14/five-digital-marketing-trends-for-2019

2015


https://books.google.co.in/books/about/Digital_Marketing.html?id=hRvNDwAAQBAJ

Gartner World Digital Marketing Conference 2015 Presentation
http://www.gartner.com/imagesrv/marketing/misc/gml1-b4-gml1_b4_118_sarner_mcguire_os.pdf


https://www.accenture.com/_acnmedia/PDF-1/Accenture-and-Adobe-Unleashing-the-Power-Digital-Marketing.pdf

http://www.wipro.com/documents/mastering-the-digital-brand.pdf

https://www.infosys.com/digital/insights/Documents/digital-marketing.pdf

2012

Longitudinal Study of Digital Marketing Strategies Targeting Millennials
Journal of Consumer Marketing, Vol. 29, No. 2, (2012)
22 Pages Posted: 26 Oct 2016 Last revised: 23 Nov 2016
Katherine Taken Smith
Murray State University - College of Business
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2859146

https://www.atkearney.de/documents/856314/1214642/BIP_Digital_Marketing_Dont_Miss_the_Forest_for_the_Trees.pdf/8785e324-e319-4aa6-a9f6-9ea771915f2d


Training Programmes

http://executiveeducation.wharton.upenn.edu/for-individuals/all-programs/digital-marketing-strategies-for-the-digital-economy



India

https://www.worldmarketingcongress.org/images/50%20Most%20Influential%20Digital%20Marketing%20Leaders.pdf


Updated on 13 Feb 2020
16 March 2017

5 comments:

  1. I have read everything and its very useful to me.

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  3. Thanks for sharing such a nice blog. I am Digital Marketing Certified and I have Successfully managed over $300 million of total projects on time and budget consistently.
    -Fahim Moledina

    ReplyDelete