Business Horizons is the bimonthly journal of the Kelley School of Business, Indiana University. The editorial aim is to publish original articles of interest to business academicians and practitioners. Articles cover a wide range of topical areas within the general field of business, with emphasis on identifying important business issues or problems and recommending solutions that address these. Ideally, articles will prompt readers to think about business practice in new and innovative ways. Business Horizons fills a unique niche among business publications of its type by publishing articles that strike a balance between the practical and the academic. To this end, articles published in Business Horizons are grounded in scholarship, yet are presented in a readable, non-technical format such that the content is accessible to a wide business audience.
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https://www.sciencedirect.com/journal/business-horizons/vol/65/issue/3
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The open academic: Why and how business academics should use social media to be more ‘open’ and impactful
Ian P.McCarthy Marcel L.A.M.Bogers
The mission of Business Horizons is to publish research that practitioners can understand to help them change how they think and act. However, this mission remains an elusive ideal for many business school academics because they struggle to design and produce research capable of overcoming the “research-practice gap.”
To help scholars address this gap, we explain why and how they should use social media to be more ‘open’ to connecting with, learning from, and working with academics and other stakeholders outside their field. We describe how social media can be used as a boundary-spanning technology to help bridge the research-practice gap.
To do this, we present a process model of five research activities: networking, framing, investigating, disseminating, and assessing.
Using research published in Business Horizons as an illustrative example, we describe how social media was used to make each activity more open.
We present a framework of four social media enabled open academic approaches (connector, observer, promoter, and influencer) and outline some dos and don’ts for engaging in each approach.
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