Jan 24, 2020
Why And How To Increase Your Soft Power
Introduction to ‘Soft Power’
Brian Leggett is Emeritus Professor in the Department of Managing People in Organizations. His areas of interest include the use of persuasion (rhetoric) and dialectic in the management process; the practical application of persuasion and dialectic in management situations; and the connection between leadership and communication.
Joseph S. Nye, Jr., is former Assistant Secretary of Defense and Dean of Harvard University's John F. Kennedy School of Government. He is author of Soft Power: The Means to Success in World Politics.
Hard power is ability to give money for doing something or not doing something or to punish for doing something or not doing something.
Soft power is the emotional appeal. The doer does it willingly because he is attracted by the communication and behavior of the other person.
Many things in a large organization are outside the leader’s span of control. Your power is greater if you can get others to buy in to your values and vision
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Joseph Nye identifies the following components of soft power, hard power and smart power, a combination of the two.
1. Policy Vision - attractive to followers - effective (balance ideals & capabilities)
2. Communications - persuasive words, symbols, example - persuasive to near and distant followers
3. Emotional IQ - ability to manage relationships and “charisma” - emotional self-awareness and control
1. Organizational Capacity - manage reward and information systems - inner and outer circles (institutions & bureaucracies)
2. Political Skill (narrow) -ability to bully, buy and bargain - ability to build and maintain coalitions
1. Contextual IQ - understand evolving environment (broad political skills) - capitalize on trends (“create luck”) -adjust style to context and followers’ needs
References
http://www.hks.harvard.edu/netgov/files/talks/docs/11_06_06_seminar_Nye_HP_SP_Leadership.pdf
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Hard power is ability to give money for doing something or not doing something or to punish for doing something or not doing something.
Soft power is the emotional appeal. The doer does it willingly because he is attracted by the communication and behavior of the other person.
Many things in a large organization are outside the leader’s span of control. Your power is greater if you can get others to buy in to your values and vision
.
Joseph Nye identifies the following components of soft power, hard power and smart power, a combination of the two.
Soft Power ( inspirational)
1. Policy Vision - attractive to followers - effective (balance ideals & capabilities)
2. Communications - persuasive words, symbols, example - persuasive to near and distant followers
3. Emotional IQ - ability to manage relationships and “charisma” - emotional self-awareness and control
Hard Power (transactional)
1. Organizational Capacity - manage reward and information systems - inner and outer circles (institutions & bureaucracies)
2. Political Skill (narrow) -ability to bully, buy and bargain - ability to build and maintain coalitions
Smart Power (combined resources)
1. Contextual IQ - understand evolving environment (broad political skills) - capitalize on trends (“create luck”) -adjust style to context and followers’ needs
References
http://www.hks.harvard.edu/netgov/files/talks/docs/11_06_06_seminar_Nye_HP_SP_Leadership.pdf
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Originally published - http://knol.google.com/k/narayana-rao/soft-power-hard-power/2utb2lsm2k7a/541#
The Benefits of Soft Power
8.2.2004
https://hbswk.hbs.edu/archive/the-benefits-of-soft-power
HBR Article
https://hbr.org/2008/11/smart-power
Soft power crucial for leadership success
Post on: Sep 1, 2013
https://www.director.co.uk/16801-2-soft-power-crucial-business-performance/
https://www.atlantis-press.com/article/125924922.pdf
Updated on 3 July 2021
Published on 23 November 2011 - First day of starting this blog.
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