MBA - Core Subjects - Management Theory - Online Course Lecture Notes

 

Subjects Covered

Module 1

Principles of Management (120), Managerial skills (12), Quality Management (9)

Product management (2), Innovation Management (22)

Marketing Management (103), Service marketing and management (2), Selling skills (10)

Operations Management (99), Manufacturing management (30), Production planning and control (2), Maintenance (1)

Supply Chain Management (78)

Human resource management (32), Training (6)

Module 2

Business and managerial ethics (10), CSR (2)

Business Research Methods (3)

Economics (39), Engineering Economics (26), Managerial economics (11)

Financial Accounting (20), Cost accounting (25), Cost management,  (4)Management accounting (14)

Information technology and management (33), Knowledge management (5)

Organizational Behavior (86), Leadership (34)

Module 3

Strategic management (57)

Industrial Engineering (55), Productivity (6), Lean Management (18)

Project Management (20)

Business Mathematics, Operations Research, Statistics (4)

Financial Management (37), Mergers and Acquisitions (1)

Data Science-Machine Learning (4), Digital Transformation (26), Industry 4.0 (14)

Module 1

Principles of Management (120), Managerial skills (12), Quality Management (9)

Product management (2), Innovation Management (22)

Marketing Management (103), Service marketing and management (2), Selling skills (10)

Operations Management (99), Manufacturing management (30), Production planning and control (2), Maintenance (1)

Supply Chain Management (78)

Human resource management (32), Training (6)

Unit 1.

Development of Management Subject. Theory of Management developed over a long a period of time with periodic quantum jumps in thinking.

Managing Product Lines and Brands http://nraomtr.blogspot.com/2011/12/managing-product-lines-and-brands.html

The Marketing Concept Kotler 

What are Operations and Operations Management?

Understanding the Supply Chain

Human Resource Management - Introduction

Unit 2

Scientific Management/Shop Management - F.W. Taylor Introduction

Marketing Strategy for New Industry Products  http://nraomtr.blogspot.com/2011/12/marketing-strategy-for-new-industry.html

Marketing Strategy - Marketing Process - Kotler's Description

Operations Strategy and Competitiveness

http://nraomtr.blogspot.com/2011/12/for-company-to-be-considered-world.html

Supply Chain Strategy: Achieving Strategic Fit and Scope

http://nraomtr.blogspot.com/2011/12/supply-chain-performance-achieving.html

Work Analysis and Design - HRM Chapter

http://nraomtr.blogspot.com/2011/12/work-analysis-and-design-bernardin-hrm.html

Unit 3

Industrial Management and General Management - Henri Fayol, Management: Definition and Process, Process and Functions of Management -

Product Development - Introduction

Analysis of Consumer Markets

Unit 4
Importance of Human Relations in Management - Elton Mayo and Rothelisberger (Insights from Psychology)

Organization as a Social Group (Insights of Sociologists)

Unit 5

Mathematical Models and Their Optimization , Control of Variation in Inputs and Outputs (Insights from Statistics), Systems Approach in Management

Unit 7

Unit 6 & 7

Planning: A Management Process  

The Nature and Purpose of Planning - Review Notes
Objectives and Goals - Review Notes

Strategies, Policies, and Planning Premises - Review Notes
Business Firm and Society - The External Environment, Social Responsibility and Ethics - Review Notes

Decision Making - Review Notes  -
Summary - Principles of Planning

Business Conceptualization (Insights from Economics, Engineering Economics, Managerial Economics, Industrial Economics)
Peter Drucker - Business Organization - Economic Function - Social Responsibility

Unit 8 & 9

The Nature of Organizing - Review Notes
Departmentation in Organizations - Review Notes

Line-Staff Authority and Decentralization - Review Notes
Effective Organizing and Organizational Culture - Review Notes

Summary - Principles - Organizing

Unit 10& 11
Human Resource Management and Selection

Performance Appraisal and Career Strategy
Manager and Organization Development

Summary - Principles - Staffing
Resourcing; A Function of Management

Unit 12 & 13

Human Factors and Motivation
Leadership - Koontz and O'Donnell - Review Notes

Supervision - Introduction - Public Administration Point of View
Committees and Group Decision Making - Review Notes

Communication - Koontz and O'Donnell - Review Notes
Summary of Principles - Directing - Leading

Unit 14 & 15

The System and Process of Controlling - Review Notes
Control Techniques and Information Technology

Unit 15

Productivity Control
Overall Control and Preventive Control - Review Notes

Managerial Skills

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Scanning of Environment for Marketing Ideas and Decisions
http://nraomtr.blogspot.com/2011/11/scanning-of-environment-for-marketing.html
Marketing Strategy - Differentiating and Positioning the Market Offering http://nraomtr.blogspot.com/2011/11/marketing-strategy-differentiating-and.html



Management of Marketing Department and Function http://nraomtr.blogspot.com/2011/12/management-of-marketing-department-and.html
Marketing Research and Market Demand Forecasting: http://nraomtr.blogspot.com/2011/12/marketing-research-and-market-demand.html


Consumer Behavior http://nraomtr.blogspot.com/2011/12/consumer-behavior.html
Analysis of Consumer Markets  http://nraomtr.blogspot.com/2011/12/analysis-of-consumer-markets.html


Organizational Buying Processes and Buying Behavior:  http://nraomtr.blogspot.com/2011/12/organizational-buying-processes-and.html
Market Segmentation and Selection of Target Segments  http://nraomtr.blogspot.com/2011/12/market-segmentation-and-selection-of.html

Analyzing Competitors  http://nraomtr.blogspot.com/2011/12/analyzing-competitors.html
Strategy of Market Leader  http://nraomtr.blogspot.com/2011/12/strategy-of-market-leader.html



Marketing Strategies for Challenger Firms  http://nraomtr.blogspot.com/2011/12/marketing-strategies-for-challenger.html
Competitive Strategies for Followers and Nichers  http://nraomtr.blogspot.com/2011/12/competitive-strategies-for-followers.html








Marketing Management for Service Firms:  http://nraomtr.blogspot.com/2011/12/marketing-management-for-service-firms.html
Pricing Strategy and Tactics: http://nraomtr.blogspot.com/2011/12/pricing-strategy-and-tactics.html

Marketing Channel Management – Important Issues: http://nraomtr.blogspot.com/2011/12/marketing-channel-management-important.html
Managing Wholesaling and Retailing Network: http://nraomtr.blogspot.com/2011/12/managing-wholesaling-and-retailing.html

Marketing Communication: Channels and Promotion Tools: http://nraomtr.blogspot.com/2011/12/marketing-communication-channels-and.html
Advertising: http://nraomtr.blogspot.com/2011/12/advertising.html


Sales Promotion: http://nraomtr.blogspot.com/2011/12/sales-promotion.html
Marketing Public Relations:  http://nraomtr.blogspot.com/2011/12/marketing-public-relations.html


Sales Process and Sales Training: http://nraomtr.blogspot.com/2011/12/sales-process-and-sales-training.html
Direct Marketing: http://nraomtr.blogspot.com/2011/12/direct-marketing.html



Online Marketing: http://nraomtr.blogspot.com/2011/12/online-marketing.html
Marketing and New Product Development: http://nraomtr.blogspot.com/2011/12/marketing-and-new-product-development.html



International and Global Marketing: http://nraomtr.blogspot.com/2011/12/international-and-global-marketing.html
Sales Force Management: http://nraomtr.blogspot.com/2011/12/sales-force-management.html




Developing Enterprisewide or Company Wide Marketing Orientation: http://nraomtr.blogspot.com/2011/12/developing-enterprisewide-or-company.html

Management of Marketing Department and Function: http://nraomtr.blogspot.com/2011/12/management-of-marketing-department-and.html

Updated on 20 August 2021, 9.8.2021