Bhartiya Management - MMS - Elective Course - Syllabus - Prescribed Text Books - 2024-25

   Elective Course 4: Bhartiya Management

Course Credits: 2

Course Outcomes:

● CO1: Understand the management lessons from ancient Indian philosophy and texts

● CO2: Applying the contexts from Indian philosophy in management discussion

● CO3: Analysing the Indian philosophical approaches to Leadership, Sarvodaya, Satyagraha and Trusteeship

● CO4: Evaluating the impact of Indian philosophical approaches in management of self and life skills

● CO5: Formulate Bhartiya Management Thought for Management Decision making,

Leadership development

Unit / 

Module

Content CO 

Mapping

Hours 

Assigned

1 Bharatiya Management - Tenets & Relevance:

A. Tenets of Bharatiya Management : The synthesis of important dimensions of Indian Culture , Indian 

Philosophy & Management

B. Role & Relevance of Self-Management & Social development; Swami Vivekananda's Four Yoga 

(Bhakti, Karma, Jnana & Raja Yoga)

CO1, CO2 5

2 Human Values Enrichment & Dimensions of Good 

Governance: 

A. Human Values Enrichment: Significance of the Theory of the Purusarthas ( Dharma , Artha, Kama & 

Moksha)

B. Good Governance approach: Bhagvad Gita's approach on Lokasamgraha & Mahatma Gandhi's 

emphasis on Sarvodaya.

CO1, CO2, 

CO3

5

3 Management Lessons from Ancient Texts:

A. Management Insights from Mahabharata - Lessons of Strategic Management from Mahabharata & 

Bhagwat Gita

B. Management Lessons from Arthashastra

C. Management Lessons from Panchatantra

CO2, CO3, 

CO4

5

4 Leadership Lessons from Indian Philosophy: 

A. Philosophy of Yoga : Patanjali's Yoga

approach on Astanga Marga

B. Saptanga Model of Leadership: Reflections on

Kautilya's Arthashastra

C: Samkhya philosophy, ‘Guna’ concept of Indian 

Vedic philosophy

D: Rajarshi Leadership; Indian Philosophy and 

Servant Leadership

CO4, CO5 5

5

A. Focus on life Skills Management &

Significance of Indian scriptures

B. Indian Philosophy & context of Social Responsibility & Sustainable Development.

C. Trusteeship concept of Mahatma Gandhi

D. Practical Application of Indian Philosophical Principles in Business - Discussion on Case Studies

CO4, CO5 5

Text Books:

1. Management by Values, by Chakraborty S K

2. Values of Ethics for Organization: Theory and Practice,by Chakraborty S. K.

3. Rajarshi Leadership, by S.K. Chakraborty & Debangshu Chakraborty

Reference Books

1. Leadership & Motivation: Cultural Comparisons, by Debangashu Chakraborty, S.

K. Chakraborty

2. Spirituality in Management: Means or End?, by S.K. Chakraborty, Debangshu Chakraborty

3. Leadership and Power: Ethical Explorations, by S. K.Chakraborty, Pradip Bhattacharya

4. The Arthashastra - Kautilya (translation by L N Rangarajan), Penguin Books

5. Indian Models of Economy, Business and Management Paperback,

by Kanagasabapathi P, Third Edition, Prentice Hall India Learning Private Limited

6. Economic Sutra: Ancient Indian Antecedents to Economic Thought, by Satish Y Deodhar, Penguin Portfolio

Other Suggested Reading:

1. https://ebooks.inflibnet.ac.in/mgmtp05/chapter/indian-thought-and-management/

2. https://ebooks.inflibnet.ac.in/hrmp01/chapter/246/

3. https://egyankosh.ac.in/bitstream/123456789/92306/1/Unit-9.pdf

Vedic Management - Krishna Yajurveda Statements - Mantras

https://nraomtr.blogspot.com/2025/02/vedic-management-krishna-yajurveda.html

Vedic Business and People Management Related Statements in RigVeda - A Selection

https://nraomtr.blogspot.com/2021/12/vedic-business-and-people-management.html

Rig Veda and Functions of Management - Planning to Control

https://nraomtr.blogspot.com/2022/05/rig-veda-and-functions-of-management.html

Vedic Management - Management Related Statements in RigVeda - Areas of Management

https://nraomtr.blogspot.com/2021/10/vedic-management-management-related.html

MMS Curriculum

 

MMS 2024 - 2025  II Semester

Core Subject                                 Electives (Any 3)

Marketing Management              Legal & Tax Aspects of Business

Financial Management              Cost & Management Accounting

Operations Research               Business Environment

Business Research Methods         Ethos in Indian Management

Human Resource Management Corporate Social Responsibility

                                                         Analysis of Financial Statements

                                                         Entrepreneurship Management

                                                         Management Information System

                                                         Developing teams & Effective leadership

                                                         Intellectual Capital and Patenting

MMS 2024-2025 IV Semester

FINANCE SPECIALIZATION (CORE) FINANCE SPECIALIZATION (ELECTIVES) (Any One)

Project Management (UA)                    Commercial Banking

Final Project (300 Marks)                    Business Analytics

                                                                            Venture Capital and Private Equity

Science of Learning - Scientific Management Implications

 

https://www.deansforimpact.org /tools-and-resources/the-science-of-learning

Teaching the science of learning

Megan  SumerackiMegan Sumeracki

Cognitive Research: Principles and Implications

17 Pages

The science of learning has made a considerable contribution to our understanding of effective teaching and learning strategies. However, few instructors outside of the field are privy to this research. In this tutorial review, we focus on six specific cognitive strategies that have received robust support from decades of research: spaced practice, interleaving, retrieval practice, elaboration, concrete examples, and dual coding. We describe the basic research behind each strategy and relevant applied research, present examples of existing and suggested implementation, and make recommendations for further research that would broaden the reach of these strategies.

https://www.academia.edu/60912526/Teaching_the_science_of_learning

Educator Learning to Enact the Science of Learning and Development

Linda Darling-Hammond, Lisa Flook, Abby Schachner, and Steven Wojcikiewicz

in collaboration with Pamela Cantor and David Osher

File downloaded by me from eric

Myint Swe Khine · Issa M. Saleh

Editors

New Science of Learning

Cognition, Computers and Collaboration in Education

Book downloaded

POSITION PAPER

NATIONAL FOCUS GROUP

ON

TEACHING OF SCIENCE NCERT

First Edition

Mach 2006 Chaitra 1928

PD 5T BS

© National Council of Educational

Research and Training, 2006

Case Study Method - What do You Learn? How do You Learn?

 https://hbr.org/2021/12/what-the-case-study-method-really-teaches

Business Education

What the Case Study Method Really Teaches

by Nitin Nohria

December 21, 2021

Summary.   

It’s been 100 years since Harvard Business School began using the case study method. The case study method excels in instilling meta-skills in students. Prof. Nitin Norhia, of Harvard, specially highlighted the seven skills: preparation, discernment, bias recognition, judgement, collaboration, curiosity, and self-confidence.  

Alumni of Harvard, highlighted a personal quality or skill like “increased self-confidence” or “the ability to advocate for a point of view” or “knowing how to work closely with others to solve problems” due to case method.

Cases expose students to real business dilemmas and decisions. Cases teach students to size up business problems included in the case in the context of  the broader organizational, industry, and societal context.  Cases explain students how decision were made in the businesses  and ask them to induce theory from practice. The case method cultivates the capacity for critical analysis, judgment, decision-making, and action.

Meta-skills are a benefit of case study instruction. Educators define meta-skills as a group of long-lasting abilities that allow someone to learn new things more quickly. When parents encourage a child to learn to play a musical instrument,   the child derives the benefit from deliberate, consistent practice. This meta-skill is valuable for learning many other things beyond music.

In the same vein,  seven vital meta-skills students gain from the case method:

1. Preparation

The case method creates an environment for students to prepare. Students typically spend several hours reading, highlighting, and debating cases before class, sometimes alone and sometimes in groups. 

Learning to be prepared — to read materials in advance, prioritize, identify the key issues, and have an initial point of view — is a meta-skill that helps people succeed in a broad range of professions and work situations. We have all seen how the prepared person, who knows what they are talking about, can gain the trust and confidence of others in a business meeting. The habits of preparing for a case discussion can transform a student into that person.

2. Discernment

Many cases are long. A typical case may include history, industry background, a cast of characters, dialogue, financial statements, source documents, or other exhibits. Some material may be digressive or inessential. Cases have critical pieces of information that are missing.

The case method forces students to identify and focus on what’s essential, ignore the noise, skim when possible, and concentrate on what matters, meta-skills required for every busy executive confronted with the paradox of simultaneous information overload and information paucity. 

3. Bias Recognition

Students often have an initial reaction to a case stemming from their background or earlier work and life experiences. For instance, people who have worked in finance may be biased to view cases through a financial lens. However, effective general managers must understand and empathize with various stakeholders, and if someone has a natural tendency to favor one viewpoint over another, discussing dozens of cases will help reveal that bias. Armed with this self-understanding, students can correct that bias or learn to listen more carefully to classmates whose different viewpoints may help them see beyond their own biases.

Recognizing and correcting personal bias can be an invaluable meta-skill in business settings when leaders inevitably have to work with people from different functions, backgrounds, and perspectives.

4. Judgment

Cases put students into the role of the case protagonist and force them to make and defend a decision. The format leaves room for nuanced discussion. Teachers push students to choose an option, knowing full well that there is rarely one correct answer.

Indeed, most cases are meant to stimulate a discussion rather than highlight effective or ineffective management practice. Across the cases they study, students get feedback from their classmates and their teachers about when their decisions are more or less compelling. It enables them to develop the judgment of making decisions under uncertainty, communicating that decision to others, and gaining their buy-in — all essential leadership skills. Leaders earn respect for their judgment. It is something students in the case method get lots of practice honing.

5. Collaboration

It is better to make business decisions after extended give-and-take, debate, and deliberation. People get better at working collaboratively with practice. Discussing cases in small study groups, and then in the classroom, helps students practice the meta-skill of collaborating with others. Our alumni often say they came away from the case method with better skills to participate in meetings and lead them.

Orchestrating a good collaborative discussion is attempted in each case study. It is an art that students of the case method internalize and get better at when they get to lead discussions.

6. Curiosity

Cases expose students to lots of different situations and roles. Across cases, they get to assume the role of entrepreneur, investor, functional leader, or CEO, in a range of different industries and sectors. Each case offers an opportunity for students to see what resonates with them, what excites them, what bores them, which role they could imagine inhabiting in their careers.

Cases stimulate curiosity about the range of opportunities in the world and the many ways that students can make a difference as leaders. This curiosity serves them well throughout their lives. It makes them more agile, more adaptive, and more open to doing a wider range of things in their careers.

7. Self-Confidence

Students must inhabit roles during a case study that far outstrip their prior experience or capability, often as leaders of teams or entire organizations in unfamiliar settings. “What would you do if you were the case protagonist?” is the most common question in a case discussion. Even though they are imaginary and temporary, these “stretch” assignments increase students’ self-confidence that they can rise to the challenge.

Speaking up in front of 90 classmates feels troublesome at first, but students become more comfortable doing it over time. Knowing that they can hold their own in a highly curated group of competitive peers enhances student confidence. Often, alumni describe how discussing cases made them feel prepared for much bigger roles or challenges than they’d imagined they could handle before their MBA studies. Self-confidence is difficult to teach or coach, but the case study method seems to instill it in people.

Nitin Nohria is a professor at Harvard Business School and the chairman of Thrive Capital, a venture capital firm based in New York.

Universal Business School - PGDM Curriculum

 

Motivation to Learn in Education - Progress in Research

 

Motivation in education is a very lively field of research with a variety of new approaches proposed in recent days.  This includes:

1. a stronger inclusion of situational, social, and cultural characteristics in the explanatory context (Nolen, 2020), 

2. the use of findings from neuroscience to objectify assumptions about motivational processes (Hidi et al., 2019), 

3. the interaction of motivation and emotion in learning and performance (Pekrun & Marsh, 2022), 

4. the analysis of motivational profiles based on a person-centered approach (Linnenbrink-Garcia & Wormington, 2019), and

5.  the development of motivation interventions originating in sound theoretical approaches (Lazowski & Hulleman, 2016). 

https://link.springer.com/article/10.1007/s10648-023-09767-9

ICFAI University - MBA Programme Curriculum

 

https://www.ibshyderabad.org/mba-program.html

SHGM501 Business History

SL OP 502 Operations Management

SL GM 611 Business Strategy

Electives - 

Finance Area

Global Capital Markets

Security Analysis

Strategic Cost Management

Portfolio Management and Mutual Funds

OP IT Area

Supply Chain Management

Service Operations Management

Supply Chain Analytics

University Marketing

 

Management Theory Article

Marketing Management for Service Firms

Many foreign universities have marketing departments.

2022

7 Higher Education Marketing Ideas to Inspire You for 2022

https://www.ama.org/marketing-news/higher-education-marketing-ideas-for-2022/

Top 30 Higher Education Marketing Blogs and Websites

https://blog.feedspot.com/higher_education_marketing_blogs/

https://collegemarketinggroup.com/blog/the-best-print-and-digital-marketing-resource-for-universities/

https://collegemarketinggroup.com/blog/5-college-student-marketing-trends-to-know-in-2022/

https://collegemarketinggroup.com/universities/

Inbound marketing focuses on building brand awareness by pulling potential customers to the organization's website through keyword-driven blogs,  social media messages, and email marketing. 

Outbound marketing focuses on getting the message to potential customers through messages in  paid online channels and properties. From these messages customers may come to organization's website.

https://collegemarketinggroup.com/blog/announcing-the-launch-of-student-targeted-inbound-marketing-services/

Higher Education Marketing: A Panel Discussion Part II, Careers

https://www.higheredjobs.com/HigherEdCareers/interviews.cfm?ID=581

Part I.  https://www.higheredjobs.com/HigherEdCareers/interviews.cfm?ID=562

Enrollment Management

Art, Science, or the Job that Everyone's Job Depends On?

https://www.higheredjobs.com/HigherEdCareers/interviews.cfm?ID=190

2021

https://www.pushhere.com/blog/5-lessons-from-successful-university-marketing-campaigns/

https://www.mediacurrent.com/blog/5-digital-focus-areas-navigate-university-marketing-challenges/

https://www.wcupa.edu/_services/STU/dosa/univeristyMarketingResource.aspx

https://unibuddy.com/blog/student-to-student-marketing-5-questions/

2020

https://thebrandeducation.com/blog/how-to-allocate-university-marketing-budget/

https://www.universityworldnews.com/post.php?story=20200525092551396

https://slidesgo.com/theme/university-marketing-campaign

https://marcom.purdue.edu/about/   Purdue Marketing and Communications

https://www.oho.com/blog/higher-ed-digital-marketing-objectives-2020

2019

https://cliquestudios.com/higher-education-marketing-trends/

https://insights.digitalmediasolutions.com/articles/best-university-campaigns

https://www.marketing91.com/marketing-mix-oxford-university/

https://www.insidehighered.com/news/2019/10/08/how-marketing-helped-southern-new-hampshire-university-make-it-big-online

https://ink.library.smu.edu.sg/cases_coll_all/265/

2018

https://www.timeshighereducation.com/news/career-advice-how-run-university-marketing-campaign

https://www.hsutx.edu/about-hsu/leadership-administration/university-marketing/

https://www.redbrickresearch.com/2018/11/29/lessons-australian-approach-university-marketing/

https://www.uncfsu.edu/about-us/fsu-leadership/office-of-the-chancellor/communications-and-events/marketing

FSU Integrated Marketing

FSU takes an integrated approach to marketing to increase the overall visibility of the university and to enhance its reputation among both internal and external audiences for the purpose of increasing engagement.

Five Pillars of FSU’s Integrated University Marketing Plan

Branding

Recruitment Marketing

Event Marketing

Fundraising Marketing

Internal Communications

https://www.printtechofwpa.com/top-10-tips-for-promoting-your-university/

https://ums.group/

https://www.webfx.com/industries/education/colleges/

https://www.fullfabric.com/articles/how-universities-use-social-media-for-marketing

Marketing your university on social media: a content analysis

https://www.tandfonline.com/doi/abs/10.1080/08841241.2018.1442896

Integrity in higher education marketing and misleading claims in the university prospectus: what happened next…and is it enough?

John Bradley 

International Journal for Educational Integrity volume 14, Article number: 3 (2018)

https://edintegrity.biomedcentral.com/articles/10.1007/s40979-018-0026-9

2017

https://www.credohighered.com/blog/18-lessons-university-marketing-departments

https://bigwing.com/blog/ideas-give-higher-education-digital-marketing-campaign/

https://www.indstate.edu/university-marketing/brand-toolbox

https://weareclearhead.com/video-marketing-ideas/

2016

https://www.qs.com/3-rules-for-effective-university-marketing/

2012

https://research.utwente.nl/en/publications/higher-education-marketing-a-study-on-the-impact-of-social-media-

University Marketing - Books

How to Market a University: Building Value in a Competitive Environment

Teresa Flannery

JHU Press, 12-Jan-2021 - Education - 256 pages

At a time of declining public support, a shrinking pipeline of traditional college-bound students, and a steady rise in tuition and discount rates, higher education leaders have never been under more pressure. How can they ensure steady or growing enrollments while cultivating greater philanthropic support, increasing research funding, and diversifying revenue streams? In How to Market a University, Teresa M. Flannery argues that institutions can meet all of these goals by implementing strategic integrated marketing in ways that are consistent with academic culture and university values.

Flannery provides a road map for college leaders who want to learn how to build value—both in terms of revenue and reputation—by differentiating from competitors and developing personalized, supportive, and long-lasting relationships with stakeholders. Defining marketing while identifying its purposes in the context of higher education, Flannery draws on nonprofit marketing scholarship, the expertise of leading higher education marketing practitioners and administrators, and her own experiences over two decades at two different institutions. She teaches readers how to

• set up their marketing leadership for success

• find or build the necessary organizational capacity

• set a firm foundation through market research

• establish a differentiated value proposition and strong brand strategy

• encourage enterprise-wide integration of marketing and communications

• consider technical and resource requirements to succeed in digital marketing

• develop appropriate and rigorous measurement

• plan for appropriate investment

• anticipate and prepare for future trends

This practical guide reveals how to cultivate student, alumni, donor, and partner loyalty through strategic marketing. How to Market a University offers leaders and their CMOs the language, examples, and even questions they should discuss and answer in order to build or refine their marketing strategy.

https://books.google.co.in/books?id=sPsMEAAAQBAJ

Marketing University Outreach Programs

Ralph S Foster, William I Sauser, Donald Self

Routledge, 14-Jan-2014 - Business & Economics - 292 pages

Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians’ fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them.

Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being successfully used to extend the resources of a university to its community through programs of extension, public service, and continuing education. Although many existing models of the education process contain parallels to elements in a generic marketing process, education is not viewed as a consumer product. Even educators may not view themselves as marketers involved in a marketing process. This attitude can place barriers between understanding the marketing process and how it relates to education. Marketing University Outreach Programs helps educators overcome these potential barriers; it explains marketing as a comprehensive process using terminology and examples which university extension and education professionals will find familiar and understandable.

Application-oriented, it cites numerous examples of how the marketing process can be put to use immediately. Each chapter explores in-depth a separate segment of the marketing process involved in public university outreach programs:

issue-based versus discipline-based programs

program delivery and delivery technology

funding outreach programs

comprehensive promotional strategy

customer service

long-range planning

marketing research

information resources

future trends

model programs

This book is of value to the faculty of universities, specifically those in the disciplines with a mandate for professional renewal or recertification (engineering, medicine, education); faculty and professional staff in divisions of continuing education; program leadership in cooperative extension organizations (as well as those in other identifiable university extension units); and faculty affiliated with applied research centers. Members of professional associations focused on higher education outreach can also successfully apply these strategies.

https://books.google.co.in/books?id=DCqvAgAAQBAJ