November 16, 2023
Data Science - Bond Trading - Fixed Income Markets
Handbook of Artificial Intelligence and Big Data Applications in Investments - CFA
This book can be found at cfainstitute.org/ai-and-big-data
Download
Handbook of Artificial Intelligence and Big Data Applications in Investments https://rpc.cfainstitute.org/en/research/foundation/2023/ai-and-big-data-in-investments-handbook
AI Pioneers in Investment Management
https://www.cfainstitute.org/-/media/documents/survey/AI-Pioneers-in-Investment-Management.ashx
July 23, 2022
Analytics for Grocery Retail Sales
https://www.mckinsey.com/industries/retail/our-insights/pushing-granular-decisions-through-analytics-in-na
Personalized promotions through insights from analytics can be utilized by retailers. Retailers can operate the use cases at scale because technology has evolved, and customer touchpoints for data collection and communication (especially through e-grocery and loyalty apps) have increased in recent years. When done right, promotions can provide a substantial benefit of 4 to 8 percent sales increase and 2 to 3 percent net income and EBIT uplift.
July 9, 2022
What is Data Science? - Evolution of Data Science
By Paco Nathan posted Mon March 04, 2019
https://community.ibm.com/community/user/datascience/blogs/paco-nathan/2019/03/04/what-is-data-science
What is Data Science?
A popular 2012 tweet by Josh Wills:
Data Scientist (n.): Person who is better at statistics than any software engineer and better at software engineering than any statistician.
“We should seek out wholly new questions to be answered.”
“We need to tackle old problems in more realistic frameworks.”
“We should seek out unfamiliar summaries of observational material, and establish their useful properties.”
“And still more novelty can come from finding, and evading, still deeper lying constraints.”
In the books on visualizing data by Ed Tufte, references to Tukey show up throughout most all of books.
(25%) Multidisciplinary Investigations: data analysis collaborations in a collection of subject matter areas.
(20%) Models and Methods for Data: statistical models; methods of model building; methods of estimation and distribution based on probabilistic inference.
(15%) Computing with Data: hardware systems; software systems; computational algorithms.
(15%) Pedagogy: curriculum planning and approaches to teaching for elementary school, secondary school, college, graduate school, continuing education, and corporate training.
(5%) Tool Evaluation: surveys of tools in use in practice, surveys of perceived needs for new tools, and studies of the processes for developing new tools.
(20%) Theory: foundations of data science; general approaches to models and methods, to computing with data, to teaching, and to tool evaluation; mathematical investigations of models and methods, of computing with data, of teaching, and of evaluation.
The current heyday of data science began when some of these applications which required more data started to become tractable, reliable, and cost-effective (in that order).
“Early Amazon: Splitting the website”, Greg Linden, Amazon
“eBay Architecture”, Randy Shoup, eBay
“Inktomi’s Wild Ride”, Erik Brewer, Yahoo! Search (0:05:31 ff)
“Underneath the Covers at Google”, Jeff Dean, Google (0:06:54 ff)
However, after Q4 1997 the world of data changed, predictive analytics loomed large. Breiman described that sea change quite succinctly:
The main takeaway from this article:
Data Science - More explanations
What is Data Science?
In a 2009 McKinsey&Company article, Hal Varian, Google's chief economist and UC Berkeley professor of information sciences, business, and economics, predicted the importance of adapting to technology’s influence and reconfiguration of different industries. 2
“The ability to take data — to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it — that’s going to be a hugely important skill in the next decades.”
https://datascience.berkeley.edu/about/what-is-data-science/
Chapter 1. Introduction: What Is Data Science?
Doing Data Science by Rachel Schutt, Cathy O'Neil
https://www.oreilly.com/library/view/doing-data-science/9781449363871/ch01.html
Data Science vs. Big Data vs. Data Analytics
By Shivam Arora
Jan 4, 2019
https://www.simplilearn.com/data-science-vs-big-data-vs-data-analytics-article
Oracle Artificial Intelligence (AI)—What Is Data Science?
Earlier Articles
What is Data Science? - An Introduction to Data Science
Data Science - Online Study Notes and Video Courses - Free Also
Data Analytics and Data Mining - Difference Explained
Updated on 10.7.2022, 31 May 2019, 26 May 2019
July 19, 2021
Marketing - Analytics, AI, Data Science and Machine Learning
Browse Online MBA Management Theory Handbook
ABCD of Machine Learning for Marketing
Are you interested in learning how organizations are increasing sales using machine learning in an intuitive and fun way? Then this ten-part case study is for you. Enjoy learning!
Part 1: Marketing analytics and customer behavior and psychology for starters https://lnkd.in/bax6ZCf
Part 2: Return on marketing investment (ROMI) https://lnkd.in/fKUKput
Part 3: Exploratory data analysis to grow revenue https://lnkd.in/fRzT4D2
Part 4: Keep an eye on your customer's market basket https://lnkd.in/fibiC67
Part 5: Who will buy my product? Decision trees for starters https://lnkd.in/fXa2U_R
Part 6: Decision tree details https://lnkd.in/bNQtVRp
Part 7: Choose the best model to optimize sales https://lnkd.in/f2AFPhg
Part 8: How machines decide? Artificial neural networks for starters https://lnkd.in/f2AFPhg
Part 9: But tell me how much money I will earn by sales? Regression for starters https://lnkd.in/fcGHQbH
Part 10: Aha! Time to grow sales. https://lnkd.in/b5AYrzR
Information identified in Linkedin Community of IITBombay.
Marketing Analytics - E-Book - McKinsey
117 pages 2015 Bookhttps://www.mckinsey.com/~/media/McKinsey/Business%20Functions/Marketing%20and%20Sales/Our%20Insights/EBook%20Big%20data%20analytics%20and%20the%20future%20of%20marketing%20sales/Big-Data-eBook.ashx
Marketing Analytics: What it is and why it matters
Marketing Analytics Solutions from SAS
SAS® Marketing AutomationGet more campaigns out the door in an automated, trackable and highly repeatable fashion.
Customer Intelligence 360
Infuse your marketing decisions with unprecedented customer insights, and create relevant, satisfying, valued customer experiences.
SAS® Marketing Optimization
Make the most of each customer contact by determining how business variables will affect outcomes.
https://www.sas.com/en_us/insights/marketing/marketing-analytics.html
Using marketing analytics to drive superior growth
June 2014https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/using-marketing-analytics-to-drive-superior-growth
Book: Marketing Analytics: Strategic Models and Metrics
Stephan Sorger
CreateSpace Independent Publishing Platform, 31-Jan-2013 - Business & Economics - 488 pages
Chapter 1. Introduction - Introduction to marketing analytics
Chapter 2. Market Insight - Market sizing and trend analysis
Chapter 3. Market Segmentation - Segment identification, analysis, and strategy
Chapter 4. Competitive Analysis - Competitor identification, analysis, and strategy
Chapter 5. Business Strategy - Analytics-based strategy selection
Chapter 6. Business Operations - Forecasting, predictive analytics, and data mining
Chapter 7. Product and Service Analytics - Conjoint analysis and product/service metrics
Chapter 8. Price Analytics - Pricing techniques and assessment
Chapter 9. Distribution Analytics - Analytics-based channel evaluation and selection
Chapter 10. Promotion Analytics - Promotion budget estimation and allocation
Chapter 11. Sales Analytics - Metrics for sales, profitability, and support
Chapter 12. Analytics in Action - Pivot tables and data-driven presentations
Interview with Stephan Sorger
https://www.regalix.com/insights/future-business-age-marketing-analytics/
http://www.stephansorger.com/blog.html
https://voices.berkeley.edu/business/unlocking-marketing-data-analytics
Marketing Analytics - Google Books
Data Science for Marketing Analytics: Achieve your marketing goals
https://books.google.co.in/books?id=s86PDwAAQBAJ
Tommy Blanchard, Debasish Behera, Pranshu Bhatnagar - 2019 - Preview
What you will learn Analyze and visualize data in Python using pandas and Matplotlib Study clustering techniques, such as hierarchical and k-means clustering Create customer segments based on manipulated data Predict customer lifetime value etc.
Digital Marketing Analytics: Making Sense of Consumer Data
https://books.google.co.in/books?isbn=0134998650
Chuck Hemann, Ken Burbary - 2018 - Preview -
Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you.
Marketing Analytics: A Practical Guide ..
https://books.google.co.in/books?isbn=0749482176
Mike Grigsby - 2018 - Preview -
Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.
Marketing Analytics: A Practical Guide to Improving Consumer
https://books.google.co.in/books?isbn=0749482176
Mike Grigsby - 2018 - Preview -
'With its focus on practicality, this book is an invaluable toolkit of frameworks to drive consumer-centric analytics initiatives across marketing organizations.
Handbook of Marketing Analytics: Methods and Applications
https://books.google.co.in/books?isbn=1784716758
Natalie Mizik, Dominique M. Hanssens - 2018 - Preview -
The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications.
Predictive Analytics for Marketers: Using Data Mining
https://books.google.co.in/books?isbn=0749479949
Barry Leventhal - 2018 - Preview -
Including comprehensive coverage of an array of predictive analytic tools and techniques, this book enables readers to harness patterns from past data, to make accurate and useful predictions that can be converted to business success.
Mastering Market Analytics: Business Metrics – Practice and Application
https://books.google.co.in/books?isbn=1787148351
Robert Kozielski - 2017 - Preview -
In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to ...
New Methods of Market Research and Analysis
https://books.google.co.in/books?isbn=1786432692
G. Scott Erickson - 2017 - Preview -
This book can be used as a supplement to a traditional marketing research text or on its own.
Digital Analytics for Marketing
https://books.google.co.in/books?isbn=1317278437
Marshall Sponder, Gohar F. Khan - 2017 - Preview -
This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy.
Handbook of Marketing Decision Models
https://books.google.co.in/books?isbn=3319569414
Berend Wierenga, Ralf van der Lans - 2017 - Preview -
The Second Edition of this book presents the state of the art in this important field.
Principles of Marketing Engineering and Analytics, 3rd Edition
https://books.google.co.in/books?isbn=098576483X
Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn - 2017 - Preview
We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering.
Marketing at the Confluence between Entertainment and Analytics
https://books.google.co.in/books?isbn=331947331X
Patricia Rossi - 2017 - Preview
This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France.
Marketing Strategy: Based on First Principles and Data Analytics
https://books.google.co.in/books?isbn=1137526246
Robert W. Palmatier, Shrihari Sridhar - 2017 - Preview -
A brand new textbook with an innovative and exciting approach to marketing strategy.
Updated on 19 July 2021, 5 June 2019, 1 June 2019
September 9, 2019
Manufacturing and Manufacturing Management Analytics - Introduction and Bibliography
Manufacturing Analytics for problem-solving processes in production
Maximilian Meister et al.Procedia CIRP
Volume 81, 2019, Pages 1-6
Open Access Article
https://www.sciencedirect.com/science/article/pii/S2212827119303051
4 September 2019
Making Sensors Bug Proof - Ford
https://www.cnet.com/roadshow/news/ford-self-driving-car-sensor-maintenance/
AI-powered analytics for Manufacturing - Solutions for Manufacturing
while there is significant value in the data Manufacturing companies produce, both structured and unstructured, too little of it is being analyzed.
To turn this information into better, smarter, and faster decision making, manufacturers must be able to fully exploit the mountains of data they produce. Through AI and analytics, companies can increase operational productivity, gain a competitive advantage and develop new business opportunities.
OpenText AI and Analytics
Using OpenText™ Magellan™ Analytics Suite and OpenText™ Magellan™, the AI-powered machine learning platform, Manufacturing companies can apply predictive algorithms to big data from both internal and external sources to generate accurate predictions and make better decisions.
https://www.opentext.com/products-and-solutions/products/ai-and-analytics/analytics-manufacturing
2 July 2019
Armed With Analytics: Manufacturing as a Martial Art
https://www.industryweek.com/leadership/armed-analytics-manufacturing-martial-art
June 2019
Manufacturing Analytics: Colgate Palmolive Optimizes for Agility and Productivity
Manufacturing operations have to support growth and agility while continuing to excel at operational efficiency. Ann Tracy, VP Global EHS, Sustainability and Supply Chain Strategy Colgate-Palmolive
The key enablers for productivity in the manufacturing network have to be identified. Colgate has blended design and manufacturing analytics to accelerate the pace of decision making. The initiative has achieved scale and supports continuous improvement with user engagement and ownership.
https://www.gartner.com/en/conferences/emea/supply-chain-spain/speakers/case-study
1 Jan 2019
Benefits of Manufacturing Analytics
https://blog.aimultiple.com/manufacturing-analytics/
November 2018
How a German Manufacturing Company Set Up Its Analytics Lab
Niklas GobyTobias BrandtDirk NeumannThree years on, ZF Data Lab is a valuable addition to the company. ZF has been able to solve problems that had stumped the company’s engineers for years using ZF Data Lab Two examples were given in HBR article.
https://hbr.org/2018/11/how-a-german-manufacturing-company-set-up-its-analytics-lab
2 Oct 2018
Machine Manufacturing Analytics – Contributing to the Evolution of an Industry
SAP Machine Manufacturing Analytics visualizes a large set of real-time data through a newly designed interface, which allows engineers to adjust production processes as they are happening, and to make better predictions moving forward. Ultimately, SAP Machine Manufacturing Analytics helps design manufacturing processes and is scalable to monitor large cereal production in multiple locations.https://experience.sap.com/news/machine-manufacturing-analytics-contributing-to-the-evolution-of-an-industry/
August 17, 2019
Types of Data Scientists and Organizing Data Science and Analytics Department
To hire the right people for the right roles and organize the data science department, it’s important to distinguish between different types of data scientist.
One type of data scientist creates output for the decision makers to use in the form of product and strategy recommendations. They are decision scientists. The other creates output for using on machines like models, training data, and algorithms. They are modeling scientists.
Five key areas are required for data science operations. In small organizations, one person may do several of these things. In slightly bigger teams, each of these may be a role staffed by one or more individuals. In larger operations, each may be a team unto itself. These roles cover the creation, maintenance, and use of data.
Data infrastructure: data ingestion, availability, operations, access, and running environments to support workflows of data scientists. e.g. running a Hadoop cluster
Data engineering: determination of data schemas needed to support measurement and modeling needs, and data cleansing, aggregation, ETL, dataset management
Data quality and data governance: tools, processes, guidelines to ensure data is correct, gated and monitored, documented, standardized. This includes tools for data lineage and data security.
Data analytics engineering: analytics software libraries, productizing workflows, and analytic microservices.
Data-product product manager: creating products for internal customers to use within their workflow, to enable incorporation of measurements and outputs created by data scientists. Examples include: a portal to read out results of A/B tests, a failure analysis tool, or a dashboard that enables self serve data and root cause diagnosing of changes to metrics or model performance.
How to organize Data Science Department?
Source
The Kinds of Data Scientist
Yael Garten
HBR, NOVEMBER 2018
https://hbr.org/2018/11/the-kinds-of-data-scientist