Marketing Management Course - 15 Lessons

 

Marketing Management  - Based on Kotler and Keller's Book - Marketing Management




Marketing Concept - Kotler

Planning in the Marketing Process

Marketing Strategy - Marketing Process - Kotler's Description



Marketing Strategy - Differentiating and Positioning the Market Offering

Management of Marketing Department and Function

Determinants of Customer Satisfaction and Loyalty

Marketing Research and Market Demand Forecasting

Consumer Behavior

Analysis of Consumer Markets

Organizational Buying Processes and Buying Behavior

Market Segmentation and Selection of Target Segments

Analyzing Competitors

Brand Positioning -  Branding Strategy and Brand Equity


Managing Product Lines and Brands

Marketing Strategy for New Industry Products



Pricing Strategy and Tactics

Marketing Channel Management – Important Issues



Marketing Communication: Channels and Promotion Tools


Management of Marketing Department and Function

More

Strategy of Market Leader

Marketing Strategies for Challenger Firms

Competitive Strategies for Followers and Nichers

Marketing Management Research - Propositions

Marketing Management for Service Firms

Managing Wholesaling and Retailing Network

Marketing Logistics

Integrated Marketing Communication - Kotler and Keller Chapter Summary

Advertising

Sales Promotion

Marketing Public Relations

Sales Process and Sales Training

Direct Marketing

Online Marketing

Marketing and New Product Development

International and Global Marketing

Sales Force Management

Developing Enterprisewide or Company Wide Marketing Orientation


Planned Revision schedule for marketing chapters is in February and March