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May 31, 2019

Methods Efficiency Engineering


Productivity Engineering - Principle of Industrial Engineering


Industrial engineering is concerned with redesign of engineering systems with a view to improve their productivity. Industrial engineers analyze productivity of each  resource used in engineering systems and redesign as necessary to improve productivity.

It has to be ensured that the increase in productivity due to the use of low-cost materials, processes and increasing speed of machines and men, should not lead to any decrease in quality of the output.

Similarly, operators should not feel any discomfort, not have any health problems or safety issues in the redesigned more productive processes.


Methods Efficiency Engineering - Method of Industrial Engineering



In industrial engineering, there is a branch popularized as methods engineering, method study or work study. The right term for this subject should be "Methods Efficiency Engineering". Methods Engineering is the process of coming out with methods to manufacture a component, a product or to perform a service. Methods engineering is expected to come out with effective and efficient method. Industrial engineering participates in the methods engineering activity to provide efficiency related services.

Industrial engineers use analysis to find inefficiencies in proposed methods or existing ways of work and then synthesize the new method having the most efficient components and then standardize the method. It includes training workmen also. Then they develop standard times for the installed standard times.

For improving methods efficiency, industrial engineers use process efficiency analysis techniques, operation efficiency analysis techniques and motion efficiency analysis techniques.

Process efficiency analysis questions the need for every step in the analysis and looks at the possibilities for changing the sequence of operations and for combining or splitting operations further to enhance the efficiency of the process.

Operation analysis looks at each operation and resources used in the operations. It looks at the equipment used, time the equipment is utilized, the tools used, jigs and fixtures used, energy consumption, material consumption, work place layout, material handing method used, and inventory.  Motion analysis examines the motions made by the operator.



More detailed articles on methods and techniques

Process Analysis - Questions/Check List
Method Study
Operation Analysis
MOTION STUDY

Method Study - Case Studies


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Casetudy: http://www.globalresearch.com.my/main/papers/icber/PAPER_107_ImpactTime.pdf

Time and Motion Studies in Libraries http://www.ideals.illinois.edu/bitstream/handle/2142/5533/librarytrendsv2i3F_opt.pdf


Originally posted in Knol

Updated 15 June 2014, 15 Dec 2011


Industrial Engineering Knowledge Revision Plan - One Year Plan


January - February - March - April - May - June



July - August - September - October - November - December


Updated on 1 June 2019, 15 June 2014

Selling Process - 10 Steps

Selling Skills - Process - Article - Series




Steps in selling process




1. Prospecting

2. Call planning

3. The visit – preliminaries

4. Presentation

5. Trial close

6. Listening to the objections

7. Objection handling

8. Trial close

9. Close

10. Follow-up and service





Description and explanation of each step - Knol References




Selling Process – Prospecting

1. Prospecting

Selling Process – Prospecting
http://nraomtr.blogspot.com/2011/11/selling-process-prospecting.html





2. Call planning

Sales Process – Call Planning

http://nraomtr.blogspot.com/2011/11/sales-process-call-planning.html



3. The visit – preliminaries

Approaching the Prospect
http://nraomtr.blogspot.com/2011/11/approaching-prospect.html



What should I wear for sales calls?

http://www.businesstown.com/sales/face-qa.asp

4. Presentation

http://nraomtr.blogspot.com/2011/11/interacting-with-prospect-customer.html

5. Trial close

http://nraomtr.blogspot.com/2011/11/trial-close.html

6. Listening to the objections

http://nraomtr.blogspot.com/2011/11/prospect-objections-during-sales.html

7. Objection handling


8. Trial close
http://nraomtr.blogspot.com/2011/11/trial-close.html

9. Close
http://nraomtr.blogspot.com/2011/11/sales-closing-techniques.html

10. Follow-up and service

http://nraomtr.blogspot.com/2011/11/service-to-customer-follow-up-after.html






Additional web references on Selling



Selling Skills: Strategies and Methods - Online Book
http://bbssob.blogspot.com/

10 greatest salesmen of all time
http://www.inc.com/ss/10-greatest-salespeople-of-all-time
Business Development Mindset:Small Business Sales Planning and Execution

http://knol.google.com/k/aline-gianfagna/business-development-mindset/2d21qdrhcu6v4/2#

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Popular Posts in Marketing Management


Marketing Communication: Channels and Promotion Tools


Marketing Strategy - Marketing Process - Kotler's Description 


Marketing Strategy - Differentiating and Positioning the Market Offering


The Marketing Concept - Kotler



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Updated on 2 June 2019, 26 November 2011

Work Measurement



Work measurement is to be used to identify best way of doing an element of work. After a task is designed combining various elements the total time taken can be specified by summing up the time estimate for each element. Now predetermined time systems, the most popular being Most use this method.

Stop watch time study can be used on average trained operator to observe the time taken for each elements and from these observations standard times can be prescribed.

Measured calculated standard times of various tasks can be used to set daily task for operators.

Task based incentives can be set based on the standard time which is an output of work measurement.



Purpose of Work Measurement in Today's Industrial Situation.


Efficient methods are selected with the help of work measurement techniques when time is the most important parameter for deciding the efficiency of a method. Even if cost is the decision variable, we have to know the manpower time and machine times to calculate the cost of a method.

Optimization of plans and management decisions are done with work measurement results.


Work Measurement in Taylor's Time


One Reason was understanding the output that can be produced by a man. Taylor improved the working method, and gave rest breaks that would result in maximum output per day. But he used work measurement to find the minimum time in which a first class workman is able to do a given element of work.

F.W. Taylor came out with stop watch time technique that measured time taken for each element of an operation and systematized the work measurement procedures. Based on these time studies standard times of various work pieces were determined and fair job for the day of the worker was established using these standard times. Incentive systems were put in place to provide scope and income opportunity for production above the standard rate and also to provide motivation to reach the standard and exceed the standard.

Work Measurement - More Detail - Nadler

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Industrial Engineering Knowledge Revision Plan - One Year Plan


January - February - March - April - May - June



July - August - September - October - November - December



Updated 1 June 2019,   4 June 2016, 16 Dec 2011

May 30, 2019

Peter Drucker on Scientific Management - Industrial Engineering


"Scientific management is our most widely practised personnel management concept" said Peter Drucker in his book The Practice of Management. The concepts of scientific management underlie the actual management of worker and work in American Industry.

"Scientific management is our most widely practised personnel management concept" said Peter Drucker in his book The Practice of Management. The concepts of scientific management underlie the actual management of worker and work in American Industry. The core of scientific management is the organized study of work, the analysis of work into its simplest elements and the systematic improvement or design of each of these elements. Drucker emphasized that scientific management has both basic concepts and easily applicable tools and techniques to carry out it intended job. Its contribution is visible in the form of higher readily measurable output.

Scientific management is a systematic philosophy of worker and work. As long as industrial society endures, we will not forget the insight that human work can be studied systematically, can be analyzed, can be improved by work on its elementary parts. Scientific management was a great liberating and pioneering insight. Without it a real study of human beings at work would not have been possible. Scientific management or industrial engineering has penetrated the entire world. Yet is has been stagnant for a long time. From 1890 to 1920 Scientific Management produced one brilliant insight after the other and creative thinkers like Taylor, Gantt and Gilbreths. During the last thirty years, it has given us little. There are exceptions like Mrs Lillian Gilbreth and the Late Harry Hopf.

According to Drucker, the lack of progress is due to two blind spots. One was the thinking that each element has to be done by one worker. Taylor saw the need to integrate and Harry Hopf certainly advocated it. According to Drucker, IE has not provided good integration tools or concepts, both individual elements and the special qualities of each man.

The second blind spot according to Drucker is insistence on divorce of planning and doing.

Drucker concluded his discussion of the topic with the statement, 'We must preserve the fundamental insights of Scientific Management - just as we must preserve those of Human Relations. But we must go beyond the traditional application of Scientific Management, must learn to see where it has been blind. And the coming of the new technology makes this task doubly urgent."


Functions and Focus Areas of Industrial Engineering formulated from a fresh statement of principles of industrial engineering. The fundamental insights of scientific management and human relations approaches are integrated by Narayana Rao.

References

Peter Drucker in his book The Practice of Management, First Edition, 1955, Current Print 2006, Butterworth Heinemann, .pp.273-281


Industrial Engineering Knowledge Revision Plan - One Year Plan


January - February - March - April - May - June



July - August - September - October - November - December

Updated on 31 May 2019, 2 May 2019

Orlicky's Material Requirements Planning, Third Edition by: Carol Ptak, Chad Smith - Book Information




Orlicky's Material Requirements Planning, Third Edition

by: Carol Ptak, Chad Smith

Preview the book in Google Books https://books.google.com/books?id=lRsULeiVTroC

A fully revised and updated edition of the landmark work on material requirements planning (MRP), Orlicky's Material Requirements Planning, Third Edition focuses on the new rules required to effectively support a manufacturing operation using MRP systems in the twenty-first century. This authoritative resource offers proven solutions that help you gain the competitive edge through strategic lead time reductions, substantial reductions in total inventory investment, and significant increases in service levels.

Building on the pioneering work of Joseph Orlicky, this new edition of the classic text on material requirements planning (MRP) reveals the next evolutionary step for materials and supply chain synchronization in the modern manufacturing landscape.

Orlicky's Material Requirements Planning, Third Edition  explains an alternative pull structure for planning and controlling materials flow, and presents results from actual implementations. This thoroughly updated edition offers comprehensive coverage of MRP, describes the current state of the MRP application, and identifies the fundamental changes required to achieve sustainable success given the current global circumstances and technology options. This state-of-the art guide articulates the next generation of MRP logic—demand driven MRP (DDMRP)—and provides a roadmap for the near and distant future for this critical manufacturing management tool.



Table of Contents

A. About the Authors
B. Foreword
C. Preface
1. Overview
2. MRP in the Modern World
3. The Four Critical Questions Answered
4. Inventory in a Manufacturing Environment
5. Principles of Materials Requirements Planning
6. The Material Requirements Planning System
7. Processing Logic
8. Lot Sizing
9. System Records and Files
10. A New Way of Looking at Things
11. Product Definition
12. Master Production Schedule
13. More Than an Inventory Control System
14. System Effectiveness: A Function of Design and Use
15. Industry Effect on MRP
16. Project Manufacturing
17. Remanufacturing
18. Process Industry Application
19. Repetitive Manufacturing Application
20. Sales and Operations Planning
21. Historical Context
22. Blueprint for the Future: Demand-Driven MRP Logic
23. Strategic Inventory Positioning
24. Buffer Profiles and Level Determination
25. Dynamic Buffers
26. Demand-Driven Planning
27. Highly Visible and Collaborative Execution
28. Demand-Driven Material Requirements Planning (DDMRP) Performance Reporting and Analytics
29. DDMRP Future
A. Joseph Orlicky's Contributions to Material Requirements Planning
B. Definitions: APICS Terms and Their Place in DDMRP
C. New Terms in Demand-Driven Material Requirements Planning
D. To My Best Recollection: The Eras of Material Requirements Planning with Packaged Software
Tools & Media
figure (283)
table (12)
graph (2)



Expanded Table of Contents

A. About the Authors
B. Foreword
C. Preface
SCOPE FOR THIS EDITION
ABOUT THE COLLABORATION
1. Overview
ORLICKY'S VISION
FOCUS AND ORGANIZATION OF THIS BOOK
BIBLIOGRAPHY

2. MRP in the Modern World
KEY QUESTIONS FOR PLANNING AND FLEXIBILITY
DEALING WITH VARIABILITY
MATERIALS OR CAPACITY: WHERE TO FOCUS FIRST?

3. The Four Critical Questions Answered
QUESTION 1: RELEVANCE OF MRP
QUESTION 2: MRP—FLAWED APPROACH OR POORLY APPLIED?
QUESTION 3: THE MRP CONFLICT WITH LEAN OR PULL
QUESTION 4: MRP PROGRESS IN THE LAST 30 YEARS?

4. Inventory in a Manufacturing Environment
MANUFACTURING INVENTORIES
DISTRIBUTION INVENTORY
THE LOGIC OF MANUFACTURING
ORDER-POINT VERSUS MRP SYSTEMS
THE PARADOX OF INVENTORY MANAGEMENT
A DISTRIBUTION POSITIONING EXAMPLE
SUMMARY
BIBLIOGRAPHY

5. Principles of Materials Requirements Planning
TIME PHASING
INVENTORY SYSTEM CATEGORIES
PREREQUISITES AND ASSUMPTIONS OF MRP
PART NUMBERS
BILLS OF MATERIAL (BOMS)
APPLICABILITY OF MRP METHODS
BIBLIOGRAPHY

6. The Material Requirements Planning System
OBJECTIVES OF THE SYSTEM
THE PURPOSE OF THE SYSTEM
SYSTEM INPUTS AND OUTPUTS
FACTORS AFFECTING THE COMPUTATION OF REQUIREMENTS

7. Processing Logic
INVENTORY STATUS
TECHNIQUES OF TIME PHASING
GROSS AND NET REQUIREMENTS
COVERAGE OF NET REQUIREMENTS
EXPLOSION OF REQUIREMENTS
TIME-PHASED ORDER POINT
ENTRY OF EXTERNAL-ITEM DEMAND
SYSTEM NERVOUSNESS
BIBLIOGRAPHY

8. Lot Sizing
COSTS IN LOT SIZING
LOT-SIZING TECHNIQUES
LOT-SIZE ADJUSTMENTS
EVALUATING LOT-SIZING TECHNIQUES
BIBLIOGRAPHY

9. System Records and Files
THE TIME-PHASED RECORD
UPDATING INVENTORY RECORDS
THE DATABASE
INPUT-DATA INTEGRITY
BIBLIOGRAPHY

10. A New Way of Looking at Things
PLANNED VERSUS ACTUAL MANUFACTURING LEAD TIME
SAFETY STOCK IN A NEW LIGHT
A FRESH LOOK AT QUEUES
WORK-IN-PROCESS REVISITED
TOTAL PLANNING HIERARCHY
BIBLIOGRAPHY

11. Product Definition
ASSIGNMENT OF IDENTITIES TO INVENTORY ITEMS
PRODUCT MODEL DESIGNATIONS
MODULAR BILLS OF MATERIAL
PSEUDO-BOMS
INTERFACE TO ORDER ENTRY
BIBLIOGRAPHY

12. Master Production Schedule
MASTER PRODUCTION SCHEDULING CONCEPTS
THE FINAL ASSEMBLY SCHEDULE
FUNCTIONS OF MASTER PRODUCTION SCHEDULING
MPS DEVELOPMENT
CLOSING THE LOOP
MANAGEMENT AND ORGANIZATIONAL ASPECTS
BIBLIOGRAPHY

13. More Than an Inventory Control System
USE OF SYSTEM OUTPUTS
AN INVENTORY PLANNING AND CONTROL SYSTEM
A PRIORITY PLANNING SYSTEM
DETERMINING CAPACITY REQUIREMENTS

14. System Effectiveness: A Function of Design and Use
CRITICAL SYSTEM DESIGN FEATURES
THE SYSTEM AND THE INVENTORY PLANNER

15. Industry Effect on MRP
PROJECT MANUFACTURING COMPANY
MAKE TO STOCK
MAKE TO ORDER
ASSEMBLE TO ORDER
MAKE TO STOCK/ASSEMBLE TO ORDER

16. Project Manufacturing
PROJECT LIFE CYCLES
PROJECTS IN MRP
CAPACITY DEPLOYMENT
MATERIAL ALLOCATION
SUMMARY
PROJECT MANAGEMENT RESOURCES

17. Remanufacturing
REMANUFACTURING SIMILARITIES AND DIFFERENCES
MANAGING REMANUFACTURING MATERIAL
REMANUFACTURING BILLS OF MATERIALS
REMANUFACTURING ROUTINGS
REMANUFACTURING INVENTORY MANAGEMENT
TERMS RELATED TO THE REMANUFACTURING INDUSTRY1

18. Process Industry Application
PROCESS INDUSTRY OVERVIEW
PROCESS-FLOW SCHEDULING
MRP SYSTEM REQUIREMENTS
SUMMARY

19. Repetitive Manufacturing Application
GENERAL REPETITIVE APPLICATION
KANBAN
RATE-BASED SCHEDULING
PRODUCTION-SALES-INVENTORY ANALYSIS
BACKFLUSH
PERIOD COSTING
HIGH-VOLUME MIXED-MODEL MANUFACTURING
CONFIGURATORS
SUMMARY

20. Sales and Operations Planning
WHAT'S IN A NAME?
TRADITIONAL SALES AND OPERATIONS PLANNING
S&OP, THE UNIFIER—TRADITIONAL S&OP CHALLENGED
S&OP, THE RECONCILER AND INTEGRATOR
KNOWLEDGE AND KNOW-HOW VERSUS DROWNING IN DATA
UNCERTAINTY VERSUS A SINGLE SET OF NUMBERS
S&OP AS THE ALIGNER TO SUCCESS AND FUTURE SUSTAINABILITY
DISCOVERIES LEADING TO BREAKTHROUGH S&OP
APPLICATION OF S&OP TO VARIOUS ENVIRONMENTS
SUMMARY
ABOUT THE AUTHORS
BIBLIOGRAPHY

21. Historical Context
PRE-MRP INVENTORY CONTROL
THE STORY OF MRP
EVOLUTION OF THE ART
EVOLUTION OF MRP AND PLANNING SYSTEMS
PLANNING, EXECUTION, AND CONTROL

22. Blueprint for the Future: Demand-Driven MRP Logic
THE MRP CONFLICT
DEMAND-DRIVEN MRP INTRODUCTION
THE FIVE PRIMARY COMPONENTS OF DEMAND-DRIVEN MRP

23. Strategic Inventory Positioning
ASR LEAD TIME: A NEW TYPE OF LEAD TIME
ASRLT AND MATRIX BOMS
24. Buffer Profiles and Level Determination
INVENTORY: ASSET OR LIABILITY REVISITED
BUFFER PROFILES
BUFFER ZONES
CALCULATING BUFFER LEVELS
BUFFER LEVEL SUMMARY
SUMMARY
25. Dynamic Buffers
RECALCULATED ADJUSTMENTS
PLANNED ADJUSTMENTS
MANUAL ADJUSTMENTS
26. Demand-Driven Planning
PART PLANNING DESIGNATIONS
THE DDMRP PROCESS
SUPPLY GENERATION FOR STOCKED ITEMS
SUPPLY GENERATION FOR NONSTOCKED ITEMS
DECOUPLED EXPLOSION
27. Highly Visible and Collaborative Execution
CHALLENGING PRIORITY BY DUE DATE
BUFFER STATUS ALERTS
SYNCHRONIZATION ALERTS
EXECUTION COLLABORATION
28. Demand-Driven Material Requirements Planning (DDMRP) Performance Reporting and Analytics
OREGON FREEZE DRY RESULTS
LETOURNEAU TECHNOLOGIES RESULTS
29. DDMRP Future
RESEARCH OPPORTUNITIES
PREDICTION OF THE FUTURE
SUCCESS LEVERAGING TECHNOLOGY
A. Joseph Orlicky's Contributions to Material Requirements Planning
B. Definitions: APICS Terms and Their Place in DDMRP
C. New Terms in Demand-Driven Material Requirements Planning
D. To My Best Recollection: The Eras of Material Requirements Planning with Packaged Software
Book Details
Title: Orlicky's Material Requirements Planning, Third Edition

Publisher: McGraw-Hill Education: New York, Chicago, San Francisco, Lisbon, London, Madrid, Mexico City, Milan, New Delhi, San Juan, Seoul, Singapore, Sydney, Toronto

Copyright / Pub. Date: 2011 McGraw-Hill Education, LLC

ISBN: 9780071755634

Authors:

Carol Ptak is currently a partner with the Demand Driven Institute, and was most recently at Pacific Lutheran University as Visiting Professor and Distinguished Executive in Residence. Previously, she was vice president and global industry executive for manufacturing and distribution industries at PeopleSoft where she developed the concept of demand driven manufacturing (DDM). Ms. Ptak spent four years at IBM Corporation culminating in the position of global SMB segment executive.

Chad Smith is cofounder and managing partner of Constraints Management Group, a services and technology company specializing in pull-based manufacturing, materials, and project management systems for mid-range and large manufacturers. He has been at the forefront of developing and articulating demand driven MRP and is also an internationally recognized expert on the theory of constraints (TOC) Carol and Chad founded the Demand Driven Institute, an organization devoted to the proliferation and further development of demand driven strategies and tactics in industry.


May 29, 2019

Philip Kotler's Lectures, Presentations and Interviews on Marketing



“Leadership and the Public Good” – An Interview with Philip Kotler
January 15, 2019

Sep 12, 2018
Northwestern Professor Philip Kotler On What's Next For Marketing

“Marketing 4.0” – A Podcast Interview with Philip Kotler

December 13, 2016
http://www.marketingjournal.org/marketing-4-0-a-podcast-interview-with-phil-kotler/


Philip Kotler: Future of business is doing good (and the four Ps are safe)

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_______________
Marketing Magazine
Uploaded 22 Feb 2015

Marketing 1.0  -Rational appeal to consumers.
Marketing 2.0 - Emotional appeal to consumers
Marketing 3.0 - Think of consumer segment who cannot buy your present product. Think of cost reduction of the product and serve those sections out of philanthrophic feelings.


The Thinker Interview with Philip Kotler, the Father of Marketing

With the rise of the internet and the advent of new concepts like social media, e-commerce and digital marketing, critics started questioning the relevance of the classic Four Ps model of marketing. Yet Kotler chooses to staunchly defend the concept
BY NEELIMA MAHAJAN
Jan 29, 2014
http://www.forbesindia.com/article/ckgsb/the-thinker-interview-with-philip-kotler-the-father-of-marketing/36951/1

The Larger Context for Social Marketing
Marketing for Planned Social Change
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________________
World Social Marketing upload
2013




The Larger Context for Social Marketing

Social marketing is one of six social change strategies. To be maximally effective, social marketers must work with other social change strategies. Social marketers must tie their work to new technologies that become available and also tie their work to current and emerging
social movements. The addition of upstream and mid-stream social marketing thinking is enriching the power of social marketers to more effectively bring about behavioral change, its main objective.


Updated on 30 May 2019, 17 February 2016

Direct Selling




Direct selling is a retail channel used by some top global brands and  many smaller, entrepreneurial companies to market products and services to consumers. All types of goods and services, including jewelry, cookware, nutritionals, cosmetics, housewares, energy and insurance are being marketed under this method. 

The direct selling channel differs from broader retail. Direct selling is done through  entrepreneurial-minded people, who work independently to build a sales business with low start-up and overhead costs. Direct selling consultants or sales persons work on their own, for  a company that uses the channel, retaining the freedom to run a business on their own terms. They  forge strong personal relationships with prospective customers, primarily through face-to-face discussions and demonstrations. Direct selling is a go-to market strategy that  many companies are effectively utilizing compared to traditional advertising and premium shelf space. 

Millions of people around the world choose to become involved in direct selling and  offer the products to friends, family and others and earn commissions from their sales. The most successful consultants expand their business by building a network of direct sellers and guiding them in the business.



Direct selling is  person-to-person retail. In this  business model  people sell products directly to other people to earn extra income.

Direct selling offers accessible entrepreneurship to anyone to  start a business with little startup costs. In direct selling, salespersons or distributors earn income by selling  to customer networks, either in-person or online. They can also recruit others to join their sales team to sell more products and increase their income potential.

In 2016, 107 million people around the world were involved with direct selling, driving more than US $182.6 billion in direct retail sales. Based on 2016 revenues, Amway, Avon, Herbalife, Vorwerk and Mary Kay are the top five global direct selling companies.
https://www.amwayglobal.com/answers/what-is-direct-selling/

In India FICCI, a leading chamber of commerce is supporting direct sales.

Government of India has issued guidelines for orderly conduct of direct selling.

May 28, 2019

Direct Marketing and Its Management - Kotler's Chapter - Topic Summary



Direct Marketing - Definition by Direct Marketing Association (DMA)


"Direct marketing is an interactive marketing system that uses one or more advertising media to effect a measurable response and/or transaction at any location."

The response of direct marketing is measurable as the marketing messages are sent to expected marketing decision makers and the messages are so designed that responses can be clearly identified.

Direct marketing messages are now being used to build relationships also. Examples would be sending birthday cards and information booklets.

Direct marketing is growing at higher rate than that of retail sales. Even in business-to-business to sales direct marketing is delivering results.

Direct marketing accounts for almost 48% of total advertising spending, and companies spend more than $161 billion on direct marketing per year (2005 year).

Direct marketing produced $2.05 trillion in sales in 2012.

Personalizing communications and providing information about the products about which they have interest at the right time increases marketing communication effectiveness. Right information about the right product (which he intends to buy) to the right person at the right time is the focus of direct marketing. Databases are used to pick the potential right customers and the things they may be interested in.

Benefits Reported by Users


Consumers short of time and tired of traffic and parking headaches appreciate direct marketing. Significant number of persons report benefits from direct marketing methods. Consumers report that home shopping is convenient and also allows them to compare catalogues and order. Even business buyers report that they can go through relevant literature and make better choices without tying up time in meeting salespeople.

The growth of next-day delivery via FedEx, Airborne, and UPS has made delivery fast and easy.


Benefits Reported by Sellers


Sellers are reporting benefits. Sellers can buy targets mailing lists like recently married people, people who had a child birth recently, people who bought a home recently etc. They can customize and personalize messages. Direct marketing can be so designed that the message reach the prospects at the right moment and hence read by more-interested persons. The cost effective approaches can be determined among the direct marketing approaches.  Direct marketing approach becomes less visible to competitors.

For every $167 spent on direct mail, U.S. marketers sell $2,095 in goods. (Figure of 2014 or 2015)
http://squidcircle.com/cool-stats/

Direct Marketing Channels


Direct Mail
Catalog Marketing
Telemarketing
Interactive TV
Kiosks
Web Sites
Mobile Devices
Newspaper Advertisements with offers
Radio Ads with offers
TV Ads with offers
Home shopping TV channels

Direct Mail


In direct marketing, an offer, announcement, reminder or other item is sent to an individual customer. Highly selective mailing lists are used for the purpose. Letters, flyers, foldouts, CDs, DVDs, and computer discs and pen drives are sent through direct mail and parcel services. Although the cost per thousand people is higher than mass media, the people reached are better selected participants,  But direct mail is already a saturated channel as the response rates are falling in recently in financial services industry as compared to earlier days.

In the design of direct-mail campaigns or programs, marketers have to decide on their objectives, target markets, and prospects, offer elements, means of testing the campaigns and measures of campaign success.

Objectives


In the case of expected orders, a response rate of 2% is normally considered good. The response rate is determined by the product category, price and the nature of offer. Direct mail can also be used to produce prospect leads, strengthen customer relationships.

Direct Mail Offer Elements


The direct mail offer strategy has five elements - the product, the offer, the medium, the distribution method, and the creative strategy. All can be tested. The mail itself has five components: the outside envelope, sales letter, circular, reply form, and reply envelope.

Some important findings of researchers related to direct mail communications.

1. The envelope should contain an illustration, and it must have a catchy reason to open it such as the announcement of a contest or benefit. Sometimes a nonstandard shape or size of envelope also attracts the attention.
2. The sales letter has to be brief on a good quality paper. It must start with a personal salutation and a headline in bold type. It should be signed by someone whose title is important. Computer-typed or printed letters are getting better response compared to printed letters. A pithy P.S. also increases response rate.
3. A colorful brochure or circular with detailed explanation of the offer accompanying the letter increases the response rate and offsets the increased cost.
4. The mailers must have a toll-free number for giving clarifications and bookings and a supporting website from which coupons etc. can be printed.
5. A postage free-reply envelope dramatically increases response rate.

Once again it is important to stress that all can be test marketed.

Direct marketing has effect on awareness, intention to buy and word of mouth apart from the actually buy order.

Direct marketers can calculate life time value of customers and campaign break-even response rate can be determined.

Direct Mail Target Selection


Recency, frequency and monetary amount are the criteria based on which targets are selected for sending direct mail. Point systems are used to select potential buyers. The potential targets are also determined by demographic segmentation to decide the products which are offered to certain segments.

Lead to action – the strengths of direct mail

8 tips for a winning direct mail sales letter
https://www.ipc.be/sector-data/direct-marketing/research-analysis/articles/dm-sales-letter

Now you can reveal powerful insights for your sector, using the latest JICMail data – and plan more effective mail campaigns to really deliver on your targets. Best of all, it’s free -  MD of Royal Mail MarketReach, Jonathan Harman.

The data giving marketers new insight into direct mail
https://www.marketingweek.com/2018/06/13/royal-mail-insight-direct-mail/
https://www.marketreach.co.uk/toolkit/performance

Catalog Marketing


In catalog marketing, catalog containing all items offered by sale by the firm is given to customers. The marketing method is used in both business to business sales as well as business to consumer sales.

Read Catalog Strategists Tool Book
http://www.nmoa.org/catalog/catalogtoolkit.htm
NMOA - National Mail Order Association

The catalog marketing is an important segment of sales in USA. The internet and catalog retailing industry includes 20000 companies with annual revenue of $350 million sales. The companies operate special call centers to answer questions related to items covered in the catalogues, send free gifts and sales promotion vouchers, operate ecommerce sites to make buying more convenient and even organize exhibitions to provide a chance to see and feel the products. More detailed catalogs are uploaded on the websites to make more information accessible to interested persons.

Dell is the leading catalog marketer in USA.
http://www.encyclopedia.com/economics/economics-magazines/industry-profiles-catalog-and-mail-order-houses-0


Print versus Digital Catalogs


Why the Print Catalog Is Back in Style

Denise Lee Yohn
Harvard Business Review, FEBRUARY 2015
https://hbr.org/2015/02/why-the-print-catalog-is-back-in-style

http://blog.catalogmachine.com/marketing/digital-catalogs-best-product-marketing-sales-tool-small-businesses-online-stores/

https://www.bakergoodchild.co.uk/the-role-of-print-in-direct-marketing/

http://www.prnewswire.com/news-releases/ricoh-engagement-marketing-executive-symposium-fosters-conversations-on-prints-role-in-an-omnichannel-world-300390148.html

http://squidcircle.com/cool-stats/


More Articles related to Direct Marketing


Sep 14, 2018,
Direct Marketing Is Thriving In Millennial Mailboxes: Here's How To Make The Most Of It
Forbes Communications Council, Steven Pulcinella
https://www.forbes.com/sites/forbescommunicationscouncil/2018/09/14/direct-marketing-is-thriving-in-millennial-mailboxes-heres-how-to-make-the-most-of-it/


Aug 30, 2017,
Why Direct Mail Marketing Is Far From Dead
Forbes Communications Council, Steven Pulcinella
https://www.forbes.com/sites/forbescommunicationscouncil/2017/08/30/why-direct-mail-marketing-is-far-from-dead/


DIRECT MAIL MARKETING STATISTICS
Dec 31, 2018
https://smallbiztrends.com/2017/01/direct-mail-marketing-statistics.html

Seven Tips for Direct Marketers (Graphics services example)
https://www.xerox.de/digitaldruck/latest/BDMWP-02G.PDF


http://www.euromonitor.com/direct-selling-in-the-us/report

References

Marketing Management, 13th Edition, Philip Kotler and Kevin Lane Keller
Marketing Management, 15th Edition, Philip Kotler and Kevin Lane Keller, 2016

Related Article

Philip Kotler on Digital Marketing - Marketing 4.0

Planned Revision schedule for marketing chapters is in February and March

Updated 29 May 2019, 2 May 2019,   9 March 2017, 29.1.2015, 11.6.2014,19.3.2013, 2.12.2011

Kotler's Book Chapter
http://www.pearsoned.ca/highered/showcase/kotler/pdf/9780132473958_ch17.pdf


Productivity, Safety, Comfort, and Operator Health Management



Productivity Management- Principle of Industrial Engineering

Every industrial engineer is a productivity manager.
He has to plan for productivity and achieve productivity improvement year after year.

As a part of productivity management, he has to assess management actions of the organization for effect on productivity and has to recommend changes if they have an adverse effect on productivity or if there is scope for increasing productivity by modifying them.

Industrial engineering departments have to make productivity improvement plans for every year. Toyota Style Industrial Engineering demands that IEs plan the cost reduction for each product every year. They even demand monthly plans (Kaizen Costing).

Total Productivity Management (TPMgmt) is being promoted Japanese Industrial Management Association as top down plan for productivity improvement.

Operator Comfort and Health - Principle of Industrial Engineering

As human effort engineers, industrial engineers are concerned with comfort and health of operators.

The productivity improvement and the consequent extra production from a man-machine combination should not lead to discomfort, fatigue and musculoskeletal disorders.

Safety is an important human resource management responsibility under OSHA act. Industrial engineering need to plan their involvement in safety management and in developing human effort designs which are safe to the highest degree.

Comfort studies are to be done periodically.

Health is also covered under OSHA. Industrial engineering have to take care of operator health in the design of motions of the operators and also in the design of hand-tools,  machine controls to be operated by operators and work station.


Updated on 29 May 2019, 13 February 2014

Top Global Companies for Supply Chain Excellence - Supply Chain Strategies and Initiatives


Supply Chain Management - Online Book with Globally Popular Content

Top Companies for Supply Chain Excellence Based on 2018 Financial Results



For each company Rank  -   Company Name  - Inventory Turns ( Inventory Turns: 2018 cost of goods sold/2018 quarterly average inventory.) are given at the starting point.



1  Colgate-Palmolive  5.0

Procurement Policies
https://www.colgatepalmolive.com/en-us/core-values/our-policies/procurement-policies

https://nulogy.com/resource/how-nulogy-has-helped-colgate-palmolive-build-supply-chain-agility-within-late-stage-customization/

2017
New Digital Supply Chain Planning Solutions in SAP S/4HANA and SAP Integrated Business Planning - Colgate Uses them
https://blogs.sap.com/2017/10/24/new-digital-planning-solutions-in-sap-s4hana-and-sap-integrated-business-planning-have-you-ever-considered-moving-from-apo/

May 15, 2013
Supply Chain Blog Series : S&OP at Colgate Palmolive
https://blogs.sap.com/2013/05/15/supply-chain-blog-series-sop-at-colgate-palmolive/

Colgate: A Closer Look at Supply Chain Excellence - Insights from Michael Corbo, the head of supply chain at Colgate.
April 26, 2013
http://www.supplychainshaman.com/uncategorized/colgate-a-closer-look-at-supply-chain-excellence/

Colgate-Palmolive - Supply Chain Management - Evolution

2  Inditex                    3.8


https://www.textileexcellence.com/news/machinery-and-technology/inditex-braces-for-competition-from-new-fast-fashion-players/

https://www.ivalua.com/blog/supply-chain-management-zara/

3  Nestlé                     4.8


https://www.nestle.com/media/pressreleases/allpressreleases/nestle-full-supply-chain-transparency

Nestlé USA Applies Optimization Models to Save on Transportation and Production Costs

“Using advanced analytics to manage the supply chain and reduce costs has become imperative. FICO Optimization has been critical to supporting the optimization needs at Nestlé USA.” Shan Collins, Vice President of Planning and Center of Excellence with Nestlé USA’s Supply Chain
https://www.fico.com/en/node/6438

Aug 23, 2017
Case Study: A Deep Dive Into Nestlé’s Supply Chain
Nestle has 850 Facebook pages for various brands and they have a total of 210 million fans. It's an way to quickly and efficiently gather customer responses. To receive a high response level, the company posts around 1,500 new items per day across their online platforms!
https://www.afflink.com/blog/case-study-a-deep-dive-into-nestl%C3%A9s-supply-chain

Nestlé puts 36,000 supply chain minds to work
The Switzerland-based conglomerate has approximately 36,000 employees who are directly involved in its supply chain.Nestlé has launched a crowdsourcing initiative, called "InGenious," to engage supply chain teams worldwide,
Quarter 2 2016 issue
https://www.supplychainquarterly.com/news/20160607-nestl-puts-36000-supply-chain-minds-to-work/

Nestle using DDMRP
http://supplychainplace.com/demand-driven-mrp-ddmrp/

4  PepsiCo             9.0


The company has a  code of conduct for suppliers called The Pepsico Global Procurement Supplier Social Capability Management Program.  It is to make sure all their suppliers understand and abide by the terms of the conduct.

There are four dimensions Pepsico has for supplier standards:

            1. Accountability for Supplier Code of Conduct (SCoC)

            2. Engaging through code training         

            3. Reviewing of CSR risks

            4. Improvement through third party audit/corrective management

To meet the code of conducts, all suppliers are given the Supplier Code of Conduct (SCoC) in the initial contracts to guarantee accountability.
https://pepsisupplychain.weebly.com/supply-chain.html

https://www.ciodive.com/news/pepsico-prepares-technology-to-streamline-supply-chain-global-operations/548917/

https://www.environmentalleader.com/2018/07/pepsico-agricultural-qa-margaret-henry/

Oct 1, 2016
PepsiCo's Practical Application Of Supply Chain Resilience Strategies
Steve Banker - Contributor - logistics and supply chain management.
https://www.forbes.com/sites/stevebanker/2016/10/01/pepsicos-practical-application-of-supply-chain-resilience-strategies

5  Cisco Systems    10.2


Designing the Supply Chain Organization in a Digital World - CISCO
www.scmworld.com/wp-content/uploads/2018/10/designing_the_supply_chain.pdf

https://www.pega.com/insights/articles/how-cisco-achieved-improvements-cost-quality-and-speed

Cisco's Digital Transformation - 2017 Pdf file

https://www.cisco.com/c/dam/en/us/solutions/collateral/digital-transformation/supply-chain-digital-age.pdf

How Cisco Transformed Its Supply Chain by Story told by  Cisco itself

March 1, 2017
https://www.cisco.com/c/en/us/solutions/collateral/enterprise/cisco-on-cisco/cs-boit-05272014-supply-chain.html

2002
Cisco case study on Supply Chain Problems by ICMR
http://www.icmrindia.org/free%20resources/casestudies/cisco-Supply-Story-IT&Systems%20Case%20Studies.htm

2001
Cisco's Problems with outsourcing
https://www.strategy-business.com/article/19984?gko=c8d43

6   Intel                   3.7

Intel Web Page for Suppliers

https://www.intel.com/content/www/us/en/supplier/overview.html

Environmental Responsibility - Intel Supply Chain
https://www.intel.com/content/www/us/en/corporate-responsibility/supply-chain.html

For 2019 Intel Recognized as a World Leader for Supplier Engagement on Climate Change


December 25, 2018
INTEL PAVES WAY FOR DIGITAL SUPPLY CHAIN PLATFORM
Intel’s change of supply chain strategy is focused on three important characteristics which are end-to-end visibility, simplification and responsiveness. Intel plans to have a real-time platform for its supply chain.
https://www.analyticsinsight.net/intel-paves-way-for-digital-supply-chain-platform/

Case Study: Intel Embarks on a Digital Supply Chain Journey
The multinational manufacturer will use cognitive computing to manage its sourcing function — and make sense of a massive amount of data relevant to supplier selection and monitoring.
Intel is embracing artificial intelligence, termed by IBM as  “cognitive computing.”
Cognitive computing will be employed on all the steps of the Plan-Source-Make-Deliver-Return format of the Supply Chain Operations Reference (SCOR) model.
The three primary objectives of supplier intelligence enhancement are optimal sourcing decisions, monitoring of suppliers and continuously improve on those decisions.
https://www.supplychainbrain.com/articles/29148-intel-embarks-on-a-digital-supply-chain-journey

https://newsroom.intel.com/news/intel-announces-2018-supplier-continuous-quality-improvement-awards/#gs.cl3mx7

 Intel transformed its procurement activities to a digital ‘manage by exception’ approach - through process automation and simple guided UI's – delivering outstanding results: >50% process TPT reduction, 3X productivity gain, and unrivaled user experience.
https://www.pega.com/events/pegaworld/replays-2018/optimizing-intel%E2%80%99s-supply-chain-procurement-%E2%80%93-true-digital

7   HP Inc.              8.2


120,000 supplier factory workers participated in 15 programs at 124 factories in 3 countries, bringing the total to 243,600 workers trained since the beginning of 2015.
https://www8.hp.com/us/en/hp-information/global-citizenship/society/supplychain.html

3D Printing that Transforms Supply Chains: An Interview with HP’s David Woodlock
MAY 24, 2019
https://epthoughtleaders.com/3d-printing-that-transforms-supply-chains-an-interview-with-hps-david-woodlock/

Oct 23, 2018
From Spreadsheets to Machine Learning: Planning Better Sales Quotas at HP Inc.
Use of Anaplan
https://www.forbes.com/sites/tomdavenport/2018/10/23/from-spreadsheets-to-machine-learning-planning-better-sales-quotas-at-hp-inc

8  Johnson & Johnson  3.1

https://www.supplychaindive.com/news/J-and-Johnson-reformulates-baby-care-supply-chain/533198/

9  Starbucks  12.7


https://www.thebalancesmb.com/how-starbucks-changed-supply-chain-management-4156894

https://www.supplychain247.com/article/behind_the_scenes_at_starbucks_supply_chain_operations

10 Nike  3.9


https://www.supplychaindive.com/news/Nike-demand-sensing-next-frontier/538484/

https://www.supplychaindive.com/news/Nike-lead-times-speed/551227/

11  Schneider Electric  4.9


Supply Chain and Procurement vision https://www.schneider-electric.com/en/about-us/suppliers/vision-and-strategy.jsp

The ability of an organization to draw inferences out of available unstructured data from various sources on real time basis will make a big difference in future.
https://blog.se.com/datacenter/data-center-architecture/data-center-operations/2018/11/29/data-analytics-and-supply-chain-management-2/

https://www.supplychainbrain.com/articles/20721-schneider-electric-a-global-vision-of-supply-chain-excellence-1

12  Diageo          0.9


Our strategy for achieving sustainable supply chains is focused on:

Ensuring expected standards: Our supplier assessments are designed to help our suppliers improve their sustainability performance, including areas such as labour rights and environmental performance. While we have our own standards and guidelines, we also work with industry associations such as AIM PROGRESS, SEDEX, CDP and SAI Platform.
Building capability: When we can, we help suppliers meet our standards by offering training to build their skills and capabilities.
Supporting and creating value with local businesses: Working with local suppliers is an important way in which we create value and contribute to local economies, especially in emerging markets.
https://www.diageo.com/en/in-society/building-thriving-communities/sustainable-supply-chains/

Supply Chain Change
Increasing speed to market is critical for premium drink maker Diageo, says Best Plants keynote speaker.
May 05, 2015
https://www.industryweek.com/industryweek-best-plants/hoisting-guinness-supply-chain-change

2003
Diageo Overhauls Supply Chain
The beer and alcohol maker is using Manugistics' planning software to share real-time sales and replenishment data with distributors in its Guinness business unit.
https://www.informationweek.com/diageo-overhauls-supply-chain/d/d-id/1019242?


13  Alibaba       23.4


Alibaba To Implement Blockchain Tech For "Complex Supply Chains"
March 11, 2019
https://crypterium.com/news/open/alibaba-to-implement-blockchain-supply-chain

May 31, 2016,
Amazon And Alibaba Bet The Future On Supply Chain Management: eRetailers Invest Big In Logistics
https://www.forbes.com/sites/jwebb/2016/05/31/amazon-and-alibaba-bet-the-future-on-supply-chain-management-eretailers-invest-big-in-logistics

14  Walmart    8.6


Walmart to Break Ground on Supply Chain of the Future
By Jamie Grill-Goodman - 10/22/2018
https://risnews.com/walmart-break-ground-supply-chain-future

Walmart: 3 Keys to Successful Supply Chain Management any Business Can Follow
Adam Robinson
2015
https://cerasis.com/supply-chain-management/

15  L’Oréal                   2.7


The L’Oréal Luxe supply chain with its staff of over 1500 across the globe plays a double role. It first guarantees proper deployment of the division’s brands, in other words, it ensures that the same product is available at the same time everywhere around the world. Next it must give consumers a luxury experience: this experience involves exceptional products of course, but also exceptional shopping moments where the point of sale is a theatre that showcases its products, advice, merchandising, testers, samples, etc. In fact, perfect control of point-of-sale execution is the ultimate purpose of the supply chain.

This demand for quality and perfection must be sought at the best cost, optimising use of the company’s assets, industrial investment, stocks and customer credit. It is backed by sales forecasts and revenue building on each of our markets in close collaboration with the division’s business departments and retail clients. At the other end of the chain, it is backed by the suitability of our industrial resources to actual sales flows, the same being applicable to our suppliers. It requires information sharing at each link in the chain and its updating as sales evolve in order to build a worldwide supply and demand equation.
https://www.loreal.com/media/beauty-in/beauty-in-luxe-made-in-france/product-development--from-dreams-to-reality/supply-chain

2018 - L’Oréal    Supply Chain Case Study
Interesting - 3D Printing Application by L’Oréal
http://www.supplychainshaman.com/supply-chain-2/supply-chain-excellence/loreal-a-case-study-in-supply-chain-excellence/


16  H&M             2.7


https://www.retailwire.com/discussion/hm-sells-supply-chain-transparency/

https://www.supplychaindive.com/news/HM-turnaround-runs-through-supply-chain/520495/

https://www.scmr.com/article/nextgen_supply_chain_hms_low_tech_approach_to_inventory_management

17  3M            3.8


https://www.supplychaindigital.com/scm/3m-eyes-digital-transformation-c3-iot

https://rctom.hbs.org/submission/remove-the-friction-prevent-the-fire-disrupting-3ms-supply-chain/

https://www.forbes.com/sites/stevebanker/2017/05/03/digitization-and-the-3m-supply-chain/#6d622c7641c1

18   Novo Nordisk   1.1


https://www.novonordisk.com/sustainable-business/performance-on-tbl/responsible-business-practices/responsible-sourcing.html

https://www.novonordisk.com/careers/professionals/manufacturing.html

https://www.supplychainmovement.com/coverinterview-susanne-hundsbaek-pedersen-novo-nordisk/



19    Home Depot      5.0

June 29, 2018
Home Depot's Supply Chain Journey - Redesign and Innovations
http://www.scdigest.com/firstthoughts/18-06-29.php?cid=14387

Jun 13, 2018
Home Depot Making A Considerable Investment In Its Supply Chain?
Home Depot has stated its intention of investing roughly $1.2 billion into its supply chain over the next five years. The company believes “a great customer experience depends on great supply chain capability.”
https://www.forbes.com/sites/greatspeculations/2018/06/13/why-is-home-depot-making-a-considerable-investment-in-its-supply-chain

Home Depot turns inventory faster with new supply chain software
Jan 11, 2016

The software system has been in pilot for a year, and reduced 90 miles of walking for each receiving associate.

After products are downloaded in the store, software will direct associates on the exact order products should be placed on the shelves. This initiative has proven to reduce one to two footsteps per associate per carton. As stores receive on average over 4,500 cartons of freight per week, a lot of footsteps are taken out of the process saving time of associates.
https://www.digitalcommerce360.com/2016/01/11/home-depot-turns-inventory-faster-new-supply-chain-software/


Home Depot Builds an Omni-Channel Supply Chain
The Home Depot has remodeled its supply chain in recent years, building the foundation for a new type of fulfillment center intended to blend online and in-store shopping
March 5, 2015   
“Would you like to pick this up in the store or have it delivered?”
The Home Depot asks each of its online shoppers this seemingly simple question and delivers accordingly


20   Coca Cola Company   4.2


INTERACTIVE -- Coca-Cola System and Value Chain
By: The Coca-Cola Company | Apr 25, 2018
https://www.coca-colacompany.com/stories/coca-cola-system-and-value-chain

From factory to fridge: Inside Coca-Cola's supply chain
Feb 06, 2015
From the beginning of each bottle’s journey when raw ingredients enter the factory, to the very end when it is chilling in the fridge; collaboration, sustainability, innovation and efficiency are the key factors that make that factory to fridge journey seamless and successful.
14 points highlighted in the article
https://www.manufacturingglobal.com/lean-manufacturing/factory-fridge-inside-coca-colas-supply-chain



21   Samsung Electronics    9.8


The Connected Supply Chain: The Future of Manufacturing
Feb 27, 2019
 With a connected supply chain, information is relayed to the cloud instantaneously. This ensures predictive maintenance, as tasks and inventory management can all happen in real-time.

Samsung’s breadth of product lines — a combination of hardware, software, security and customization capabilities through Knox Configure — allows Samsung to not only help create end-to-end solutions that can connect the supply chain, but to optimize those solutions for individual customers’ needs.
https://insights.samsung.com/2019/02/27/the-connected-supply-chain-the-future-of-manufacturing/

Samsung is using blockchain technology to simplify shipping
OCTOBER 24, 2018 by Michael Bodley
To simplify its complicated supply chain, Samsung has turned to blockchain. A blockchain pilot program led by logistics subsidiary Samsung SDS is being rolled out to streamline its shipping, accounting and administrative logistic.
https://digiday.com/retail/samsung-using-blockchain-technology-simplify-shipping/

22  BASF.  3.9


BASF - Smart Supply Chain
Our supply chain is becoming more effective and efficient thanks to digital technologies. We achieve this by creating an integrated supply chain with our customers, suppliers and partners and exchanging data with them, thereby increasing the transparency of the entire supply chain.

Innovative, Mobile Tank Concepts - Horizontal Integration - Logistics Visibility
https://www.basf.com/global/en/who-we-are/digitalization/smart-supply-chain.html

Sep 18, 2018,
One Of The World's Most Innovative Supply Chains - BASF
Steve Banker - Forbes Contributor - Transportation, Logistics and Supply chain management.
https://www.forbes.com/sites/stevebanker/2018/09/18/one-of-the-worlds-most-innovative-supply-chains

 BASF started an initiative called “BASF 4.0” which focuses on digitization focusing on sourcing, manufacturing, sales & marketing and supply chain. We already detected various opportunity fields e.g., in predictive maintenance, digital business models as well as predictive planning using new technologies and business analytics.
http://www.supplychainshaman.com/supply-chain-2/supply-chain-excellence/basf-a-story-of-a-supply-chain-leader/

23   Adidas    3.2


ADIDAS SUPPLY CHAIN APPROACH
As our supply chain is large, multi-tiered and varied, we have a detailed and systematic approach to managing the relationships with our suppliers.
https://www.adidas-group.com/en/sustainability/compliance/supply-chain-approach/

SUPPLY CHAIN MANAGEMENT AT ADIDAS
November 15, 2018 by Abhijeet Pratap
https://notesmatic.com/supply-chain-management-at-adidas/

Adidas: Supply Chain as Competitive Advantage
Harvard Business School Assignment
Pritee Written by Pritee, Posted on November 15, 2017

ADIDAS SPEED FACTORY


24   Akzo Nobel      4.6


How AkzoNobel has focused on operational excellence to redefine its leading position in the market
Jan 12, 2018, 6:42AM

Millissa Hernandez Flanagan, SVP Integrated Supply Chain at AkzoNobel, describes the ways in which she has reorganized the business to improve safety, drive productivity deploy a heartbeat of the business with and operational excellence.
https://www.supplychaindigital.com/company/how-akzonobel-has-focused-operational-excellence-redefine-its-leading-position-market#

AkzoNobel Taps Data for Forecast Accuracy
11/13/2013
AkzoNobel, a global paints and coatings company and a major producer of specialty chemicals, purchases Terra Technology’s Multi-Enterprise Demand Sensing (MDS) to use point-of-sale data to reduce forecast error by an additional 25 percent.
https://consumergoods.com/akzonobel-taps-data-forecast-accuracy

Akzo Nobel Surfactants Smoothes Supply and Demand with S&OP
Leveraging a global solution as a platform for sales and operations planning to improve demand, inventory and supply planning
NOVEMBER 25, 2008
https://www.sdcexec.com/home/article/10289525/akzo-nobel-surfactants-smoothes-supply-and-demand-with-sop

Akzonobel Functional Chemicals Selects Arkieva Software For Demand Planning And Inventory Analysis
Akzonobel Functional Chemicals Selects Arkieva Software For Demand Planning And Inventory Analysis
Arkieva Implementation Will Take Place Simultaneously Across Seven Business Units with Global Operations

WILMINGTON, DE. USA— December 18, 2014 — Arkieva (arkieva.com) the designerand supplier of the Arkieva suite of advanced planning and scheduling  (APS)  software products, announced today that AkzoNobel Functional Chemicals  has selected the Arkieva Demand Planning  and Inventory Analyzer modules for its worldwide supply chain operations.
https://arkieva.com/press-releases/akzonobel-functional-chemicals-selects-arkieva-software-demand-planning-inventory-analysis/

Client Case: AkzoNobel
S&OP for Cross-Functional Planning.
Arkieva S&OP helps AkzoNobel increase margins and evaluate market changes
https://arkieva.com/resources/client-cases/akzonobel-surfactants/

25  BMW          3.8


https://www.bmwgroup.com/en/responsibility/supply-chain-management.html


How is every single link in the BMW supply chain being tightened?
5 Mar 2019
https://www.themanufacturer.com/articles/how-is-every-single-link-in-the-bmw-supply-chain-being-tightened/


https://www.gartner.com/en/newsroom/press-releases/2019-05-16-gartner-announces-rankings-of-the-2019-supply-chain-t

Supply Chain Management - Subject Update


Updated on 29 May 2019,  20 May 2019, 17 May 2019

May 27, 2019

June - Management Knowledge Revision








_______






First Week  1 to 5 June 2015





Industrial Engineering


Industrial Engineering assists managers in achieving the second important performance dimension of management - Efficiency. Effectiveness is the first dimension. Industrial engineering has its primary focus engineering activities, processes and organizations. The principles and practices developed in this subject have application in non-engineering areas. Managers have to be aware of basics of industrial engineering and recent developments. Even service sector organizations have engineering activities like construction and maintenance of buildings, operation and maintenance of transport facilities, information technology operations etc.

Detailed Presentation on Industrial Engineering PrinciplesPresented by Narayana Rao at IISE 2017 Annual Conference at Pittsburgh on 23 May 2017.

____________________

_____________________

Industrial Engineering Introduction
Industrial engineering Principles, Methods Tools and Techniques


Functions and Focus Areas of Industrial Engineering
Pioneering Efforts of Taylor, Gilbreth and Emerson

Motion Study - Human Effort Engineering
Ergonomics - Introduction


Industrial Engineering Data and Measurements
Work Measurement


Methods Efficiency Engineering
Product Design Efficiency Engineering

2 week - 8 to 12 June

Plant Layout - Efficiency
Value Engineering - Introduction

Statistical Quality Control – Industrial Engineering
Inspection Methods Efficiency Engineering


Operations Research - An Efficiency Improvement Tool for Industrial Engineers
Engineering Economics is an Efficiency Improvement Tool for Industrial Engineers





Industrial Engineering and Scientific Management in Japan
Shigeo Shingo - The Japanese Industrial Engineer



System Engineering Process and Its Management
Systems Improvement Process


3rd Week  15 to 19 June

Systems Installation - Installing Proposed Methods
Productivity, Safety, Comfort, and Operator Health Management



Organizing for Industrial Engineering: Historical Evolution of Thinking
Current Research in IE



Managing Change in Improvement Projects - Comfort Zone to Comfort Zone
Supply Chain Cost Reduction


Total Improvement Management
Total Industrial Engineering - H. Yamashina

Opportunities or Areas for Innovation
Market Development for New Products, Processes and System


4 Week - 22 to 26 June 


Organizing for Innovation
Research and Development Management
http://www.wzl.rwth-aachen.de/en/080d8d8c949a1ac0c1256f190035d886/pm_i_eng_v2.pdf


Economics - Revision

Introduction to Economics - Basic Economic Concepts and Theories
Elements of Supply and Demand - Review Notes

Theory of Aggregate Supply and Demand
Business Cycles

Macroeconomic Objectives
Money and Monetary Policy

Fiscal and Debt Policies of the Government
Theory Demand, Supply and Equilibrium in Market







June Month Birthdays - Management Scholars and Professors

To July - Management Knowledge Revision



Industrial Engineers support Engineers and Managers in Efficiency Improvement of Products, Processes and Systems


One Year MBA Knowledge Revision Plan







January  - February  - March  - April  - May   -   June

July  - August     - September  - October  - November  - December

Updated 28 May 2019, 4 June 2017, 26 May 2016